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China’s retail sector emerged as a key driver of economic recovery post-Covid and has surpassed even the most optimistic forecasts. Based on the latest news, retail sales, which is an indicator of consumption, increased by 5.5%. Although it slowed down from a 7.4% rise in December, it still beat the expected 5.2% gain. During the […]

Singapore boasts an impressive internet penetration rate of 96.9%, making it one of the most connected countries in the world. This figure isn’t just a statistic; it’s a clear indication of the digital-first lifestyle that dominates this island nation. In a market where virtually every consumer interaction has some digital footprint, brands cannot afford to […]

The poignant memory of her grandmother reluctantly pushing away her favourite meals stayed with Shen Yiru long after her grandmother passed. Suffering from dementia, her grandmother was forced onto a pureed diet to manage her difficulty with swallowing. Despite the family’s efforts to blend various dishes into a palatable form, the unappealing appearance often led […]

Customer success teams are bombarded with unprecedented data about how their customers interact with products and services. Every minute, vast information streams are generated from multiple sources—social media feeds, business transactions, Internet of Things (IoT) devices, and more. This relentless influx, often called “information overload,” poses a significant challenge: how can we sift through, interpret, […]

Thailand, often celebrated as the “Land of Smiles,” is a nation where warmth and friendliness are as much a part of the culture as its vibrant street markets and stunning temples. This nickname, popularised by a tourism campaign in the 1980s, highlights the country’s welcoming spirit and subtly emphasises a profound understanding of service and […]

Navigating the future of retail requires a clear-eyed view of where we’ve been and where technology is taking us. Integrating advanced technology and changing consumer expectations are profoundly reshaping the shopping experience. This transformation isn’t just about flashy gadgets or novelty; it’s driven by data, efficiency, and a deeper understanding of consumer behaviour. First, consider […]

Have you ever wondered how Coca-Cola turned a simple beverage into a personalised social phenomenon with its “Share a Coke” campaign? Or how does your favourite meal delivery service create user-friendly designs, making it easy to order your next meal? And how does Liquid Death stand out in the crowded beverage market with its bold […]

Singapore, known as the “Lion City,” is a thriving economic hub in Asia with one of the highest GDP per capita globally, showcasing immense purchasing power. The city-state thrives on digital savviness, surpassing regional averages in internet and mobile penetration, making it a goldmine for digital marketers eyeing Southeast Asia. However, the key to capturing […]

The food industry is witnessing an undeniable trend: the global surge in demand for organic foods. The organic movement has emerged as one of the biggest trends in the past few decades and is here to stay.  According to Statista, sales of organic foods have witnessed a surge of over 100 billion U.S. dollars spent […]

Vietnam is capturing the attention of investors. This dynamic country boasts rapid economic advancement and offers a gateway to an expansive regional market, making it an enticing option for brands looking to expand their global footprint.  The critical role of detailed market research cannot be overstated in successfully navigating the complexities of market entry into […]