Life at Kadence Singapore: Where Innovation Meets Insight.

Kadence Singapore is a passionate team shaping the future of insights through innovation and collaboration.

What It’s Like to Work Here

Our Singapore office is a place where a fast-paced environment meets a collaborative and flexible workspace, fostering creativity and innovation.

Here, you’ll find work-from-home options, continuous learning opportunities, team outings, and wellness initiatives, ensuring that every Kaddie has the tools, support, and inspiration to thrive both professionally and personally.

Explore Life at Kadence Singapore

Why You'll Love It

Salary & Compensation Transparency

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Headline 1

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Headline 2

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Headline 3

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Career Growth & Professional Development

Lorem ipsum dolor sit amet consectetur adipisicing elit. Expedita architecto, eius odit doloribus quo

Training & mentorship programs

Lorem ipsum dolor sit amet consectetur adipisicing elit. Expedita architecto, eius odit doloribus quo reprehenderit temporibus iusto vero amet commodi nobis adipisci voluptates, laudantium nam atque odio sequi sunt autem.

Kadence University & learning resources

At Kadence, we believe that taking time to rest, recharge, and focus on personal well-being is essential for productivity and happiness. That’s why we offer a generous paid time off policy, allowing you to take the breaks you need—whether for a vacation, personal time, or simply to unwind.

Our flexible time-off approach ensures that you can plan your days off in a way that suits your lifestyle. Whether you need a long weekend, a wellness day, or an extended break, we support a healthy work-life balance that keeps you energized and motivated.

Clear career progression paths

Lorem ipsum dolor sit amet consectetur adipisicing elit. Expedita architecto, eius odit doloribus quo reprehenderit temporibus iusto vero amet commodi nobis adipisci voluptates, laudantium nam atque odio sequi sunt autem.

Work-Life Balance & Flexibility

Lorem ipsum dolor sit amet consectetur adipisicing elit. Expedita architecto, eius odit doloribus quo

Hybrid/remote options (varies by region)

Lorem ipsum dolor sit amet consectetur adipisicing elit. Expedita architecto, eius odit doloribus quo reprehenderit temporibus iusto vero amet commodi nobis adipisci voluptates, laudantium nam atque odio sequi sunt autem.

Flexible schedules & time-off policies

Lorem ipsum dolor sit amet consectetur adipisicing elit. Expedita architecto, eius odit doloribus quo reprehenderit temporibus iusto vero amet commodi nobis adipisci voluptates, laudantium nam atque odio sequi sunt autem.

Wellness programs & mental health initiatives

Lorem ipsum dolor sit amet consectetur adipisicing elit. Expedita architecto, eius odit doloribus quo reprehenderit temporibus iusto vero amet commodi nobis adipisci voluptates, laudantium nam atque odio sequi sunt autem.

Region-Specific Perks & Benefits

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Healthcare, parental leave, and retirement plans

Lorem ipsum dolor sit amet consectetur adipisicing elit. Expedita architecto, eius odit doloribus quo reprehenderit temporibus iusto vero amet commodi nobis adipisci voluptates, laudantium nam atque odio sequi sunt autem.

Bonuses, incentives, and country-specific perks

Lorem ipsum dolor sit amet consectetur adipisicing elit. Expedita architecto, eius odit doloribus quo reprehenderit temporibus iusto vero amet commodi nobis adipisci voluptates, laudantium nam atque odio sequi sunt autem.

Team events, cultural activities, and office amenities

Lorem ipsum dolor sit amet consectetur adipisicing elit. Expedita architecto, eius odit doloribus quo reprehenderit temporibus iusto vero amet commodi nobis adipisci voluptates, laudantium nam atque odio sequi sunt autem.

Office Culture & Global Collaboration

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How teams collaborate across different countries

Lorem ipsum dolor sit amet consectetur adipisicing elit. Expedita architecto, eius odit doloribus quo reprehenderit temporibus iusto vero amet commodi nobis adipisci voluptates, laudantium nam atque odio sequi sunt autem.

Personalized office introductions to give candidates a sense of community

Lorem ipsum dolor sit amet consectetur adipisicing elit. Expedita architecto, eius odit doloribus quo reprehenderit temporibus iusto vero amet commodi nobis adipisci voluptates, laudantium nam atque odio sequi sunt autem.

