Market understanding research.

Identify trends and market nuances to position your product or service for success.

Understanding the wider context of a market is crucial in helping you differentiate your offering and identify new opportunities for your business.

At Kadence International, our methodology for market understanding research delves deep into the foundational aspects of market psychology and behaviour, arming you with the strategic knowledge to optimally position your products and services whilst identifying untapped avenues for innovation. We’re not just about data collection but about establishing a profound understanding of markets.

Our technique starts from a broad perspective, examining overarching trends and behaviours influencing the market. It’s from this macro understanding that we begin to scrutinize the specific nuances and intricacies within your targeted demographic. Along this exploratory journey, we work in collaboration with you, capitalising on your existing insights to deliver fresh perspectives and transformative revelations.

Our approach to market understanding research is designed to provide a deep foundational understanding of how markets think and act so that you can understand the most relevant way to position your products and services and find a whitespace for innovation.

We approach market understanding research by looking at the wider spheres of influence on a market, taking a macro understanding of trends and behaviours before zooming in on specific nuances within your desired target audience. We partner with you throughout to ensure we build on your existing knowledge to deliver new news.

Our commitment to this holistic research methodology ensures that we deliver insights that are not only expansive and enlightening but also pragmatically applicable to your brand’s strategy and future growth.

To inform market understanding research, we bring together insight from a diverse range of sources: consumers, subject matter experts, and secondary research materials – including your own past learnings and established cultural norms. This approach allows us to combine broad contextual learnings with targeted findings that we can workshop into detailed action plans with your team.

The impact market understanding research can have on your business:

Develop a rich macro understanding of a market to inform your strategy

By understanding the lifestyle, needs and wants, attitudes and cultural context of your target audience, we can provide a clear list of tangible actions based upon market observations.

Find whitespace for innovation

By helping you understand the trends at play, we can identify new opportunities for innovation within your market.

Design effective marketing strategies

We help you find ways to sharpen your marketing collateral to appeal to a desired audience – building upon cultural insights.

Our Customers

View all case studies

Premium home appliances fridge washing machine

Understanding the elements of value driving recommendations for Panasonic

Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.

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Embedding a customer-centric culture to inform all areas of business strategy for Havells

An ongoing customer understanding programme has helped Havells understand emerging needs, trends and competitor perceptions amongst its customers across various categories.

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Creating an education and career exploration tool to wow teens with American Student Assistance

Kadence partnered with American Student Assistance (ASA) to create a research program to inform the development of their exploration tool, Futurescape.

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Free Report

Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Sectors we serve

With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.

We bring this to bear to design the very best approach to meet your objectives.

Your Premier Market Research Agency

In today’s data-driven world, market research is the cornerstone of informed business decisions. As a leading market research agency, Kadence delivers tailored solutions that empower businesses to grow and thrive in competitive landscapes.

Why Choose Kadence for Market Research?

Global Reach with Local Expertise

Kadence is a market research agency that bridges the gap between international scope and local insights. Our global teams understand regional trends and consumer behaviour & consumer data, providing precise, actionable data and market insights that resonates locally and globally.

Customised Solutions

At Kadence, we recognise the unique challenges each business faces. As a dedicated market research agency, we customise our services to align with your specific project goals—whether it’s understanding consumer behaviour, analysing competitors, or assessing market potential.

Customer and Market Understanding
We connect businesses with their customers and provide insights into the broader market to future-proof strategies.
New Product Development Research
We collaborate with brands to create successful products, guiding them from concept development to pricing strategies.
Brand and Advertising Research
We help brands craft impactful communications by identifying messages that truly resonate with their target audience.
Online and Offline Fieldwork Services
As a trusted fieldwork partner, we deliver reliable data to top-tier organisations for informed decision-making.
Insight Activation
We go beyond traditional debriefs, facilitating workshops and producing creative outputs to maximise the impact of research and turn insights into action.

Innovative Methodologies

Kadence employs cutting-edge methods to deliver results. Our market research agency uses qualitative interviews, quantitative surveys, and advanced analytics powered by AI to ensure accurate, timely, and comprehensive insights.

Driving Success with Market Research

As a trusted market research agency, Kadence helps businesses achieve success through:

Detailed Consumer Profiles: Gain a deeper understanding of your target audience to craft strategies that resonate.
Competitor Analysis: Identify opportunities and fine-tune your approach to stay ahead.
Product Testing: Validate your products against consumer expectations through robust testing.

Partner with Kadence for Market Research

Kadence is not just another market research agency—we are your partner in achieving business excellence. With a commitment to innovation, transparency, and delivering high-quality insights and research services, Kadence ensures you stay ahead of market trends. Contact us today and let our expertise fuel your next strategic move.

What is Market Research?

Market research is the systematic process of gathering, analysing, and interpreting information about markets, competitors, and customer behaviours. As the foundation of strategic business planning, market research enables businesses to anticipate customer needs, identify trends, and seize opportunities. With comprehensive qualitative and quantitative approaches, a trusted market research agency like Kadence transforms raw data into actionable insights, helping businesses create impactful products, refine marketing strategies, and drive sustainable growth.

Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods

The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore

I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery

Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone