From London to Edinburgh, Manchester to Cardiff, we are the go-to partner for market research in the UK
At Kadence we conduct market research for UK brands in all different sectors so they can set themselves apart from their competition.
From full-service research and fieldwork projects to granular communication strategies, we help our clients in the United Kingdom get to the bottom of what their customers want and need. No matter what market.
With over 30 years experience working closely with businesses in the B2B space, Kadence is amongst the top market research firms in the UK. From our United Kingdom headquarters in London, we help clients gain a clear understanding of how they can accelerate growth in their target markets — be that in the region or overseas.
Down the years we’ve helped some of the world’s biggest global brands tap into their audiences to deliver successful marketing campaigns, product launches and communication strategies. For example we helped Mitsubishi get more of an insight into how its vehicles were being used in the UK and we worked with Unilever Food Solutions to launch a range of multi-market products.
As one of Kadence International’s global offices, our UK team reflects our international outlook and can speak 15 different languages. So whatever market research challenges you’re facing, we’ll be able to design the best approach to help you hit your goals.
Innovation of the Year
Finalist
— The AURAs, 2021
Market Research Agency of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Consultant of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Consultant of the Year
Winner
— Agency of the Year Awards, 2020
Market Research Agency of the Year
Finalist
— Agency of the Year Awards, 2020
Market Research Supplier of the Year
Winner
— Marketing Research & Insight Excellence Awards – 2019
Market Research Agency of the Year
Winner
— Agency of the Year Awards, 2019
Global Agency of the Year
Highly Commended
— Market Research Society Awards, 2019
Best Data Collection (face-to-face)
Finalist
— Market Research Society's Operations Awards – 2019
Best Data Collection (telephone)
Finalist
— Market Research Society's Operations Awards, 2019
Best Training and Development
Highly Commended
— Market Research Society's Operations Awards, 2019
We work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth.
We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.
We partner with brands to develop winning products, from concept development right through to pricing research.
We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.
We’re a trusted fieldwork partner to top-tier organisations, providing them with the data they need to drive decision-making.
Our work doesn’t stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.
We offer both qualitative and quantitative methodologies. This includes everything from focus groups, in depth interviews and quantitative surveys, to cutting-edge methodologies such as passive tracking and neuroscience.
Thanks to our global footprint, virtually anywhere in the world! From our central hub in London, we cover the entire United Kingdom. And for brands looking to conduct multi-market projects or grow their presence overseas, we collaborate with our offices in Europe, Asia and the US to meet your goals.
Unlike other market research agencies, we take a customised and flexible approach to answering your business questions. Whether we’re working on project design or delivering actionable insights, our team will provide customised solutions that are tailored to your exact needs — there’s no off the shelf solutions with us! We deliver findings in an extremely visual way to ensure stakeholders are engaged and ready to act on the insights gathered.
A mixed methodology approach helped Wall Street Journal understand how to position the brand for success in a rapidly changing world.
Kadence partnered with American Student Assistance (ASA) to create a research program to inform the development of their exploration tool, Futurescape.
We took part in a first of its kind pilot to test the technology and assess what it could bring to market research.
Cindi is a seasoned market research professional with extensive experience in multiple market research disciplines. She has worked with clients from all over the globe in multiple sectors, including Food and Beverage, CPG, manufacturing, technology, and finance.
| Rupert is passionate about helping brands innovate. He’s a frequent conference speaker on the subject of innovation in market research, regularly sharing new techniques and technologies that are enabling brands to access previously untapped insights. |
Bianca helps businesses understand how to get the most out of qualitative research, working across our offices globally to design approaches that get to the heart of what’s driving behaviour. Bianca is a frequent conference speaker on all things qual – both in the US and the UK.
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
As a leading market research company in Vietnam, we partner with organisations looking to grow their business in the country.
From Hanoi to Ho Chi Minh city, we conduct market research across the length of Vietnam, helping brands to understand how to win in this complex market.
We can support brands on full service market research projects, helping them to understand Vietnamese consumers and develop products, services and comms to meet their needs. We’re also able to work with organisations as a fieldwork partner so they can reach the respondents they want to engage across Vietnam.
