Knowledge hub.

It’s never been more important to gain an understanding of your market. This is how to write a market research report for a new product launch.

As the global food packaging market grows it’s never been more important for businesses to get food packaging right. Here’s how to get the most out of your packaging.

Understanding your customer is key to business success. Learn how to make your products or services meet customer pain points along the customer journey. Customers make or break businesses. Companies that meet buyers’ needs are more profitable, while those that don’t will lose buyers and may fail. Even so, some businesses pay little to no […]

Kadence was announced as a finalists for a Quirk's Award 2021

Exploring the priorities of APAC’s business decision-makers —past, present, and future  Download the summary of our latest report The global business community was hit hard in 2020, with COVID-19 creating unprecedented challenges for organisations worldwide.  Supported by Kadence International, Bloomberg Media embarked on a research program with 3800 executive business decision-makers in six markets across […]

Download the summary of our latest report The automotive industry has a clear, shared vision of a dramatically transformed future with electronic vehicles, autonomous vehicles, connected cars, shared ownership, and subscriptions. But are consumers ready to transition just yet? The pandemic has changed how much people travel, and this leaves us with the big question: […]

Our ultimate guide answers key questions on consumer product testing including what is product testing and how does product testing work.

The first step in building or growing your international sales is understanding your opportunity using market research. In this guide we explain all.

How is international market research affected by language differences? We share our view from our experience of running global research projects.

Breaking down your market into segments is often harder than it sounds. Here are the 5 biggest challenges to market segmentation and how to overcome them.