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Blog March 30, 2020

Cognitive Biases: Explaining irrational behaviours worldwide

As of the first week of March 2020, the total number of confirmed cases in mainland China, the epicentre of the COVID-19 outbreak, is slightly over 80,000. This works out to be no more than 6 cases in 100,000 people. The probability is much lower in most other places, such as 3.38 cases in 100,000 […]


Harnessing online methodologies

In the present circumstances, many of our clients are asking us questions about online research, both in the short and the long-term, in addition to more traditional techniques. Across our offices we’re experienced in a range of methodologies including online communities, video depth interviews and digital ethnographies. In this short video our Global Head of […]

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Blog January 29, 2020

Chinese New Year: What does the festive season mean for brands?

At Kadence, our global footprint and cultural diversity mean we often celebrate significant cultural festivities. This year, we celebrated Chinese New Year by sharing our New Year’s resolutions with one another – celebrating everyone’s positivity for the year ahead.   Chinese New Year is the equivalent of Christmas in the West, the 15 day long […]

Blog January 3, 2020

Our most-read LinkedIn posts of 2019

In 2020, we’ll share more reports and short reads to help you get ahead of the latest market research and consumer trends. But, before we do, we’re looking back at our most-read LinkedIn posts of the past year to point you in the direction of our top reports and blog posts from 2019 – covering […]