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sustainability-travel-trend
Blog

How Brands Appeal to the Eco-Conscious Traveler.

As the world becomes more conscious of the impact of climate change and the need for sustainability, the travel industry has begun to feel pressure to adopt more eco-friendly and sustainable practices. Eco-friendly and sustainable travel is becoming more important to travellers who want to ensure their trips are not damaging the environment. In this […]

customer-loyalty-programs
Blog

When Loyalty Programs Fall Short: Why Undying Loyalty Isn’t Always Worth It.

The academic and business press may have criticized customer rewards for being cheap promotional tools and short-term fads, but they have been around forever, and more brands are embracing rewards programs rather than shying away from them. Many organisations are investing millions of dollars in creating and executing innovative rewards programs, ranging from frequent flyer […]

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ux
Blog

The Importance of Mobile Responsiveness in UX Optimisation.

Are you reading this on a mobile device? If you are, you’re not alone. Over 50% of global internet usage is now on mobile devices, and this number will only continue to grow.  As we spend more and more time on our phones and tablets, it’s become increasingly important for brands to ensure that their […]

language-models-in-market-research
Blog

How Large Language Models are Changing Market Research. 

Imagine this: it’s the year 2033, and you’re a market researcher tasked with analysing a massive dataset of consumer responses to a new product launch.  In the past, this would have taken you weeks, if not months, of manually sorting through surveys, analysing focus group transcripts, and summarising the findings. But now, with the help […]

Blog

People in Research: Harriet Jowett.

For our ‘People in Research’ series, we caught up with Harriet Jowett, a seasoned market research professional who recently joined Kadence International’s UK office as Insight Director and Head of People and Culture after a successful tenure at the Football Association (FA). With her extensive experience and expertise in the industry, we were excited to […]

branding-strategies-using-market-research
Blog

The Role of Market Research in Developing Successful Branding Strategies.

Great branding doesn’t just happen overnight.  The most successful brands in the world owe their success, in part, to the strategic implementation of market research.  Every aspect of their branding— down to the last curve in the typeface, has been carefully crafted using insights gained through market research.  Think of any iconic brand, and you’ll […]

emerging-asian-economies
Blog

How to conduct market research in emerging markets in Asia. 

The world has long predicted the massive potential of Asia’s rise, but it’s time for the rest of the world to adjust its outlook. The reality is that the future has arrived even sooner than anticipated. According to the Asian Development Bank (ADB), developing economies in Asia and the Pacific are expected to experience faster […]