Managing stakeholder engagement in research and ensuring that insights go on to deliver business change can be a minefield. Stakeholder interviews, combined with workshops, are a fantastic way to overcome these challenges.
Stakeholder interviews and workshop sessions are brilliant methods for ensuring stakeholder engagement not just with your overall study, but with the insights that emerge, encouraging them to be embraced by the business.
By running interviews or workshop sessions upfront, we’re able to dig deep into the challenges your stakeholders are facing, so we can prioritise the project’s objectives, and ensure each of your stakeholders feel their voices have been heard in a structured way. In-field, we’ll provide you with updates to share with stakeholders, keeping them abreast of insights as they emerge and maintaining interest in the study. In the analysis phase, storyboarding and interim reports ensure your stakeholders engage in the nuances of our findings. Finally, in the debrief stage, we run strategic workshops to help your stakeholders understand the ‘so what’ of the research for their specific role, so they’re able to act on the findings.
Senior Marketing Executive
Head of Insights
Corporate Communications / Public Relations
Sales & Marketing