Knowledge hub.

What does the next decade hold for marketing in the US and China? What are marketers’ priorities? We’re proud to have partnered with the American Marketing Association (AMA) explore these topics as part of the AMA’s Future of Marketing report.

The role of leadership is not what you think. The likelihood is, the more you think of yourself as an expert in leadership – the less likely you are to be a ‘great leader’. If, when you try and picture a great leader you see Steve Jobs, Jack Ma, Nelson Mandela or Elon Musk. You […]

With legalization of recreational marijuana becoming more commonplace alongside a continual rise in the availability of cannabis-based products, it is a turbulent but exciting time for CBD. But do people really understand what CBD is and what it does? Why do people use CBD products … and how are people using it compared to cannabis? According […]

Cannabis talk in the US media is unavoidable these days as changing legislation and recreational dispensaries continue to open up across selected states in the country.  How can companies outside the cannabis space take advantage of this growing trend? Our research with over 2,000 US consumers sought to understand this new opportunity for brands. One-in-five […]

Big data has become a crucial tool for marketers. Targeting customers has never been so easy, quick, and most importantly, accurate. A quick search on the internet, an article read on the web, a message sent to a friend and the magic happens; our “action” is analysed, we are categorised and we start to see related […]

Predictions for the growth of the cannabis industry are off the charts and it seems everyone is trying to get in on the action. Our latest research, compares almost 3,000 adult consumers (21+) across the United States to a similar 2018 study and explores usage behavior and attitudes related to cannabis and CBD.

At Kadence, one of the key traits that we look to develop in all of our team members, is the ability to think creatively. The term ‘creativity’ is often misunderstood. It can be seen by some as a trait that only ‘artistic’ people possess – and not something to improve over time. Whilst it is […]

Our latest research, compares almost 3,000 adult consumers (21+) across the United States to a similar 2018 study and explores usage behavior and attitudes related to cannabis.

From calls for recyclable packaging to moves to eat less meat, we’re seeing the rise of the concerned consumer. But what are the issues that really matter to consumers when comes to food and drink? Are these universal or do they differ across countries? And what implications do these trends have for marketing and product innovation?Our latest research, with 5000 consumers across 10 countries which match the global footprint of our offices, sought to explore these questions.

Turning to my good old friend – the dictionary – I found that a millennial is “a person born in the 1980s or 1990s”. That’s it. A simple demographic. But why do so many young people recoil in horror at the thought of being considered a millennial? I’ll tell you why. What did I do? […]