Podcasts

In this episode of The Elusive Consumer, we explore the intersection of technology, data, and human-centered design with Yasir Drabu, a visionary tech leader and immigrant entrepreneur. From his journey starting at the foothills of the Himalayas to building a successful software company in America, Yasir shares insights about creating software that truly serves humanity. We discover how data-driven strategies can be balanced with ethical considerations, the future of AI in business, and why empathy should be at the core of technical innovation.

In this episode, we dive into the world of automation and AI with Neeti Mehta, co-founder and Social Impact Officer of Automation Anywhere. Neeti shares valuable insights on how robotic process automation (RPA) is transforming industries, the importance of balancing technology with human-centric work, and the ethical considerations surrounding AI. Neeti also highlights inspiring examples of how RPA is being used for social good and shares her optimistic vision for the future of technology.

In this episode of The Elusive Consumer, Ellie sits down with Monica Aguilo, a seasoned marketing expert with experience at leading companies like Ford Motor Company, Procter & Gamble, and Nestle. Now spearheading Consumer Insights and Strategy at Manscaped, Monica shares her unique perspective on how data-driven consumer feedback has been a key factor in Manscaped's rapid growth. From shaping product development to building authentic customer relationships, she delves into the importance of listening to consumers and the surprising insights they've gained along the way. This is an insightful conversation on how aligning consumer needs with innovation can drive exponential success.

In this episode, Ellie sits down with Noni MacPherson, a seasoned expert who has navigated the complexities of consumer insights across various industries. Noni shares her journey from a Latin American studies graduate to becoming a guru in market research, highlighting the transformative power of curiosity and creativity. Discover how Noni leveraged her skills to influence global brands and foster a consumer-centric culture within major corporations.

In this podcast episode, marketing expert Kevin Knight shares his journey from big tech companies like Google and Microsoft to his current role as CMO at Vita Health. He discusses the evolving landscape of B2B and B2C marketing, the impact of technology on healthcare, and the importance of emotional connections in successful marketing strategies.

Today Ellie is speaking with Sandeep Dayal, Managing Director and Executive Vice President at Cerenti Marketing Group. Join us as Sandeep shares in valuable insights into the evolving landscape of brand management, how startups can navigate their brand strategy and the surprising findings he uncovered during research for his book, Branding Between the Ears.

Today, Ellie is speaking with Dr. Justin Barclay, Head of Insights & Analytics at Tivity Health. Join us as they discuss Dr. Barclay's journey from academia to the healthcare industry, Tivity Health's approach to gathering consumer insights and the impact of AI and personalization on healthcare products and services. Let's get started on the Elusive Consumer.

Today, Ellie is speaking to Daniel Bluegrind to dive deep into the intersection of consumer insights, qualitative research, and data-driven innovation. Tune in as they explore evolving consumer behaviour and discuss how Roku leverages these insights to stay ahead in the tech world.

Today, Ellie is speaking with Stephanie Freier, (Fmr) Director of Consumer Insights at Inspire. Join us as they discuss the work inspire is doing to provide renewable energy, new strategies for connecting with less engaged customers, and working for a mission driven B Corp. Let's dive into today's conversation on the elusive consumer.

We showcased “The Elusive Consumer,” amidst a vibrant festival of visionary professionals and industry mavens at The Future Festival. These recordings titled “Voices of Visionaries” highlight the insights of enterprise leaders like James McLeod from Mind Reader Media, Areizu Azerbai from Trendhunter, Auntie Heitanin from Op Lab, Giselle from Warner Brothers, and Luke Thomas from HP.