Innovation of the Year
Finalist
— The AURAs, 2021
Market Research Agency of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Consultant of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Consultant of the Year
Winner
— Agency of the Year Awards, 2020
Market Research Agency of the Year
Finalist
— Agency of the Year Awards, 2020
Market Research Agency of the Year
Winner
— Agency of the Year Awards, 2019
Market Research Supplier of the Year
Winner
— Marketing Research & Insight Excellence Awards – 2019
Global Agency of the Year
Highly Commended
— Market Research Society Awards, 2019
Best Data Collection (face-to-face)
Finalist
— Market Research Society's Operations Awards – 2019
Best Data Collection (telephone)
Finalist
— Market Research Society's Operations Awards, 2019
Best Training and Development
Highly Commended
— Market Research Society's Operations Awards, 2019
Kengo is passionate about helping brands navigate the Vietnamese market to position their products, services and communication strategies for success. Kengo has a wealth of experience in the market research industry but has also worked as a client side marketer at Sony and Uniqlo. By blending these experiences, he’s able to design research studies that empower teams to capitalise on the insights uncovered.
Ngan has worked across multiple business sectors, product categories and methodologies, drawing on her strategic analysis skills to develop actionable recommendations for clients.
We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.
See all vacanciesWe work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth.
We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.
We partner with brands to develop winning products, from concept development right through to pricing research.
We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.
We’re a trusted fieldwork partner to top-tier organisations, providing them with the data they need to drive decision-making.
Our work doesn’t stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.
Kadence International – Vietnam
6F 506 Nguyen Dinh Chieu Street Ward 4
District 3
Ho Chi Minh City
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.
Download the guide nowIn Vietnam, face-to-face is the dominant form of market research. This is surprising given that almost everyone in Vietnam – from those in their teens to those in their forties – owns a smartphone, and this is the case regardless of where they live. Vietnamese consumers spend hours of their time online – on Facebook, […]
We are thrilled to have been recognised as Market Research Supplier of the Year (<$10m) at the Quirk’s Marketing Research and Insight Excellence Awards in the US. Kadence was also awarded the Outstanding Young Researcher (supplier) trophy, in recognition of the achievements of our very own Carolina Starkhammar. The Marketing Research and Insight Excellence Awards […]
As a leading market research company in Vietnam, we partner with organisations looking to grow their business in the country.
From Hanoi to Ho Chi Minh city, we conduct market research across the length of Vietnam, helping brands to understand how to win in this complex market.
We can support brands on full service market research projects, helping them to understand Vietnamese consumers and develop products, services and comms to meet their needs. We’re also able to work with organisations as a fieldwork partner so they can reach the respondents they want to engage across Vietnam.
Innovation of the Year
Finalist
— The AURAs, 2021
Market Research Agency of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Consultant of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Consultant of the Year
Winner
— Agency of the Year Awards, 2020
Market Research Agency of the Year
Finalist
— Agency of the Year Awards, 2020
Market Research Agency of the Year
Winner
— Agency of the Year Awards, 2019
Market Research Supplier of the Year
Winner
— Marketing Research & Insight Excellence Awards – 2019
Global Agency of the Year
Highly Commended
— Market Research Society Awards, 2019
Best Data Collection (face-to-face)
Finalist
— Market Research Society's Operations Awards – 2019
Best Data Collection (telephone)
Finalist
— Market Research Society's Operations Awards, 2019
Best Training and Development
Highly Commended
— Market Research Society's Operations Awards, 2019
Kengo is passionate about helping brands navigate the Vietnamese market to position their products, services and communication strategies for success. Kengo has a wealth of experience in the market research industry but has also worked as a client side marketer at Sony and Uniqlo. By blending these experiences, he’s able to design research studies that empower teams to capitalise on the insights uncovered.
Ngan has worked across multiple business sectors, product categories and methodologies, drawing on her strategic analysis skills to develop actionable recommendations for clients.
We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.
See all vacanciesWe work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth.
We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.
We partner with brands to develop winning products, from concept development right through to pricing research.
We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.
We’re a trusted fieldwork partner to top-tier organisations, providing them with the data they need to drive decision-making.
Our work doesn’t stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.
Kadence International – Vietnam
6F 506 Nguyen Dinh Chieu Street Ward 4
District 3
Ho Chi Minh City
Kadence International – San Francisco
Salesforce Tower
415 Mission Street
37th Floor
San Francisco, CA 94105
tel: (650) 350 – 2966
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.