Global Brand & Impact

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Healthcare, parental leave, and retirement plans

Lorem ipsum dolor sit amet consectetur adipisicing elit. Expedita architecto, eius odit doloribus quo reprehenderit temporibus iusto vero amet commodi nobis adipisci voluptates, laudantium nam atque odio sequi sunt autem.

Bonuses, incentives, and country-specific perks

Lorem ipsum dolor sit amet consectetur adipisicing elit. Expedita architecto, eius odit doloribus quo reprehenderit temporibus iusto vero amet commodi nobis adipisci voluptates, laudantium nam atque odio sequi sunt autem.

Meet Our Senior Team

Our Culture

Curious
Curious.

A question unanswered is our favorite type of question. We relentlessly pursue answers to uncover hidden gems of knowledge. We help brands discover answers to the who, what, when, where, and why so they can make game-changing decisions.

Dependable
Dependable.

Trust between our agency and our brand partners is at the very core of everything we do. We are reliable and true to our word. If we make a promise, we will move mountains to deliver.

Agile
Agile.

We are adaptive and responsive to your changing research needs. We understand no research project is ever linear, consumer behaviors are constantly in flux, and your business needs often change. We are flexible to your changing needs.

Genuine
Genuine.

We communicate and connect on a genuine level. With a true appreciation and understanding of your wants and needs, we strive to form trustworthy and reliable relationships with our clients and the brands we help. We want you to be successful and reach your goals, and you will feel it with every interaction between our company and yours.

Futurists
Futurists.

We see patterns that help uncover future predictions in behaviors and results. We are always seeking to understand “what’s next” for you and your brand, and the best path forward to achieve your vision of success.

Life at Kadence: Team, Culture & Adventures

At Kadence, we’re more than just colleagues—we’re a community. Our culture is built on collaboration, inclusivity, and a shared passion for innovation. Whether it’s working on exciting projects, celebrating milestones, or embarking on team adventures, we create an environment where everyone feels valued and inspired.

Kadence India

Join Us at Kadence Singapore

If you’re looking for a career where your ideas matter and your work makes an impact, Kadence Singapore is the place for you. Explore our opportunities and take the next step in your career today.

Work With Us

Your Next Chapter Starts Here

Whether you’re looking for your first role or the next step in your career, Kadence is where curiosity meets opportunity. Join us and be part of a team that’s redefining research.

See all vacancies

Life at Kadence Singapore: Where Innovation Meets Insight.

Kadence Singapore is a passionate team shaping the future of insights through innovation and collaboration.

What It’s Like to Work Here

Our Singapore office is a place where a fast-paced environment meets a collaborative and flexible workspace, fostering creativity and innovation.

Here, you’ll find work-from-home options, continuous learning opportunities, team outings, and wellness initiatives, ensuring that every Kaddie has the tools, support, and inspiration to thrive both professionally and personally.

Explore Life at Kadence Singapore

Why You'll Love It

Salary & Compensation Transparency

Lorem ipsum dolor sit amet consectetur adipisicing elit. Expedita architecto, eius odit doloribus quo reprehenderit temporibus iusto vero

Headline 1

Lorem ipsum dolor sit amet consectetur adipisicing elit. Expedita architecto, eius odit doloribus quo reprehenderit temporibus iusto vero amet commodi nobis adipisci voluptates, laudantium nam atque odio sequi sunt autem.

Headline 2

Lorem ipsum dolor sit amet consectetur adipisicing elit. Expedita architecto, eius odit doloribus quo reprehenderit temporibus iusto vero amet commodi nobis adipisci voluptates, laudantium nam atque odio sequi sunt autem.

Headline 3

Lorem ipsum dolor sit amet consectetur adipisicing elit. Expedita architecto, eius odit doloribus quo reprehenderit temporibus iusto vero amet commodi nobis adipisci voluptates, laudantium nam atque odio sequi sunt autem.

