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When conducting market research, asking the right questions is crucial. The magic happens when you dig deeper than the traditional ‘yes’ or ‘no’ responses. This is where open-ended questions come in. These questions allow respondents to express their thoughts in their own words, providing richer, more meaningful insights.  This blog will guide you on effectively […]

As we navigate the fast-paced highway of the automotive industry, it’s critical to understand the changing landscape and shifting consumer trends driving this multi-billion dollar market.  In 2022, the global automotive industry demonstrated its resilience by bouncing back from the shock of the COVID-19 pandemic. According to Statista, worldwide vehicle sales reached an estimated 85 […]

In market research, recruiting the right participants is not just a mere procedural requirement but the cornerstone of obtaining accurate and meaningful insights. The composition of the participant sample directly influences the validity and reliability of the research outcomes, making it imperative to consider the recruitment process carefully. First and foremost, a key goal of […]

In partnership with TikTok, Kadence International conducted a survey across nine Southeast Asian (SEA) markets to explore the platform’s impact in the region. The study involved over 3,400 TikTok users and 25 non-profit organisations and utilised a mixed methodology of online surveys and offline interviews. The findings highlight TikTok’s role in connecting people, expanding income, […]

In the bustling business landscape, a vital metric emerges as a beacon of success: market share. It is a measure that holds the power to shape strategies, unlock opportunities, and gauge a company’s competitive prowess. Yet, understanding the intricacies of market share and effectively harnessing its potential remains a challenge for many. Picture a vibrant […]

Surveys are powerful data collection tools that enable businesses to gather valuable insights, identify opportunities, and make informed decisions. Whether it’s surveying customers, internal team members, or key stakeholders, the data collected through surveys can provide a wealth of information that propels a business forward. However, the quality and reliability of the data collected can […]

Environmental consciousness has taken centre stage as a pressing global concern. People from all walks of life are adopting behaviour changes and actively seeking ways to protect the environment.  From reducing carbon footprints to embracing renewable energy sources, individuals are increasingly aware of the need to address climate change and preserve the planet for future […]

In today’s data-driven business landscape, finding the right balance between human judgment and machine analytics is crucial for making optimal decisions.  As more data becomes available and advanced analytics are refined, we face the challenge of determining when and how to incorporate automation while still leveraging our own expertise.  This article aims to delve into […]

Learn how to design market research surveys that yield meaningful insights into consumer beliefs and behaviors. Market research surveys are powerful tools that help brands better understand current and potential customers. This information can be used to make business decisions based on facts and data — not flimsy gut feelings. But how, exactly, do you […]