Download the guide nowIn Vietnam, face-to-face is the dominant form of market research. This is surprising given that almost everyone in Vietnam – from those in their teens to those in their forties – owns a smartphone, and this is the case regardless of where they live. Vietnamese consumers spend hours of their time online – on Facebook, […]
We are thrilled to have been recognised as Market Research Supplier of the Year (<$10m) at the Quirk’s Marketing Research and Insight Excellence Awards in the US. Kadence was also awarded the Outstanding Young Researcher (supplier) trophy, in recognition of the achievements of our very own Carolina Starkhammar. The Marketing Research and Insight Excellence Awards […]
As a leading market research company in Vietnam, we partner with organisations looking to grow their business in the country.
From Hanoi to Ho Chi Minh city, we conduct market research across the length of Vietnam, helping brands to understand how to win in this complex market.
We can support brands on full service market research projects, helping them to understand Vietnamese consumers and develop products, services and comms to meet their needs. We’re also able to work with organisations as a fieldwork partner so they can reach the respondents they want to engage across Vietnam.
Innovation of the Year
Finalist
— The AURAs, 2021
Market Research Agency of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Consultant of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Consultant of the Year
Winner
— Agency of the Year Awards, 2020
Market Research Agency of the Year
Finalist
— Agency of the Year Awards, 2020
Market Research Agency of the Year
Winner
— Agency of the Year Awards, 2019
Market Research Supplier of the Year
Winner
— Marketing Research & Insight Excellence Awards – 2019
Global Agency of the Year
Highly Commended
— Market Research Society Awards, 2019
Best Data Collection (face-to-face)
Finalist
— Market Research Society's Operations Awards – 2019
Best Data Collection (telephone)
Finalist
— Market Research Society's Operations Awards, 2019
Best Training and Development
Highly Commended
— Market Research Society's Operations Awards, 2019
Kengo is passionate about helping brands navigate the Vietnamese market to position their products, services and communication strategies for success. Kengo has a wealth of experience in the market research industry but has also worked as a client side marketer at Sony and Uniqlo. By blending these experiences, he’s able to design research studies that empower teams to capitalise on the insights uncovered.
Ngan has worked across multiple business sectors, product categories and methodologies, drawing on her strategic analysis skills to develop actionable recommendations for clients.
We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.
See all vacanciesWe work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth.
We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.
We partner with brands to develop winning products, from concept development right through to pricing research.
We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.
We’re a trusted fieldwork partner to top-tier organisations, providing them with the data they need to drive decision-making.
Our work doesn’t stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.
Kadence International – Vietnam
6F 506 Nguyen Dinh Chieu Street Ward 4
District 3
Ho Chi Minh City
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.
Download the guide nowIn Vietnam, face-to-face is the dominant form of market research. This is surprising given that almost everyone in Vietnam – from those in their teens to those in their forties – owns a smartphone, and this is the case regardless of where they live. Vietnamese consumers spend hours of their time online – on Facebook, […]
We are thrilled to have been recognised as Market Research Supplier of the Year (<$10m) at the Quirk’s Marketing Research and Insight Excellence Awards in the US. Kadence was also awarded the Outstanding Young Researcher (supplier) trophy, in recognition of the achievements of our very own Carolina Starkhammar. The Marketing Research and Insight Excellence Awards […]
As a leading market research company in Vietnam, we partner with organisations looking to grow their business in the country.
From Hanoi to Ho Chi Minh city, we conduct market research across the length of Vietnam, helping brands to understand how to win in this complex market.
We can support brands on full service market research projects, helping them to understand Vietnamese consumers and develop products, services and comms to meet their needs. We’re also able to work with organisations as a fieldwork partner so they can reach the respondents they want to engage across Vietnam.
Innovation of the Year
Finalist
— The AURAs, 2021
Market Research Agency of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Consultant of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Consultant of the Year
Winner
— Agency of the Year Awards, 2020
Market Research Agency of the Year
Finalist
— Agency of the Year Awards, 2020
Market Research Agency of the Year
Winner
— Agency of the Year Awards, 2019
Market Research Supplier of the Year
Winner
— Marketing Research & Insight Excellence Awards – 2019
Global Agency of the Year
Highly Commended
— Market Research Society Awards, 2019
Best Data Collection (face-to-face)
Finalist
— Market Research Society's Operations Awards – 2019
Best Data Collection (telephone)
Finalist
— Market Research Society's Operations Awards, 2019
Best Training and Development
Highly Commended
— Market Research Society's Operations Awards, 2019
We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.
