Stakeholder engagement in research.
Secure buy-in to your research studies to ensure insights have lasting impact.
Managing stakeholder engagement in research and ensuring that insights go on to deliver business change can be a minefield. Stakeholder interviews, combined with workshops, are a fantastic way to overcome these challenges.
Stakeholder interviews and workshop sessions are brilliant methods for ensuring stakeholder engagement not just with your overall study, but with the insights that emerge, encouraging them to be embraced by the business.
By running interviews or workshop sessions upfront, we’re able to dig deep into the challenges your stakeholders are facing, so we can prioritise the project’s objectives, and ensure each of your stakeholders feel their voices have been heard in a structured way. In-field, we’ll provide you with updates to share with stakeholders, keeping them abreast of insights as they emerge and maintaining interest in the study. In the analysis phase, storyboarding and interim reports ensure your stakeholders engage in the nuances of our findings. Finally, in the debrief stage, we run strategic workshops to help your stakeholders understand the ‘so what’ of the research for their specific role, so they’re able to act on the findings.
The impact stakeholder engagement in research can have for your business:
Guarantee stakeholder input upfront
By understanding your stakeholders and their needs, we can ensure the nuances of their challenges are fed into your study’s objectives.
Maintain stakeholder interest throughout the study
We ensure insights are shared as they evolve, feeding additional questions into the programme if appropriate to ensure the findings are fit for purpose.
Ensure maximum impact of the research internally
We make sure each and every stakeholder understands the impact of our research and what it means for them so they can respond strategically to the findings.
Embedding a customer-centric culture to inform all areas of business strategy for Havells
An ongoing customer understanding programme has helped Havells understand emerging needs, trends and competitor perceptions amongst its customers across various categories.
Creating an education and career exploration tool to wow teens with American Student Assistance
Kadence partnered with American Student Assistance (ASA) to create a research program to inform the development of their exploration tool, Futurescape.
Developing comms to deliver behavioural change for Vital Strategies
A hybrid qualitative approach helped Vital Strategies understand the relative effectiveness of its communication material in the real world among target audiences.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Kadence UK office
Market research in Europe – our capabilities
Market research in the United Kingdom – our capabilities
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Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.Performance Marketing & Analytics Director
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.Senior Marketing Executive
I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.Head of Insights
The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.Sales & Marketing