Market Research in the UK – Why Brands Choose Kadence.
From London to Edinburgh, Manchester to Cardiff, Kadence stands out among market research companies in the UK for our ability to blend global reach with deep local expertise.
At Kadence, we conduct market research for brands across the UK and Europe, helping them uncover insights that drive competitive advantage.
Our Expertise in UK and European Market Research.
We are more than a data provider. Kadence acts as a strategic research partner to brands across the UK and Europe, helping them make confident decisions, understand shifting consumer behaviours, and test market assumptions with precision.
As one of the most experienced UK market research firms, we deliver insight-led solutions that support everything from product innovation to communication testing and customer segmentation. Whether you’re launching a new campaign, exploring overseas expansion, or benchmarking performance, we provide the clarity to move forward with confidence.
From full-service market research projects to agile fieldwork support, our London-based team helps clients uncover what customers want and need — in any sector, in any market.
With more than three decades of experience, Kadence has become the research partner of choice for many of the world’s leading brands. We support multinational corporations, national enterprises, and globally recognised names across industries. Our work spans everything from understanding usage behaviours for Mitsubishi vehicles in the UK to helping Unilever Food Solutions develop and launch products across European markets.
As part of Kadence International’s global network, our UK office reflects our worldwide perspective. With a team fluent in 15 languages and expertise across geographies, we’re equipped to solve the most complex research challenges — whether they’re local or international.
We are consistently recognised as one of the top market research agencies in London
Innovation of the Year
Finalist
— The AURAs, 2021
Market Research Agency of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Consultant of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Consultant of the Year
Winner
— Agency of the Year Awards, 2020
Market Research Agency of the Year
Finalist
— Agency of the Year Awards, 2020
Market Research Supplier of the Year
Winner
— Marketing Research & Insight Excellence Awards – 2019
Market Research Agency of the Year
Winner
— Agency of the Year Awards, 2019
Global Agency of the Year
Highly Commended
— Market Research Society Awards, 2019
Best Data Collection (face-to-face)
Finalist
— Market Research Society's Operations Awards – 2019
Best Data Collection (telephone)
Finalist
— Market Research Society's Operations Awards, 2019
Best Training and Development
Highly Commended
— Market Research Society's Operations Awards, 2019
UK and Europe Market Research
At Kadence, we provide end-to-end market research services to some of the world’s leading brands. From idea validation to strategy refinement, we help businesses unlock new opportunities, understand their markets, and drive measurable growth. Whether you’re launching a product, entering a new market, or refining your customer experience, our research uncovers the insights you need to move forward with clarity and confidence.
Customer and market understanding
We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.
New product development research
We partner with brands to develop winning products, from concept development right through to pricing research.
Brand and advertising research
We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.
Online and offline fieldwork services
We’re a trusted fieldwork partner to top-tier organisations, providing them with the data they need to drive decision-making.
Insight activation
Our work doesn’t stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.
FAQs
What is it like to partner with Kadence?
Kadence is not a templated research vendor—we are a strategic partner. We tailor every study to your business objectives, from designing the research framework to delivering insights in a way that resonates with key decision-makers. Our visual reporting style ensures findings are clear, memorable, and actionable. We’re flexible, responsive, and focused on helping you make smarter decisions that drive business impact.
What market research methodologies do you offer in the UK?
Our UK office delivers end-to-end insight work, not just fieldwork. We design and manage both qualitative and quantitative studies tailored to your research goals. This covers everything from product testing and message development to brand health and customer experience. We also support multi-market research across Europe, partnering with clients to uncover deep insights that inform confident business decisions.
Where can Kadence conduct research?
From our headquarters in London, we conduct research across the entire United Kingdom and manage projects throughout Europe. As part of a global network with offices in the US, China, India, Indonesia, Philippines, Singapore, Japan, Thailand, Vietnam, and the UK, we have delivered research for some of the world’s most renowned brands in nearly every developed market. Wherever your audience is, we have the reach and expertise to deliver insight that drives growth.
Our customers
View all case studies
Developing a future-focused digital product strategy for Wall Street Journal
A mixed methodology approach helped Wall Street Journal understand how to position the brand for success in a rapidly changing world.
Creating an education and career exploration tool to wow teens with American Student Assistance
Kadence partnered with American Student Assistance (ASA) to create a research program to inform the development of their exploration tool, Futurescape.
Harnessing blockchain technology in market research with Unilever Food Solutions
We took part in a first of its kind pilot to test the technology and assess what it could bring to market research.
Meet Our Senior Team
Cindi Collett
Specialist sectors B2B, B2C: CPG, Retail, Financial Services, and Healthcare Current location UKCindi is a seasoned market research professional with extensive experience in multiple market research disciplines. She has worked with clients from all over the globe in multiple sectors, including Food and Beverage, CPG, manufacturing, technology, and finance.
Bianca Abulafia
Specialist sectors Automotive, Media, Kids Current location UKBianca helps businesses understand how to get the most out of qualitative research, working across our offices globally to design approaches that get to the heart of what’s driving behaviour. Bianca is a frequent conference speaker on all things qual – both in the US and the UK.
Rupert Sinclair
Specialist sectors Food & Beverage, Financial Services, Tech & Telco, B2B Current location UK| Rupert is passionate about helping brands innovate. He’s a frequent conference speaker on the subject of innovation in market research, regularly sharing new techniques and technologies that are enabling brands to access previously untapped insights. |
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
Sales & Marketing
Vital Strategies
Customer Intelligence Director