Career Growth & Professional Development

Lorem ipsum dolor sit amet consectetur adipisicing elit. Expedita architecto, eius odit doloribus quo

Training & mentorship programs

Lorem ipsum dolor sit amet consectetur adipisicing elit. Expedita architecto, eius odit doloribus quo reprehenderit temporibus iusto vero amet commodi nobis adipisci voluptates, laudantium nam atque odio sequi sunt autem.

Kadence University & learning resources

At Kadence, we believe that taking time to rest, recharge, and focus on personal well-being is essential for productivity and happiness. That’s why we offer a generous paid time off policy, allowing you to take the breaks you need—whether for a vacation, personal time, or simply to unwind.

Our flexible time-off approach ensures that you can plan your days off in a way that suits your lifestyle. Whether you need a long weekend, a wellness day, or an extended break, we support a healthy work-life balance that keeps you energized and motivated.

Clear career progression paths

Lorem ipsum dolor sit amet consectetur adipisicing elit. Expedita architecto, eius odit doloribus quo reprehenderit temporibus iusto vero amet commodi nobis adipisci voluptates, laudantium nam atque odio sequi sunt autem.

Work-Life Balance & Flexibility

Lorem ipsum dolor sit amet consectetur adipisicing elit. Expedita architecto, eius odit doloribus quo

Hybrid/remote options (varies by region)

Lorem ipsum dolor sit amet consectetur adipisicing elit. Expedita architecto, eius odit doloribus quo reprehenderit temporibus iusto vero amet commodi nobis adipisci voluptates, laudantium nam atque odio sequi sunt autem.

Flexible schedules & time-off policies

Lorem ipsum dolor sit amet consectetur adipisicing elit. Expedita architecto, eius odit doloribus quo reprehenderit temporibus iusto vero amet commodi nobis adipisci voluptates, laudantium nam atque odio sequi sunt autem.

Wellness programs & mental health initiatives

Lorem ipsum dolor sit amet consectetur adipisicing elit. Expedita architecto, eius odit doloribus quo reprehenderit temporibus iusto vero amet commodi nobis adipisci voluptates, laudantium nam atque odio sequi sunt autem.

Region-Specific Perks & Benefits

Lorem ipsum dolor sit amet consectetur adipisicing elit. Expedita architecto, eius odit doloribus quo

Healthcare, parental leave, and retirement plans

Lorem ipsum dolor sit amet consectetur adipisicing elit. Expedita architecto, eius odit doloribus quo reprehenderit temporibus iusto vero amet commodi nobis adipisci voluptates, laudantium nam atque odio sequi sunt autem.

Bonuses, incentives, and country-specific perks

Lorem ipsum dolor sit amet consectetur adipisicing elit. Expedita architecto, eius odit doloribus quo reprehenderit temporibus iusto vero amet commodi nobis adipisci voluptates, laudantium nam atque odio sequi sunt autem.

Team events, cultural activities, and office amenities

Lorem ipsum dolor sit amet consectetur adipisicing elit. Expedita architecto, eius odit doloribus quo reprehenderit temporibus iusto vero amet commodi nobis adipisci voluptates, laudantium nam atque odio sequi sunt autem.

Office Culture & Global Collaboration

Lorem ipsum dolor sit amet consectetur adipisicing elit. Expedita architecto, eius odit doloribus quo

How teams collaborate across different countries

Lorem ipsum dolor sit amet consectetur adipisicing elit. Expedita architecto, eius odit doloribus quo reprehenderit temporibus iusto vero amet commodi nobis adipisci voluptates, laudantium nam atque odio sequi sunt autem.

Personalized office introductions to give candidates a sense of community

Lorem ipsum dolor sit amet consectetur adipisicing elit. Expedita architecto, eius odit doloribus quo reprehenderit temporibus iusto vero amet commodi nobis adipisci voluptates, laudantium nam atque odio sequi sunt autem.

Global Brand & Impact

Lorem ipsum dolor sit amet consectetur adipisicing elit. Expedita architecto, eius odit doloribus quo

Healthcare, parental leave, and retirement plans

Lorem ipsum dolor sit amet consectetur adipisicing elit. Expedita architecto, eius odit doloribus quo reprehenderit temporibus iusto vero amet commodi nobis adipisci voluptates, laudantium nam atque odio sequi sunt autem.