See all vacanciesWe work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth.
We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.
We partner with brands to develop winning products, from concept development right through to pricing research.
We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.
We’re a trusted fieldwork partner to top-tier organisations, providing them with the data they need to drive decision-making.
Our work doesn’t stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.
Kadence International – Vietnam
6F 506 Nguyen Dinh Chieu Street Ward 4
District 3
Ho Chi Minh City
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.
Download the guide nowIn Vietnam, face-to-face is the dominant form of market research. This is surprising given that almost everyone in Vietnam – from those in their teens to those in their forties – owns a smartphone, and this is the case regardless of where they live. Vietnamese consumers spend hours of their time online – on Facebook, […]
We are thrilled to have been recognised as Market Research Supplier of the Year (<$10m) at the Quirk’s Marketing Research and Insight Excellence Awards in the US. Kadence was also awarded the Outstanding Young Researcher (supplier) trophy, in recognition of the achievements of our very own Carolina Starkhammar. The Marketing Research and Insight Excellence Awards […]
As a leading market research company in Vietnam, we partner with organisations looking to grow their business in the country.
From Hanoi to Ho Chi Minh city, we conduct market research across the length of Vietnam, helping brands to understand how to win in this complex market.
We can support brands on full service market research projects, helping them to understand Vietnamese consumers and develop products, services and comms to meet their needs. We’re also able to work with organisations as a fieldwork partner so they can reach the respondents they want to engage across Vietnam.
Innovation of the Year
Finalist
— The AURAs, 2021
Market Research Agency of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Consultant of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Consultant of the Year
Winner
— Agency of the Year Awards, 2020
Market Research Agency of the Year
Finalist
— Agency of the Year Awards, 2020
Market Research Agency of the Year
Winner
— Agency of the Year Awards, 2019
Market Research Supplier of the Year
Winner
— Marketing Research & Insight Excellence Awards – 2019
Global Agency of the Year
Highly Commended
— Market Research Society Awards, 2019
Best Data Collection (face-to-face)
Finalist
— Market Research Society's Operations Awards – 2019
Best Data Collection (telephone)
Finalist
— Market Research Society's Operations Awards, 2019
Best Training and Development
Highly Commended
— Market Research Society's Operations Awards, 2019
Kengo is passionate about helping brands navigate the Vietnamese market to position their products, services and communication strategies for success. Kengo has a wealth of experience in the market research industry but has also worked as a client side marketer at Sony and Uniqlo. By blending these experiences, he’s able to design research studies that empower teams to capitalise on the insights uncovered.
Ngan has worked across multiple business sectors, product categories and methodologies, drawing on her strategic analysis skills to develop actionable recommendations for clients.
We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.
See all vacanciesWe work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth.
We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.
We partner with brands to develop winning products, from concept development right through to pricing research.
We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.
We’re a trusted fieldwork partner to top-tier organisations, providing them with the data they need to drive decision-making.
Our work doesn’t stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.
Kadence International – Vietnam
6F 506 Nguyen Dinh Chieu Street Ward 4
District 3
Ho Chi Minh City
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.
Download the guide nowIn Vietnam, face-to-face is the dominant form of market research. This is surprising given that almost everyone in Vietnam – from those in their teens to those in their forties – owns a smartphone, and this is the case regardless of where they live. Vietnamese consumers spend hours of their time online – on Facebook, […]
We are thrilled to have been recognised as Market Research Supplier of the Year (<$10m) at the Quirk’s Marketing Research and Insight Excellence Awards in the US. Kadence was also awarded the Outstanding Young Researcher (supplier) trophy, in recognition of the achievements of our very own Carolina Starkhammar. The Marketing Research and Insight Excellence Awards […]
As a leading market research company in Vietnam, we partner with organisations looking to grow their business in the country.
From Hanoi to Ho Chi Minh city, we conduct market research across the length of Vietnam, helping brands to understand how to win in this complex market.
We can support brands on full service market research projects, helping them to understand Vietnamese consumers and develop products, services and comms to meet their needs. We’re also able to work with organisations as a fieldwork partner so they can reach the respondents they want to engage across Vietnam.
