Telecommunications market research.
Inspiring service enhancements and new features development for telecommunications brands
Janine Michalek
Telecommunications Market Research Lead
We bring deep expertise in telecommunications market research. Over the years, we’ve conducted research across a broad spectrum of telecoms customers: from big corporates interested in data warehousing to SMBs concerned with basic IT functionality to end consumers interested in the latest offers and the best coverage and bundles.
Our telecommunications market research team has worked with some of the biggest names in the industry – and helped them navigate some of their toughest challenges, as well as supporting them with day-to-day projects like understanding how to differentiate their brand’s position on 5G.
We helped telco brands navigate the corporate buying journey to provide the technical reason to believe for IT professionals as well as the benefit/reward analysis for senior decision makers. And we’ve helped undertake complex choice modelling studies to identify the best bundle to attract consumers.
Our mission is to raise the impact of research – and we’re delivering
Market Research Agency of the Year
Winner
— Agency of the Year Awards, 2019
Market Research Agency of the Year
Finalist
— Agency of the Year Awards, 2020
Market Research Supplier of the Year
Winner
— Marketing Research & Insight Excellence Awards – 2019
Global Agency of the Year
Highly Commended
— Market Research Society Awards, 2019
Best Training and Development
Highly Commended
— Market Research Society's Operations Awards, 2019
Best Data Collection (telephone)
Finalist
— Market Research Society's Operations Awards, 2019
Best Data Collection (face-to-face)
Finalist
— Market Research Society's Operations Awards – 2019
Developing a future-focused digital product strategy for Wall Street Journal
A mixed methodology approach helped Wall Street Journal understand how to position the brand for success in a rapidly changing world.
Harnessing blockchain technology in market research with Unilever Food Solutions
We took part in a first of its kind pilot to test the technology and assess what it could bring to market research.
Understanding the elements of value driving recommendations for Panasonic
Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Get to know The Modern Millennial
The Modern Millennial offers a comprehensive look into the generation shaping today’s market. From their values and digital habits to their focus on sustainability, this report dives deep into the key behaviors and mindsets driving millennial decisions and reshaping industries.
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The Rise of the Wristband Nation.
Wearables aren’t fringe anymore. Once seen as fitness accessories for gym-goers and early adopters, smartwatches and health trackers are becoming everyday essentials. In the first quarter of 2024 alone, global shipments of wearable devices hit 113 million units – an almost 9% jump compared to the year before. And that’s despite persistent inflation and consumer […]
Pet Parenting Goes Premium as Owners Prioritise Wellness Over Cost.
Even as consumers trim expenses in travel, fashion, and dining out, there’s one area where spending continues to climb: their pets. The global pet care market is now worth over $324 billion, with projections putting it close to $600 billion by 2033. In the United States alone, Americans are expected to spend more than $150 […]
The Rise of Second-Hand Shopping and Its Implications for Brand Positioning.
Exchanging pre-owned goods has been a cornerstone of human commerce, from ancient bartering systems to modern marketplaces. The age-old practice has evolved into a booming global second-hand market, prompting brands to rethink their strategies as sustainability and value drive consumer choices. Projections indicate the second-hand market will continue its upward trajectory, potentially reaching $350 billion […]
We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.
Head of Research
Bloomberg
Head of ResearchKadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions. The impact of the work is still being felt now, several years later.
Customer Intelligence Director
Wall Street Journal
Customer Intelligence DirectorI have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of Insights
Sales & Marketing
Vital Strategies