Bonuses, incentives, and country-specific perks

Lorem ipsum dolor sit amet consectetur adipisicing elit. Expedita architecto, eius odit doloribus quo reprehenderit temporibus iusto vero amet commodi nobis adipisci voluptates, laudantium nam atque odio sequi sunt autem.

Meet Our Senior Team

Our Culture

Curious
Curious.

A question unanswered is our favorite type of question. We relentlessly pursue answers to uncover hidden gems of knowledge. We help brands discover answers to the who, what, when, where, and why so they can make game-changing decisions.

Dependable
Dependable.

Trust between our agency and our brand partners is at the very core of everything we do. We are reliable and true to our word. If we make a promise, we will move mountains to deliver.

Agile
Agile.

We are adaptive and responsive to your changing research needs. We understand no research project is ever linear, consumer behaviors are constantly in flux, and your business needs often change. We are flexible to your changing needs.

Genuine
Genuine.

We communicate and connect on a genuine level. With a true appreciation and understanding of your wants and needs, we strive to form trustworthy and reliable relationships with our clients and the brands we help. We want you to be successful and reach your goals, and you will feel it with every interaction between our company and yours.

Futurists
Futurists.

We see patterns that help uncover future predictions in behaviors and results. We are always seeking to understand “what’s next” for you and your brand, and the best path forward to achieve your vision of success.

Life at Kadence: Team, Culture & Adventures

At Kadence, we’re more than just colleagues—we’re a community. Our culture is built on collaboration, inclusivity, and a shared passion for innovation. Whether it’s working on exciting projects, celebrating milestones, or embarking on team adventures, we create an environment where everyone feels valued and inspired.

Kadence India

Join Us at Kadence Singapore

If you’re looking for a career where your ideas matter and your work makes an impact, Kadence Singapore is the place for you. Explore our opportunities and take the next step in your career today.

Work With Us

Your Next Chapter Starts Here

Whether you’re looking for your first role or the next step in your career, Kadence is where curiosity meets opportunity. Join us and be part of a team that’s redefining research.

See all vacancies

Discover why the top global brands trust Kadence

Trusted by

Our Vietnam office

As a leading market research company in Vietnam, we partner with organisations looking to grow their business in the country.

From Hanoi to Ho Chi Minh city, we conduct market research across the length of Vietnam, helping brands to understand how to win in this complex market.

We can support brands on full service market research projects, helping them to understand Vietnamese consumers and develop products, services and comms to meet their needs. We’re also able to work with organisations as a fieldwork partner so they can reach the respondents they want to engage across Vietnam.

We are consistently recognised as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Meet Our Senior Team

Kengo

Kengo Kurokawa

Specialist sectors Technology Current location Vietnam

Kengo is passionate about helping brands navigate the Vietnamese market to position their products, services and communication strategies for success. Kengo has a wealth of experience in the market research industry but has also worked as a client side marketer at Sony and Uniqlo. By blending these experiences, he’s able to design research studies that empower teams to capitalise on the insights uncovered.

Ngan

Dam Mai Ngan

Specialist sectors Food & Beverage, FMCG, Technology Current location Vietnam

Ngan has worked across multiple business sectors, product categories and methodologies, drawing on her strategic analysis skills to develop actionable recommendations for clients.

Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Hanoi
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Download the guide now
Conducting Online Research in Asia 2
Blog

How Nintendo Conquered the UK Market and Changed Gaming Forever.

In 2005, Nintendo was teetering on irrelevance in the UK. Once a dominant force, the gaming giant had been eclipsed by Sony’s PlayStation and Microsoft’s Xbox, holding a mere 5% market share in a space increasingly dominated by high-powered consoles and competitive gaming. Gaming had become synonymous with young, tech-savvy male audiences – a niche […]

Blog

The Shifting Tides of Streaming Across the US, UK, and Southeast Asia.

Streaming is no longer an emerging trend – it has firmly established itself as the dominant mode of entertainment. Yet, how people stream content varies significantly by region and generation. While the US, UK, and Southeast Asia all favour on-demand viewing, regional and demographic nuances are shaping the next phase of the industry. In the […]

Blog

The Future of EVs in the UK.