Innovation of the Year
Finalist
— The AURAs, 2021
Market Research Agency of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Consultant of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Consultant of the Year
Winner
— Agency of the Year Awards, 2020
Market Research Agency of the Year
Finalist
— Agency of the Year Awards, 2020
Market Research Agency of the Year
Winner
— Agency of the Year Awards, 2019
Market Research Supplier of the Year
Winner
— Marketing Research & Insight Excellence Awards – 2019
Global Agency of the Year
Highly Commended
— Market Research Society Awards, 2019
Best Data Collection (face-to-face)
Finalist
— Market Research Society's Operations Awards – 2019
Best Data Collection (telephone)
Finalist
— Market Research Society's Operations Awards, 2019
Best Training and Development
Highly Commended
— Market Research Society's Operations Awards, 2019
Kengo is passionate about helping brands navigate the Vietnamese market to position their products, services and communication strategies for success. Kengo has a wealth of experience in the market research industry but has also worked as a client side marketer at Sony and Uniqlo. By blending these experiences, he’s able to design research studies that empower teams to capitalise on the insights uncovered.
Ngan has worked across multiple business sectors, product categories and methodologies, drawing on her strategic analysis skills to develop actionable recommendations for clients.
We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.
See all vacanciesWe work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth.
We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.
We partner with brands to develop winning products, from concept development right through to pricing research.
We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.
We’re a trusted fieldwork partner to top-tier organisations, providing them with the data they need to drive decision-making.
Our work doesn’t stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.
Kadence International – Vietnam
6F 506 Nguyen Dinh Chieu Street Ward 4
District 3
Ho Chi Minh City
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.
Download the guide nowIn Vietnam, face-to-face is the dominant form of market research. This is surprising given that almost everyone in Vietnam – from those in their teens to those in their forties – owns a smartphone, and this is the case regardless of where they live. Vietnamese consumers spend hours of their time online – on Facebook, […]
We are thrilled to have been recognised as Market Research Supplier of the Year (<$10m) at the Quirk’s Marketing Research and Insight Excellence Awards in the US. Kadence was also awarded the Outstanding Young Researcher (supplier) trophy, in recognition of the achievements of our very own Carolina Starkhammar. The Marketing Research and Insight Excellence Awards […]
As a leading market research company in Vietnam, we partner with organisations looking to grow their business in the country.
From Hanoi to Ho Chi Minh city, we conduct market research across the length of Vietnam, helping brands to understand how to win in this complex market.
We can support brands on full service market research projects, helping them to understand Vietnamese consumers and develop products, services and comms to meet their needs. We’re also able to work with organisations as a fieldwork partner so they can reach the respondents they want to engage across Vietnam.
Innovation of the Year
Finalist
— The AURAs, 2021
Market Research Agency of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Consultant of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Consultant of the Year
Winner
— Agency of the Year Awards, 2020
Market Research Agency of the Year
Finalist
— Agency of the Year Awards, 2020
Market Research Agency of the Year
Winner
— Agency of the Year Awards, 2019
Market Research Supplier of the Year
Winner
— Marketing Research & Insight Excellence Awards – 2019
Global Agency of the Year
Highly Commended
— Market Research Society Awards, 2019
Best Data Collection (face-to-face)
Finalist
— Market Research Society's Operations Awards – 2019
Best Data Collection (telephone)
Finalist
— Market Research Society's Operations Awards, 2019
Best Training and Development
Highly Commended
— Market Research Society's Operations Awards, 2019
Kengo is passionate about helping brands navigate the Vietnamese market to position their products, services and communication strategies for success. Kengo has a wealth of experience in the market research industry but has also worked as a client side marketer at Sony and Uniqlo. By blending these experiences, he’s able to design research studies that empower teams to capitalise on the insights uncovered.
Ngan has worked across multiple business sectors, product categories and methodologies, drawing on her strategic analysis skills to develop actionable recommendations for clients.
We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.
See all vacanciesWe work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth.
We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.
We partner with brands to develop winning products, from concept development right through to pricing research.
We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.
We’re a trusted fieldwork partner to top-tier organisations, providing them with the data they need to drive decision-making.
Our work doesn’t stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.
Kadence International – Vietnam
6F 506 Nguyen Dinh Chieu Street Ward 4
District 3
Ho Chi Minh City
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.
