Podcasts

In this episode, Ellie sits down with Noni MacPherson, a seasoned expert who has navigated the complexities of consumer insights across various industries. Noni shares her journey from a Latin American studies graduate to becoming a guru in market research, highlighting the transformative power of curiosity and creativity. Discover how Noni leveraged her skills to influence global brands and foster a consumer-centric culture within major corporations.

In this episode, Ellie sits down with Noni MacPherson, a seasoned expert who has navigated the complexities of consumer insights across various industries. Noni shares her journey from a Latin American studies graduate to becoming a guru in market research, highlighting the transformative power of curiosity and creativity. Discover how Noni leveraged her skills to influence global brands and foster a consumer-centric culture within major corporations.

In this podcast episode, marketing expert Kevin Knight shares his journey from big tech companies like Google and Microsoft to his current role as CMO at Vita Health. He discusses the evolving landscape of B2B and B2C marketing, the impact of technology on healthcare, and the importance of emotional connections in successful marketing strategies.

Today Ellie is speaking with Sandeep Dayal, Managing Director and Executive Vice President at Cerenti Marketing Group. Join us as Sandeep shares in valuable insights into the evolving landscape of brand management, how startups can navigate their brand strategy and the surprising findings he uncovered during research for his book, Branding Between the Ears.

Today, Ellie is speaking with Dr. Justin Barclay, Head of Insights & Analytics at Tivity Health. Join us as they discuss Dr. Barclay's journey from academia to the healthcare industry, Tivity Health's approach to gathering consumer insights and the impact of AI and personalization on healthcare products and services. Let's get started on the Elusive Consumer.

Today, Ellie is speaking to Daniel Bluegrind to dive deep into the intersection of consumer insights, qualitative research, and data-driven innovation. Tune in as they explore evolving consumer behaviour and discuss how Roku leverages these insights to stay ahead in the tech world.

Today, Ellie is speaking with Stephanie Freier, (Fmr) Director of Consumer Insights at Inspire. Join us as they discuss the work inspire is doing to provide renewable energy, new strategies for connecting with less engaged customers, and working for a mission driven B Corp. Let's dive into today's conversation on the elusive consumer.

We showcased “The Elusive Consumer,” amidst a vibrant festival of visionary professionals and industry mavens at The Future Festival. These recordings titled “Voices of Visionaries” highlight the insights of enterprise leaders like James McLeod from Mind Reader Media, Areizu Azerbai from Trendhunter, Auntie Heitanin from Op Lab, Giselle from Warner Brothers, and Luke Thomas from HP.

We showcased "The Elusive Consumer," amidst a vibrant festival of visionary professionals and industry mavens at The Future Festival. These recordings titled "Voices of Visionaries" highlight the insights of enterprise leaders like Melissa Austria from GOTSTYLE, Raj Arora from Just Funky, James McLeod from Mind Reader Media, Lakisha C. Brooks, M.S,. M.Ed., CDR, CDP from the International Coaching Federation, Farid Farouq from Dubai World Trade Centre, and Giselle Bowie from Global Research Insights & Analytics FANLab Warner Bros. Entertainment. The discussions revolve around the evolving dynamics between consumers and brands, unveiling critical narratives on brand resilience amidst rapid changes and transforming consumer expectations and behaviors.

Ellie's guest today is Sally Mueller, founder and CEO of the menopause brand Womaness. They'll discuss Sally's path to entrepreneurship, how she built a business targeting an underserved audience and menopositivity in reaching elusive consumers. Let's get started on The Elusive Consumer podcast.