Volvo’s recent announcement to revise its ambitious plan for an all-electric lineup by 2030 has raised eyebrows across the automotive industry.  Instead of committing to a fully electric fleet, the company instead aims to “electrify” 90% of its vehicles, incorporating a mix of fully electric, hybrid, and plug-in hybrid models. This pivot begs the question: […]

Blog

How the UK Junk Food Ad Ban Will Reshape the Food Industry.

Starting October 2025, the UK government will impose a watershed ban on junk food advertising before 9 pm, a move that will significantly alter how food and beverage brands market to consumers. The ban, covering both TV and paid online ads, targets high-fat, salt, and sugar (HFSS) products to address rising childhood obesity. According to […]

Discover why the top global brands trust Kadence

Trusted by

Our Vietnam office

As a leading market research company in Vietnam, we partner with organisations looking to grow their business in the country.

From Hanoi to Ho Chi Minh city, we conduct market research across the length of Vietnam, helping brands to understand how to win in this complex market.

We can support brands on full service market research projects, helping them to understand Vietnamese consumers and develop products, services and comms to meet their needs. We’re also able to work with organisations as a fieldwork partner so they can reach the respondents they want to engage across Vietnam.

We are consistently recognised as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Meet Our Senior Team

Kengo

Kengo Kurokawa

Specialist sectors Technology Current location Vietnam

Kengo is passionate about helping brands navigate the Vietnamese market to position their products, services and communication strategies for success. Kengo has a wealth of experience in the market research industry but has also worked as a client side marketer at Sony and Uniqlo. By blending these experiences, he’s able to design research studies that empower teams to capitalise on the insights uncovered.

Ngan

Dam Mai Ngan

Specialist sectors Food & Beverage, FMCG, Technology Current location Vietnam

Ngan has worked across multiple business sectors, product categories and methodologies, drawing on her strategic analysis skills to develop actionable recommendations for clients.

Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Hanoi
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Download the guide now
Conducting Online Research in Asia 2
Blog

How Nintendo Conquered the UK Market and Changed Gaming Forever.

In 2005, Nintendo was teetering on irrelevance in the UK. Once a dominant force, the gaming giant had been eclipsed by Sony’s PlayStation and Microsoft’s Xbox, holding a mere 5% market share in a space increasingly dominated by high-powered consoles and competitive gaming. Gaming had become synonymous with young, tech-savvy male audiences – a niche […]

Blog

The Shifting Tides of Streaming Across the US, UK, and Southeast Asia.

Streaming is no longer an emerging trend – it has firmly established itself as the dominant mode of entertainment. Yet, how people stream content varies significantly by region and generation. While the US, UK, and Southeast Asia all favour on-demand viewing, regional and demographic nuances are shaping the next phase of the industry. In the […]

Blog

The Future of EVs in the UK.

Volvo’s recent announcement to revise its ambitious plan for an all-electric lineup by 2030 has raised eyebrows across the automotive industry.  Instead of committing to a fully electric fleet, the company instead aims to “electrify” 90% of its vehicles, incorporating a mix of fully electric, hybrid, and plug-in hybrid models. This pivot begs the question: […]

Blog

How the UK Junk Food Ad Ban Will Reshape the Food Industry.

Starting October 2025, the UK government will impose a watershed ban on junk food advertising before 9 pm, a move that will significantly alter how food and beverage brands market to consumers. The ban, covering both TV and paid online ads, targets high-fat, salt, and sugar (HFSS) products to address rising childhood obesity. According to […]

Discover why the top global brands trust Kadence

Trusted by

Our Vietnam office

As a leading market research company in Vietnam, we partner with organisations looking to grow their business in the country.

From Hanoi to Ho Chi Minh city, we conduct market research across the length of Vietnam, helping brands to understand how to win in this complex market.

We can support brands on full service market research projects, helping them to understand Vietnamese consumers and develop products, services and comms to meet their needs. We’re also able to work with organisations as a fieldwork partner so they can reach the respondents they want to engage across Vietnam.

We are consistently recognised as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Meet Our Senior Team

Kengo

Kengo Kurokawa

Specialist sectors Technology Current location Vietnam

Kengo is passionate about helping brands navigate the Vietnamese market to position their products, services and communication strategies for success. Kengo has a wealth of experience in the market research industry but has also worked as a client side marketer at Sony and Uniqlo. By blending these experiences, he’s able to design research studies that empower teams to capitalise on the insights uncovered.

