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Not business as usual

Our latest research with Bloomberg sheds light on the views of business decision makers to explore the shift in business priorities as a result of the COVID-19 outbreak.

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What is survey design?

Survey design is an important part of doing business and market research. Put simply, it refers to the process of creating surveys that get responses. This is important because it allows you to better understand the market and your customers, so you can make more data-driven decisions, and fix areas that are falling short. Done […]

Person completing usage and attitude study

What is conjoint analysis?

What is conjoint analysis? It’s often lauded as an extremely effective way to gain detailed insights and conduct market research, but how does it work? Essentially, conjoint analysis is a way of measuring the value that customers place on a product’s features. It typically works via a survey, which looks something like this: Participants are […]