Knowledge hub

In the world of market research, we can only get so far by relying on hard, numerical data. Hard metrics like (generated from quantitative research) are extremely useful and should form a core part of any business strategy. But they only tell part of the overall story. To dig deeper and gain a fuller picture […]

What are the consumer trends to watch in Asia for 2021? We summarise our new report.

Looking ahead to the trends that will shape the coming year is a critical exercise for any business. But in 2021, this is perhaps more significant than ever. What are the key consumer trends in Asia to watch for 2021?

The arrival of Covid-19 has brought with it dramatic changes in food and drink purchase patterns. But which behaviours will stick and what are the longer term trends to watch in food and drink?

The polls have failed again, and as perhaps one of the most visible cases of market research, what does this mean for our industry?

The arrival of Covid-19 brought with it dramatic changes in food and drink purchase patterns. But which behaviours will stick and what are the longer term trends to watch in food and drink?

Since the onset of the pandemic we’ve been working with Bloomberg to understand the priorities, actions and attitudes of business decision makers across APAC. Take a look at the infographic for the key insights from our latest wave including: 69% of companies foresee adopting a hybrid model post-pandemic with a mix of in-office and work-from-home […]

Marketing textbooks are littered with examples of products or services which flopped when they hit the market.  Take Juicero, in which investors pumped a staggering $120 million – all for a wi-fi connected juice maker which nobody had indicated they wanted or needed. Perhaps unsurprisingly, it was scrapped within two years.  Or ESPN’s mobile phone […]

So you have a number of exciting concept ideas but you’re not sure which to take into further development? This is where conducting online concept testing comes in. Online concept testing is the process of evaluating product ideas with consumers prior to their introduction to the market. It can include both quantitative and qualitative research, […]

What is a central location test? Essentially, it’s a way of carrying out product market research that’s done in a controlled environment, not in the participant’s home. In this way, it differs from methods like online surveys or online communities. Sometimes, central location tests are referred to as “hall tests”. The main reason to use […]