Ngan

Dam Mai Ngan

Specialist sectors Food & Beverage, FMCG, Technology Current location Vietnam

Ngan has worked across multiple business sectors, product categories and methodologies, drawing on her strategic analysis skills to develop actionable recommendations for clients.

Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Hanoi
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Download the guide now
Conducting Online Research in Asia 2
Blog

How Nintendo Conquered the UK Market and Changed Gaming Forever.

In 2005, Nintendo was teetering on irrelevance in the UK. Once a dominant force, the gaming giant had been eclipsed by Sony’s PlayStation and Microsoft’s Xbox, holding a mere 5% market share in a space increasingly dominated by high-powered consoles and competitive gaming. Gaming had become synonymous with young, tech-savvy male audiences – a niche […]

Blog

The Shifting Tides of Streaming Across the US, UK, and Southeast Asia.

Streaming is no longer an emerging trend – it has firmly established itself as the dominant mode of entertainment. Yet, how people stream content varies significantly by region and generation. While the US, UK, and Southeast Asia all favour on-demand viewing, regional and demographic nuances are shaping the next phase of the industry. In the […]

Blog

The Future of EVs in the UK.

Volvo’s recent announcement to revise its ambitious plan for an all-electric lineup by 2030 has raised eyebrows across the automotive industry.  Instead of committing to a fully electric fleet, the company instead aims to “electrify” 90% of its vehicles, incorporating a mix of fully electric, hybrid, and plug-in hybrid models. This pivot begs the question: […]

Blog

How the UK Junk Food Ad Ban Will Reshape the Food Industry.

Starting October 2025, the UK government will impose a watershed ban on junk food advertising before 9 pm, a move that will significantly alter how food and beverage brands market to consumers. The ban, covering both TV and paid online ads, targets high-fat, salt, and sugar (HFSS) products to address rising childhood obesity. According to […]

Discover why the top global brands trust Kadence

Trusted by

Our Vietnam office

As a leading market research company in Vietnam, we partner with organisations looking to grow their business in the country.

From Hanoi to Ho Chi Minh city, we conduct market research across the length of Vietnam, helping brands to understand how to win in this complex market.

We can support brands on full service market research projects, helping them to understand Vietnamese consumers and develop products, services and comms to meet their needs. We’re also able to work with organisations as a fieldwork partner so they can reach the respondents they want to engage across Vietnam.

We are consistently recognised as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019
Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Hanoi
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Download the guide now
Conducting Online Research in Asia 2
Blog

How Nintendo Conquered the UK Market and Changed Gaming Forever.

In 2005, Nintendo was teetering on irrelevance in the UK. Once a dominant force, the gaming giant had been eclipsed by Sony’s PlayStation and Microsoft’s Xbox, holding a mere 5% market share in a space increasingly dominated by high-powered consoles and competitive gaming. Gaming had become synonymous with young, tech-savvy male audiences – a niche […]

Blog

The Shifting Tides of Streaming Across the US, UK, and Southeast Asia.

Streaming is no longer an emerging trend – it has firmly established itself as the dominant mode of entertainment. Yet, how people stream content varies significantly by region and generation. While the US, UK, and Southeast Asia all favour on-demand viewing, regional and demographic nuances are shaping the next phase of the industry. In the […]

Blog

The Future of EVs in the UK.

Volvo’s recent announcement to revise its ambitious plan for an all-electric lineup by 2030 has raised eyebrows across the automotive industry.  Instead of committing to a fully electric fleet, the company instead aims to “electrify” 90% of its vehicles, incorporating a mix of fully electric, hybrid, and plug-in hybrid models. This pivot begs the question: […]

Blog

How the UK Junk Food Ad Ban Will Reshape the Food Industry.

Starting October 2025, the UK government will impose a watershed ban on junk food advertising before 9 pm, a move that will significantly alter how food and beverage brands market to consumers. The ban, covering both TV and paid online ads, targets high-fat, salt, and sugar (HFSS) products to address rising childhood obesity. According to […]

Discover why the top global brands trust Kadence

Trusted by

Our Vietnam office

As a leading market research company in Vietnam, we partner with organisations looking to grow their business in the country.

