Knowledge hub.

Big data has become a crucial tool for marketers. Targeting customers has never been so easy, quick, and most importantly, accurate. A quick search on the internet, an article read on the web, a message sent to a friend and the magic happens; our “action” is analysed, we are categorised and we start to see related […]

Predictions for the growth of the cannabis industry are off the charts and it seems everyone is trying to get in on the action. Our latest research, compares almost 3,000 adult consumers (21+) across the United States to a similar 2018 study and explores usage behavior and attitudes related to cannabis and CBD.

At Kadence, one of the key traits that we look to develop in all of our team members, is the ability to think creatively. The term ‘creativity’ is often misunderstood. It can be seen by some as a trait that only ‘artistic’ people possess – and not something to improve over time. Whilst it is […]

Our latest research, compares almost 3,000 adult consumers (21+) across the United States to a similar 2018 study and explores usage behavior and attitudes related to cannabis.

From calls for recyclable packaging to moves to eat less meat, we’re seeing the rise of the concerned consumer. But what are the issues that really matter to consumers when comes to food and drink? Are these universal or do they differ across countries? And what implications do these trends have for marketing and product innovation?Our latest research, with 5000 consumers across 10 countries which match the global footprint of our offices, sought to explore these questions.

Turning to my good old friend – the dictionary – I found that a millennial is “a person born in the 1980s or 1990s”. That’s it. A simple demographic. But why do so many young people recoil in horror at the thought of being considered a millennial? I’ll tell you why. What did I do? […]

We’ve all been there. That moment of frustration when you visit a store or restaurant or hotel and are so entirely and completely underwhelmed by the experience. Perhaps it was the inattentive or poorly trained staff. Or the unclear and confusing information. Or the restricting opening hours. But what makes the whole thing worse is […]

“Millennials and their spending habits are wreaking havoc on these 18 industries” – this is one of many headlines about the notorious millennials. They don’t seem like a nice bunch, which is worrying considering that I’m supposedly one of them. Spoiled, disrespectful, addicted to technology, the list goes on. Is this how the world sees […]

How do you create customer delight? Our latest research sought to explore what matters to customers in 11 markets which match our international footprint: the UK, US, Singapore, Vietnam, Thailand, the Philippines, Japan, Indonesia, India and China and Hong Kong. As part of the research, we uncovered 5 must-have principles for any global customer experience […]

From churn rate to net promoter source, there are numerous metrics for understanding customer satisfaction. But if you want to go beyond satisfaction and create an experience that truly delights customers, should you be measuring something different? Our latest research sought to understand the factors which create customer delight across 11 markets which match Kadence […]