Knowledge hub.

We are delighted to announce that Kadence has been Highly Commended for the Global Agency of the Year award at the 2019 Market Research Society Awards. The Market Research Society Awards are the most prestigious awards within the UK research industry. They recognise the key achievements of individuals and organisations within the market research sector. […]

Opponents of cannabis legalization often cite concerns about cannabis’s effect on public health, warning that increased accessibility will likely result in an increase in the abuse of cannabis and other substances. However, for a country in the midst of an opioid crisis, with an estimated 47,600 opioid-related deaths in 2017, research is needed to understand […]

We are thrilled to have been recognised as Market Research Supplier of the Year (<$10m) at the Quirk’s Marketing Research and Insight Excellence Awards in the US. Kadence was also awarded the Outstanding Young Researcher (supplier) trophy, in recognition of the achievements of our very own Carolina Starkhammar. The Marketing Research and Insight Excellence Awards […]

As in-house design and video functions become more common in the market research industry and we consume more visual content than ever before, visual communication and storytelling are becoming increasingly important skills for insight teams to adopt. Integrating design and video teams into insight teams is key to ensuring design and video functions are not […]

We have all fallen into the trap at some point in our lives. It could be at an important client meeting, an internal discussion, or even a family gathering. We speak for a while, throwing in some fancy or elaborate words or dropping in some acronyms or jargon so that we can confirm to our […]

As you put the Halloween decorations away for another year, are you one of the many people thinking twice about that age old tradition of carving a pumpkin?  #pumpkinrescue is trending on social media as organisations and consumers alike raise awareness of unnecessary food waste that the Halloween tradition creates. According to Hubbub, in the […]

What does the next decade hold for marketing in the US and China? What are marketers’ priorities? We’re proud to have partnered with the American Marketing Association (AMA) explore these topics as part of the AMA’s Future of Marketing report.

The role of leadership is not what you think. The likelihood is, the more you think of yourself as an expert in leadership – the less likely you are to be a ‘great leader’. If, when you try and picture a great leader you see Steve Jobs, Jack Ma, Nelson Mandela or Elon Musk. You […]

With legalization of recreational marijuana becoming more commonplace alongside a continual rise in the availability of cannabis-based products, it is a turbulent but exciting time for CBD. But do people really understand what CBD is and what it does? Why do people use CBD products … and how are people using it compared to cannabis? According […]

Cannabis talk in the US media is unavoidable these days as changing legislation and recreational dispensaries continue to open up across selected states in the country.  How can companies outside the cannabis space take advantage of this growing trend? Our research with over 2,000 US consumers sought to understand this new opportunity for brands. One-in-five […]