From Hanoi to Ho Chi Minh city, we conduct market research across the length of Vietnam, helping brands to understand how to win in this complex market.

We can support brands on full service market research projects, helping them to understand Vietnamese consumers and develop products, services and comms to meet their needs. We’re also able to work with organisations as a fieldwork partner so they can reach the respondents they want to engage across Vietnam.

We are consistently recognised as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Meet Our Senior Team

Kengo

Kengo Kurokawa

Specialist sectors Technology Current location Vietnam

Kengo is passionate about helping brands navigate the Vietnamese market to position their products, services and communication strategies for success. Kengo has a wealth of experience in the market research industry but has also worked as a client side marketer at Sony and Uniqlo. By blending these experiences, he’s able to design research studies that empower teams to capitalise on the insights uncovered.

Ngan

Dam Mai Ngan

Specialist sectors Food & Beverage, FMCG, Technology Current location Vietnam

Ngan has worked across multiple business sectors, product categories and methodologies, drawing on her strategic analysis skills to develop actionable recommendations for clients.

Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Hanoi
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Download the guide now
Conducting Online Research in Asia 2
Blog

How Nintendo Conquered the UK Market and Changed Gaming Forever.

In 2005, Nintendo was teetering on irrelevance in the UK. Once a dominant force, the gaming giant had been eclipsed by Sony’s PlayStation and Microsoft’s Xbox, holding a mere 5% market share in a space increasingly dominated by high-powered consoles and competitive gaming. Gaming had become synonymous with young, tech-savvy male audiences – a niche […]

Blog

The Shifting Tides of Streaming Across the US, UK, and Southeast Asia.

Streaming is no longer an emerging trend – it has firmly established itself as the dominant mode of entertainment. Yet, how people stream content varies significantly by region and generation. While the US, UK, and Southeast Asia all favour on-demand viewing, regional and demographic nuances are shaping the next phase of the industry. In the […]

Blog

The Future of EVs in the UK.

Volvo’s recent announcement to revise its ambitious plan for an all-electric lineup by 2030 has raised eyebrows across the automotive industry.  Instead of committing to a fully electric fleet, the company instead aims to “electrify” 90% of its vehicles, incorporating a mix of fully electric, hybrid, and plug-in hybrid models. This pivot begs the question: […]

Blog

How the UK Junk Food Ad Ban Will Reshape the Food Industry.

Starting October 2025, the UK government will impose a watershed ban on junk food advertising before 9 pm, a move that will significantly alter how food and beverage brands market to consumers. The ban, covering both TV and paid online ads, targets high-fat, salt, and sugar (HFSS) products to address rising childhood obesity. According to […]

Discover why the top global brands trust Kadence

Trusted by

Our Vietnam office

As a leading market research company in Vietnam, we partner with organisations looking to grow their business in the country.

From Hanoi to Ho Chi Minh city, we conduct market research across the length of Vietnam, helping brands to understand how to win in this complex market.

We can support brands on full service market research projects, helping them to understand Vietnamese consumers and develop products, services and comms to meet their needs. We’re also able to work with organisations as a fieldwork partner so they can reach the respondents they want to engage across Vietnam.

We are consistently recognised as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Meet Our Senior Team

Kengo

Kengo Kurokawa

Specialist sectors Technology Current location Vietnam

Kengo is passionate about helping brands navigate the Vietnamese market to position their products, services and communication strategies for success. Kengo has a wealth of experience in the market research industry but has also worked as a client side marketer at Sony and Uniqlo. By blending these experiences, he’s able to design research studies that empower teams to capitalise on the insights uncovered.

Ngan

Dam Mai Ngan

Specialist sectors Food & Beverage, FMCG, Technology Current location Vietnam

Ngan has worked across multiple business sectors, product categories and methodologies, drawing on her strategic analysis skills to develop actionable recommendations for clients.

Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Hanoi
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Download the guide now
Conducting Online Research in Asia 2
Blog

How Rising Food Prices Are Changing Buying Habits in Japan.

