Opportunity identification.
Find new opportunities in your category to inspire product development.
To remain relevant, brands need to be able to launch new products with confidence. We work with businesses to help them find gaps in the market upon which successful products can be built.
It’s crucial that the opportunity identification process is carefully executed to maximise the chances of a successful product launch. We’ll work with you to design a bespoke approach based on your unique challenges. This could involve:
- Workshop sessions with end-consumers. This helps to build a rich understanding of consumer interactions with the product category, including patterns of behaviour, product usage, and perceived deficiencies with the current offerings.
- Usage and attitudes studies. Large-scale quantitative studies allow us to explore the category as a whole, identifying consumer needs you can meet through product development.
- Expert interviews with thought leaders in your industry. These deliver a future-focused perspective, pinpointing potential areas of growth in the sector, opportunities, and whitespace.
Building on this foundation of knowledge, we can run co-creation workshops with consumers to capture and refine embryonic product ideas that relate to the white spaces identified.
We also run workshops for your internal stakeholders to help you harness new opportunities and ideas and move forward in the NPD process. We’ll share key insights and work with you to identify the product ideas to be taken forward for further development and testing. Typically, our in-house creative team will also attend this session, allowing them to gather the information required to visualise the ideas for the next phase of NPD research: concept testing.
To complement the opportunity identification process, our approach also incorporates rigorous competitor analysis. Understanding the market dynamics, including competitor strategies and customer perceptions, is critical in identifying unique value propositions for your new product. Our skilled team examines key competitor products, market positioning, and customer sentiment to provide a comprehensive analysis that helps you identify gaps and opportunities in the market.
Beyond our tailored research, we offer continuous support and consultation. Our expert analysts work closely with your team to monitor the market environment post-launch, assessing customer response, competitor reactions, and market dynamics. This ongoing market monitoring ensures that your business can adapt and respond to changes swiftly, maximising the potential for product success.
Our emphasis on customer-centric research enables you to create products that truly resonate with your target audience. By harnessing the power of advanced analytics, we delve into customer behaviour, attitudes, and preferences, providing you with a nuanced understanding of your target market. This rich, consumer-focused insight enables you to craft compelling marketing strategies, tailor your product offerings, and, ultimately, build a loyal customer base. With Kadence, you’re not just launching a product; you’re creating meaningful connections with your customers that drive long-term business growth.
The impact opportunity identification research can have on your business:
Find whitespace
Understand where the market is heading to find new opportunities for your brand.
Identify consumer needs that you can capitalise on
We give you an unfiltered, objective understanding of consumers needs in the category, allowing you to better meet what your customers are looking for through your new product development.
Develop winning products
As an agency with rich expertise across the NPD cycle, we can help you set your product launch up for success.
Our customers
View all case studies
Understanding the elements of value driving recommendations for Panasonic
Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.
Embedding a customer-centric culture to inform all areas of business strategy for Havells
An ongoing customer understanding programme has helped Havells understand emerging needs, trends and competitor perceptions amongst its customers across various categories.
Creating an education and career exploration tool to wow teens with American Student Assistance
Kadence partnered with American Student Assistance (ASA) to create a research program to inform the development of their exploration tool, Futurescape.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
How to run workshops that turn insight into action
How do you ensure that the research you commission moves your company to action, creating competitive advantage and growth for your business? In our free guide we share our top tips for preparing and running an effective workshop, as well as practical workshop exercises that you can take away, apply to your business and use to ensure that your research really does drive business change.
Download the guide now
The Hidden Risk Brands Face When They Stop Listening.
Consumer sentiment shifts rapidly, shaped not only by your company’s directives and strategies but also by external forces, such as viral trends, cultural movements, and economic forces. The brands that endure and adapt to these changes in real-time. Brand tracking is more than a periodic check-in – it’s essential for survival. By continuously monitoring brand […]
What is market size, and why is it important?
Market size is a an often discussed metric in the business world but what exactly is it? This article will explore the basics of market size and show you how to determine yours and differentiate it from some other concepts.
5 examples of how to test product concepts
Before they reach the target market, products or services always start off as unproven ideas. But in order to avoid costly failures, businesses need to understand whether or not they’ll be a hit with consumers. What Is Concept Testing and Why It’s Essential for Product Development Concept testing is the process of using qualitative or […]
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Performance Marketing & Analytics DirectorWe’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Corporate Communications / Public RelationsI have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of InsightsKadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone
Sales & Marketing
Vital Strategies
Customer Intelligence Director