Opportunity identification.

It’s crucial that the opportunity identification process is carefully executed to maximise the chances of a successful product launch. We’ll work with you to design a bespoke approach based on your unique challenges. This could involve:

• Workshop sessions with end-consumers. This helps to build a rich understanding of consumer interactions with the product category, including patterns of behaviour, product usage, and perceived deficiencies with the current offerings.
• Usage and attitudes studies. Large-scale quantitative studies allow us to explore the category as a whole, identifying consumer needs you can meet through product development.
• Expert interviews with thought leaders in your industry. These deliver a future-focused perspective, pinpointing potential areas of growth in the sector, opportunities, and whitespace.

Building on this foundation of knowledge, we can run co-creation workshops with consumers to capture and refine embryonic product ideas that relate to the white spaces identified.

We also run workshops for your internal stakeholders to help you harness new opportunities and ideas and move forward in the NPD process. We’ll share key insights and work with you to identify the product ideas to be taken forward for further development and testing. Typically, our in-house creative team will also attend this session, allowing them to gather the information required to visualise the ideas for the next phase of NPD research: concept testing.

To complement the opportunity identification process, our approach also incorporates rigorous competitor analysis. Understanding the market dynamics, including competitor strategies and customer perceptions, is critical in identifying unique value propositions for your new product. Our skilled team examines key competitor products, market positioning, and customer sentiment to provide a comprehensive analysis that helps you identify gaps and opportunities in the market.

Beyond our tailored research, we offer continuous support and consultation. Our expert analysts work closely with your team to monitor the market environment post-launch, assessing customer response, competitor reactions, and market dynamics. This ongoing market monitoring ensures that your business can adapt and respond to changes swiftly, maximising the potential for product success.

Our emphasis on customer-centric research enables you to create products that truly resonate with your target audience. By harnessing the power of advanced analytics, we delve into customer behaviour, attitudes, and preferences, providing you with a nuanced understanding of your target market. This rich, consumer-focused insight enables you to craft compelling marketing strategies, tailor your product offerings, and, ultimately, build a loyal customer base. With Kadence, you’re not just launching a product; you’re creating meaningful connections with your customers that drive long-term business growth.