Download the guide nowIn Vietnam, face-to-face is the dominant form of market research. This is surprising given that almost everyone in Vietnam – from those in their teens to those in their forties – owns a smartphone, and this is the case regardless of where they live. Vietnamese consumers spend hours of their time online – on Facebook, […]
We are thrilled to have been recognised as Market Research Supplier of the Year (<$10m) at the Quirk’s Marketing Research and Insight Excellence Awards in the US. Kadence was also awarded the Outstanding Young Researcher (supplier) trophy, in recognition of the achievements of our very own Carolina Starkhammar. The Marketing Research and Insight Excellence Awards […]
As a leading market research company in Vietnam, we partner with organisations looking to grow their business in the country.
From Hanoi to Ho Chi Minh city, we conduct market research across the length of Vietnam, helping brands to understand how to win in this complex market.
We can support brands on full service market research projects, helping them to understand Vietnamese consumers and develop products, services and comms to meet their needs. We’re also able to work with organisations as a fieldwork partner so they can reach the respondents they want to engage across Vietnam.
Innovation of the Year
Finalist
— The AURAs, 2021
Market Research Agency of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Consultant of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Consultant of the Year
Winner
— Agency of the Year Awards, 2020
Market Research Agency of the Year
Finalist
— Agency of the Year Awards, 2020
Market Research Agency of the Year
Winner
— Agency of the Year Awards, 2019
Market Research Supplier of the Year
Winner
— Marketing Research & Insight Excellence Awards – 2019
Global Agency of the Year
Highly Commended
— Market Research Society Awards, 2019
Best Data Collection (face-to-face)
Finalist
— Market Research Society's Operations Awards – 2019
Best Data Collection (telephone)
Finalist
— Market Research Society's Operations Awards, 2019
Best Training and Development
Highly Commended
— Market Research Society's Operations Awards, 2019
Kengo is passionate about helping brands navigate the Vietnamese market to position their products, services and communication strategies for success. Kengo has a wealth of experience in the market research industry but has also worked as a client side marketer at Sony and Uniqlo. By blending these experiences, he’s able to design research studies that empower teams to capitalise on the insights uncovered.
Ngan has worked across multiple business sectors, product categories and methodologies, drawing on her strategic analysis skills to develop actionable recommendations for clients.
We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.
See all vacanciesWe work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth.
We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.
We partner with brands to develop winning products, from concept development right through to pricing research.
We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.
We’re a trusted fieldwork partner to top-tier organisations, providing them with the data they need to drive decision-making.
Our work doesn’t stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.
Kadence International – Vietnam
6F 506 Nguyen Dinh Chieu Street Ward 4
District 3
Ho Chi Minh City
Kadence International – Mumbai
Office No: 404, 4th Floor, B-Wing, Cello Triumph,
Opp-Laghu Udyog, IB Patel Road,
Goregaon East,
Mumbai – 400063
Kadence International – Bangalore
Kadence International Pvt Ltd
Gem Plaza
T-6, 3rd Floor,
Infentry Road, Bangalore-560001
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.
Download the guide nowIn Vietnam, face-to-face is the dominant form of market research. This is surprising given that almost everyone in Vietnam – from those in their teens to those in their forties – owns a smartphone, and this is the case regardless of where they live. Vietnamese consumers spend hours of their time online – on Facebook, […]
We are thrilled to have been recognised as Market Research Supplier of the Year (<$10m) at the Quirk’s Marketing Research and Insight Excellence Awards in the US. Kadence was also awarded the Outstanding Young Researcher (supplier) trophy, in recognition of the achievements of our very own Carolina Starkhammar. The Marketing Research and Insight Excellence Awards […]
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone
Kadence helped us not only conduct a thorough and insightful piece of research, its interpretation of the data provided many useful and unexpected good-news stories that we were able to use in our communications and interactions with government bodies.
General Manager PR -Internal Communications & Government Affairs
Mitsubishi
Kadence team is more like a partner to us. We have run a number of projects together and … the pro-activeness, out of the box thinking and delivering in spite of tight deadlines are some of the key reasons we always reach out to them.
Vital Strategies
Kadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions. The impact of the work is still being felt now, several years later.
Customer Intelligence Director
Wall Street Journal
Sales & Marketing
Vital Strategies
Customer Intelligence Director