Knowledge hub.

Learn how to calculate market potential and the key stages involved including market analysis, consumer understanding and competitor analysis.

There are multiple ways of entering a new market. Read about the main four market entry strategies, as well as when and how to use them most effectively as a growing business.

Market entry is a high risk, high reward long term play. Make sure your business is aware of the reasons, risks and framework involved in market entry with this comprehensive guide.

Understand the what, why and how of market segmentation, from its roots in good sales techniques to the digital-first deployment of detailed customer personas.

What are the consumer trends to watch in Asia for 2021? We summarise our new report.

The arrival of Covid-19 has brought with it dramatic changes in food and drink purchase patterns. But which behaviours will stick and what are the longer term trends to watch in food and drink?

The polls have failed again, and as perhaps one of the most visible cases of market research, what does this mean for our industry?

Every marketer knows the stat: 80% of new products fail. Or 90%. Or 95%. The precise number differs, but the story is always the same.  By anyone’s standards, those are daunting odds for businesses that want to innovate and stay ahead of the curve. How can companies buck the trend and increase their success rate? […]

Last updated: 05/01/21 Our live tracker shows you where you can conduct face-to-face research, as well as the considerations you need to bear in mind. For those markets where face-to-face research is not possible just yet, online research is an effective alternative. This is an area where we have extensive experience. To help clients embrace […]

As a result of the COVID-19 lockdowns, education institutions across the globe have faced a myriad of challenges, including the move to distance learning and finding new ways to support pupils. Students have also had to adapt with the support of an in-person learning environment Now that some educational institutions are emerging from the pandemic, […]