The challenge
A global leader in the carbonated soft drinks sector sought to understand the purchasing profile of its customers within the value retail channel across key European markets. They needed clear, actionable insights to strengthen their partnerships with value stores and drive category growth.
What we did
In close collaboration with the client and their local market teams, Kadence designed and deployed a comprehensive online survey in 6 European markets. The survey targeted shoppers of carbonated soft drinks and other non-alcoholic beverages within value stores, exploring drivers and barriers to purchase, shopper perceptions, and brand associations.
The impact of the research
The insights from the study were synthesised into a strategic handbook that equipped the client’s commercial teams with compelling, data-backed narratives for engaging value retailers. To enhance local impact, Kadence also delivered detailed reports for each market. These explored local nuances, empowering regional teams to provide their retail partners with bespoke, actionable insights into their specific customer base.
