Online communities.

Delve deeper to truly understand consumers and their relationship to your brand.

To remain relevant, brands need to have a rich understanding of consumers’ lives and the role that they play within them.

Online communities allow you to really get under the skin of your customer base. As a way to engage consumers over a longer time period, they allow you to explore complex issues and uncover deep insights into attitudes and values to inform your decision-making.

In today’s digital age, where conversations and interactions increasingly take place online, it’s crucial for brands to harness the potential of online communities as a touchpoint with their consumers. These communities offer a dynamic space for real-time engagement, and they evolve as consumers’ tastes, needs, and aspirations shift. By maintaining a consistent presence in such spaces, brands have a unique opportunity to become an integral part of the consumer narrative, adapting and innovating with their changing needs.

Moreover, online communities can serve as a hub for brand advocacy. Satisfied customers often become the most vocal proponents of your products or services, and within a community, their endorsement can wield immense influence over peers. Equipped with user-generated content, spontaneous testimonials, and organic feedback, these communities become not just a research tool but a strategic asset in cultivating brand loyalty and trust.

Additionally, the agility of online communities means that brands can quickly pilot new concepts, gather feedback on potential initiatives, or even co-create solutions with their customer base. Such iterative interactions foster a sense of ownership and inclusion among community members, ensuring that your offerings are market-driven and consumer-endorsed, bridging the gap between businesses and their audiences in meaningful and impactful ways.

Through in-built video and photo tasks, you can see how consumers live, allowing you to explore their behaviours and decision-making processes, not just in relation to your brand but competitor products too. This rich insight, brought to life in a way that lands with stakeholders, will help you establish a clear competitive advantage.

The impact online communities can have on your business:

Enhance the customer experience

Through video and photo tasks, we can identify the pain pains you need to address to design a world-class customer experience.

Develop compelling campaigns

The iterative nature of online communities means you can rapidly test, adapt and re-test creative concepts and messages to develop campaigns that hit home.

Launch standout products and optimise your existing service offering

The ability to build broad customer understanding, whilst testing concepts iteratively, makes communities the perfect tool for developing and refining winning products.

Our Customers

View all case studies

Premium home appliances fridge washing machine

Understanding the elements of value driving recommendations for Panasonic

Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.

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Establishing a pan-Asian Financial Health Index for GoBear

A collaborative and consultative qualitative & quantitative approach helped GoBear establish a Financial Health Index in key markets, thereby expanding its brand value beyond the current positioning.

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Demonstrating the positive impact of CSR programmes on brand perceptions across Asia for Samsung

A comprehensive piece of research to validate Samsung’s CSR efforts in 9 markets, thereby confirming the importance of such initiatives and their positive impact on brand perceptions.

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Free Report

Redefining Beauty: Trends Shaping the Industry

This report explores the evolving global trends in the beauty and cosmetics industry, covering the rise of genderless beauty, the influence of technology like AI and AR, and the shift toward sustainability. It also highlights new direct-to-consumer brands, the booming men’s grooming market, and how beauty is embracing diversity and inclusivity.

Sectors we serve

With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.

We bring this to bear to design the very best approach to meet your objectives.

Your Premier Market Research Agency

In today’s data-driven world, market research is the cornerstone of informed business decisions. As a leading market research agency, Kadence delivers tailored solutions that empower businesses to grow and thrive in competitive landscapes.

Why Choose Kadence for Market Research?

Global Reach with Local Expertise

Kadence is a market research agency that bridges the gap between international scope and local insights. Our global teams understand regional trends and consumer behaviour & consumer data, providing precise, actionable data and market insights that resonates locally and globally.

Customised Solutions

At Kadence, we recognise the unique challenges each business faces. As a dedicated market research agency, we customise our services to align with your specific project goals—whether it’s understanding consumer behaviour, analysing competitors, or assessing market potential.

Customer and Market Understanding
We connect businesses with their customers and provide insights into the broader market to future-proof strategies.
New Product Development Research
We collaborate with brands to create successful products, guiding them from concept development to pricing strategies.
Brand and Advertising Research
We help brands craft impactful communications by identifying messages that truly resonate with their target audience.
Online and Offline Fieldwork Services
As a trusted fieldwork partner, we deliver reliable data to top-tier organisations for informed decision-making.
Insight Activation
We go beyond traditional debriefs, facilitating workshops and producing creative outputs to maximise the impact of research and turn insights into action.

Innovative Methodologies

Kadence employs cutting-edge methods to deliver results. Our market research agency uses qualitative interviews, quantitative surveys, and advanced analytics powered by AI to ensure accurate, timely, and comprehensive insights.

Driving Success with Market Research

As a trusted market research agency, Kadence helps businesses achieve success through:

Detailed Consumer Profiles: Gain a deeper understanding of your target audience to craft strategies that resonate.
Competitor Analysis: Identify opportunities and fine-tune your approach to stay ahead.
Product Testing: Validate your products against consumer expectations through robust testing.

Partner with Kadence for Market Research

Kadence is not just another market research agency—we are your partner in achieving business excellence. With a commitment to innovation, transparency, and delivering high-quality insights and research services, Kadence ensures you stay ahead of market trends. Contact us today and let our expertise fuel your next strategic move.

What is Market Research?

Market research is the systematic process of gathering, analysing, and interpreting information about markets, competitors, and customer behaviours. As the foundation of strategic business planning, market research enables businesses to anticipate customer needs, identify trends, and seize opportunities. With comprehensive qualitative and quantitative approaches, a trusted market research agency like Kadence transforms raw data into actionable insights, helping businesses create impactful products, refine marketing strategies, and drive sustainable growth.

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Brand Management Department
Panasonic – Singapore

I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
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Discovery

Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
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Bridgestone

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Treatwell

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
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Arla Foods