Food prices in Japan have surged since 2022, shifting consumer habits in ways that brands cannot afford to ignore. A nationwide study by our sister company, CMG Inc., reveals the extent of this shift, showing how inflation influences where, what, and how often people buy groceries. Japanese consumers have long prioritised quality and brand loyalty, […]

Blog

How Rising Food Prices Are Changing Buying Habits in Japan.

Food prices in Japan have surged since 2022, shifting consumer habits in ways that brands cannot afford to ignore. A nationwide study by our sister company, CMG Inc., reveals the extent of this shift, showing how inflation influences where, what, and how often people buy groceries. Japanese consumers have long prioritised quality and brand loyalty, […]

Blog

Japan’s Second-Hand Market Redefines Retail and Sustainability.

The second-hand goods market in Japan has seen extraordinary growth over the past decade, more than doubling in value since 2010. This surge reflects a shift in consumer behaviour toward more sustainable and economic choices, driven by the rising popularity of second-hand goods platforms and a cultural focus on quality and reuse. Our sister company, Cross Marketing […]

pet ownership insights japan
Blog

What Japan’s Pet Owners Want—and How Brands Can Deliver.

Japanese pet owners treat their furry companions like family, fueling a booming market for premium accessories, emergency vet services, and more. A new 2024 study by our sister company, Cross Marketing Inc., sheds light on the key trends shaping this sector—and how brands in the pet sector can seize this opportunity. Survey Highlights —Key Findings […]

Discover why the top global brands trust Kadence

Trusted by

Our Vietnam office

As a leading market research company in Vietnam, we partner with organisations looking to grow their business in the country.

From Hanoi to Ho Chi Minh city, we conduct market research across the length of Vietnam, helping brands to understand how to win in this complex market.

We can support brands on full service market research projects, helping them to understand Vietnamese consumers and develop products, services and comms to meet their needs. We’re also able to work with organisations as a fieldwork partner so they can reach the respondents they want to engage across Vietnam.

We are consistently recognised as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Meet Our Senior Team

Kengo

Kengo Kurokawa

Specialist sectors Technology Current location Vietnam

Kengo is passionate about helping brands navigate the Vietnamese market to position their products, services and communication strategies for success. Kengo has a wealth of experience in the market research industry but has also worked as a client side marketer at Sony and Uniqlo. By blending these experiences, he’s able to design research studies that empower teams to capitalise on the insights uncovered.

Ngan

Dam Mai Ngan

Specialist sectors Food & Beverage, FMCG, Technology Current location Vietnam

Ngan has worked across multiple business sectors, product categories and methodologies, drawing on her strategic analysis skills to develop actionable recommendations for clients.

Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies
Hanoi
Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Download the guide now
Conducting Online Research in Asia 2
Blog

How Nintendo Conquered the UK Market and Changed Gaming Forever.

In 2005, Nintendo was teetering on irrelevance in the UK. Once a dominant force, the gaming giant had been eclipsed by Sony’s PlayStation and Microsoft’s Xbox, holding a mere 5% market share in a space increasingly dominated by high-powered consoles and competitive gaming. Gaming had become synonymous with young, tech-savvy male audiences – a niche […]

Blog

The Shifting Tides of Streaming Across the US, UK, and Southeast Asia.

Streaming is no longer an emerging trend – it has firmly established itself as the dominant mode of entertainment. Yet, how people stream content varies significantly by region and generation. While the US, UK, and Southeast Asia all favour on-demand viewing, regional and demographic nuances are shaping the next phase of the industry. In the […]

Blog

The Future of EVs in the UK.

Volvo’s recent announcement to revise its ambitious plan for an all-electric lineup by 2030 has raised eyebrows across the automotive industry.  Instead of committing to a fully electric fleet, the company instead aims to “electrify” 90% of its vehicles, incorporating a mix of fully electric, hybrid, and plug-in hybrid models. This pivot begs the question: […]

Blog

How the UK Junk Food Ad Ban Will Reshape the Food Industry.

Starting October 2025, the UK government will impose a watershed ban on junk food advertising before 9 pm, a move that will significantly alter how food and beverage brands market to consumers. The ban, covering both TV and paid online ads, targets high-fat, salt, and sugar (HFSS) products to address rising childhood obesity. According to […]