The challenge

With over 2,700 journalists and analysts across 120 countries, Bloomberg is one of the world’s largest news organisations, providing global business leaders with the information and analysis required to win in today’s complex marketplace. In the wake of unprecedented global uncertainty, Bloomberg wanted to help its readers navigate the path ahead, by shedding light on how their peers were responding to the pandemic.

What we did

We spoke to over 700 business decision makers in 6 markets (Singapore, Thailand, Malaysia, Hong Kong, Japan and Australia) to understand the shift in their priorities, exploring everything from top concerns and challenges right through to attitudes towards business travel and expectations from brands.

To bring this to life for Bloomberg and its readers, we produced an engaging infographic highlighting the key findings with the help of our in-house design and data visualisation team.

The impact of the research

The research has allowed Bloomberg to provide valuable insight to its readers about how business decision makers priorities are evolving at this critical time. As the first of 3 waves of research on this topic, we’ll be able to track changes in attitudes and behaviours over time to help business leaders understand and react to the changing situation.

We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.

Head of Research
Bloomberg

The challenge

As school systems in the US struggle to fund programs and services, teens are left with access to limited resources to help guide their plans for the future. Agencies, both not-for-profit and for-profit, provide tools, questionnaires and information, but few do so in a way that takes the unique preferences of this digital-native generation to heart. American Student Assistance set out to create a planning tool, called Futurescape, which would be highly engaging to teens, providing them with valuable resources to make informed decisions to achieve their education and career goals.

What we did

Our approach was multi-faceted. We first carried out a large, independent online survey with middle schoolers and teens in the US. With this, we helped ASA understand teens deeply – their thoughts and struggles, their successes, sources for advice they trust, among many other topics. We also engaged 90 teens in a week-long online community to dig deeper on these topics and create a video summary for key stakeholders at ASA, bringing them closer to their audience. In parallel, we hosted focus groups with teens to review early designs of the tool itself which informed further design planning.

The impact of the research

Guided by insights from the research, Futurescape has been launched and is helping teens navigate toward their future. Marketing efforts are underway, with Kadence continuing to support American Student Assistance by tracking ongoing awareness and perceptions to understand how well marcomms around the tool are working. What’s more, ASA has leveraged what they’ve learned through social media posts and more formal reports, supporting their position as a respected thought leader.

We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.

Head of Research
Bloomberg