Opportunity identification.

Find new opportunities in your category to inspire product development.

To remain relevant, brands need to be able to launch new products with confidence. We work with businesses to help them find gaps in the market upon which successful products can be built.

It’s crucial that the opportunity identification process is carefully executed to maximise the chances of a successful product launch. We’ll work with you to design a bespoke approach based on your unique challenges. This could involve:

Workshop sessions with end-consumers. This helps to build a rich understanding of consumer interactions with the product category, including patterns of behaviour, product usage, and perceived deficiencies with the current offerings.
Usage and attitudes studies. Large-scale quantitative studies allow us to explore the category as a whole, identifying consumer needs you can meet through product development.
Expert interviews with thought leaders in your industry. These deliver a future-focused perspective, pinpointing potential areas of growth in the sector, opportunities, and whitespace.

Building on this foundation of knowledge, we can run co-creation workshops with consumers to capture and refine embryonic product ideas that relate to the white spaces identified.

We also run workshops for your internal stakeholders to help you harness new opportunities and ideas and move forward in the NPD process. We’ll share key insights and work with you to identify the product ideas to be taken forward for further development and testing. Typically, our in-house creative team will also attend this session, allowing them to gather the information required to visualise the ideas for the next phase of NPD research: concept testing.

To complement the opportunity identification process, our approach also incorporates rigorous competitor analysis. Understanding the market dynamics, including competitor strategies and customer perceptions, is critical in identifying unique value propositions for your new product. Our skilled team examines key competitor products, market positioning, and customer sentiment to provide a comprehensive analysis that helps you identify gaps and opportunities in the market.

Beyond our tailored research, we offer continuous support and consultation. Our expert analysts work closely with your team to monitor the market environment post-launch, assessing customer response, competitor reactions, and market dynamics. This ongoing market monitoring ensures that your business can adapt and respond to changes swiftly, maximising the potential for product success.

Our emphasis on customer-centric research enables you to create products that truly resonate with your target audience. By harnessing the power of advanced analytics, we delve into customer behaviour, attitudes, and preferences, providing you with a nuanced understanding of your target market. This rich, consumer-focused insight enables you to craft compelling marketing strategies, tailor your product offerings, and, ultimately, build a loyal customer base. With Kadence, you’re not just launching a product; you’re creating meaningful connections with your customers that drive long-term business growth.

The impact opportunity identification research can have on your business:

Find whitespace

Understand where the market is heading to find new opportunities for your brand.

Identify consumer needs that you can capitalise on

We give you an unfiltered, objective understanding of consumers needs in the category, allowing you to better meet what your customers are looking for through your new product development.

Develop winning products

As an agency with rich expertise across the NPD cycle, we can help you set your product launch up for success.

Our Customers

View all case studies

Premium home appliances fridge washing machine

Understanding the elements of value driving recommendations for Panasonic

Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.

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Embedding a customer-centric culture to inform all areas of business strategy for Havells

An ongoing customer understanding programme has helped Havells understand emerging needs, trends and competitor perceptions amongst its customers across various categories.

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Creating an education and career exploration tool to wow teens with American Student Assistance

Kadence partnered with American Student Assistance (ASA) to create a research program to inform the development of their exploration tool, Futurescape.

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Free Report

How to run workshops that turn insight into action

How do you ensure that the research you commission moves your company to action, creating competitive advantage and growth for your business? In our free guide we share our top tips for preparing and running an effective workshop, as well as practical workshop exercises that you can take away, apply to your business and use to ensure that your research really does drive business change.

Sectors we serve

With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.

We bring this to bear to design the very best approach to meet your objectives.

Your Premier Market Research Agency

In today’s data-driven world, market research is the cornerstone of informed business decisions. As a leading market research agency, Kadence delivers tailored solutions that empower businesses to grow and thrive in competitive landscapes.

Why Choose Kadence for Market Research?

Global Reach with Local Expertise

Kadence is a market research agency that bridges the gap between international scope and local insights. Our global teams understand regional trends and consumer behaviour & consumer data, providing precise, actionable data and market insights that resonates locally and globally.

Customised Solutions

At Kadence, we recognise the unique challenges each business faces. As a dedicated market research agency, we customise our services to align with your specific project goals—whether it’s understanding consumer behaviour, analysing competitors, or assessing market potential.

Customer and Market Understanding
We connect businesses with their customers and provide insights into the broader market to future-proof strategies.
New Product Development Research
We collaborate with brands to create successful products, guiding them from concept development to pricing strategies.
Brand and Advertising Research
We help brands craft impactful communications by identifying messages that truly resonate with their target audience.
Online and Offline Fieldwork Services
As a trusted fieldwork partner, we deliver reliable data to top-tier organisations for informed decision-making.
Insight Activation
We go beyond traditional debriefs, facilitating workshops and producing creative outputs to maximise the impact of research and turn insights into action.

Innovative Methodologies

Kadence employs cutting-edge methods to deliver results. Our market research agency uses qualitative interviews, quantitative surveys, and advanced analytics powered by AI to ensure accurate, timely, and comprehensive insights.

Driving Success with Market Research

As a trusted market research agency, Kadence helps businesses achieve success through:

Detailed Consumer Profiles: Gain a deeper understanding of your target audience to craft strategies that resonate.
Competitor Analysis: Identify opportunities and fine-tune your approach to stay ahead.
Product Testing: Validate your products against consumer expectations through robust testing.

Partner with Kadence for Market Research

Kadence is not just another market research agency—we are your partner in achieving business excellence. With a commitment to innovation, transparency, and delivering high-quality insights and research services, Kadence ensures you stay ahead of market trends. Contact us today and let our expertise fuel your next strategic move.

What is Market Research?

Market research is the systematic process of gathering, analysing, and interpreting information about markets, competitors, and customer behaviours. As the foundation of strategic business planning, market research enables businesses to anticipate customer needs, identify trends, and seize opportunities. With comprehensive qualitative and quantitative approaches, a trusted market research agency like Kadence transforms raw data into actionable insights, helping businesses create impactful products, refine marketing strategies, and drive sustainable growth.

Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods

The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore

I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery

Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone