Knowledge hub

Stay up to date with our latest thinking and access useful resources to support you in your role

Filter

Showing 71-80 of 598
starbucks strategy
Blog

How Starbucks Wins by Thinking Local.

Customisation has been the buzzword for product teams for years. But no amount of data will make a creative team in New York relatable to consumers in Tokyo, or a product crafted for Parisians resonate deeply with shoppers in Bangkok. If global brands truly aim to be customer-centric, they must go beyond superficial adaptations and […]

Blog

How Nutrition Label Changes Could Redefine Food Marketing.

The US Food and Drug Administration (FDA) has announced sweeping changes to how nutritional information is displayed on packaged foods. Under a rule proposed on January 14, 2025, food manufacturers would be required to feature a prominent “Nutrition Info box” on the front of most packages. This new labelling system aims to simplify consumer choices […]

OpenAI pricing
Blog

How Market Research Could Have Saved OpenAI Millions.

When OpenAI launched ChatGPT Pro, it positioned the $200-per-month premium subscription as an offering for power users. Yet, less than a year later, CEO Sam Altman revealed a surprising reality in a recent interview: the company is losing money on those subscriptions. “Insane thing: we are currently losing money on OpenAI Pro subscriptions! People use […]

Stay ahead

Get regular insights

Keep up to date with the latest insights from our research as well as all our company news in our free monthly newsletter.

Blog

The Future of Food Lies in the Data Driving It.

Behind the oat milk in your latte lies a billion-dollar revolution. Data is now shaping everything we consume, from coffee beans to compostable cups, as brands race to redefine food for a tech-driven world. Across the globe, food and beverage companies are no longer relying on gut instinct to shape their strategies. Every decision—from flavour […]

Blog

Exploring qualitative research in China

Amy Lo explores her personal experiences growing up across two vastly different continents and how these have shaped her insight career.  When I was 12 my Dad announced I was to leave my home in Taiwan to attend boarding school in England. The resulting 10 years were to shape me in a way neither he, […]

TikTok Ban
Blog

Owning Your Audience in a World of Social Media Uncertainty.

The potential ban of TikTok in the United States is more than a policy decision. It’s a reckoning for marketers and content creators who depend on the platform. TikTok’s advertising revenue exceeded $18.5 billion globally in 2024, with approximately $10 billion attributed to the US market alone. For creators, the stakes are even higher; TikTok […]

Blog

Understanding the Power of Emotional Triggers in Product Marketing.

Picture this: a shopper stands in the cereal aisle, scanning dozens of options. Despite analysing labels and comparing prices, they instinctively reach for the brand tied to their childhood memories. It’s a decision that seems rational but is anything but—it’s driven by emotion. Research shows that up to 95% of purchasing decisions happen subconsciously, heavily […]

Blog

Reshaping Product Launches in a World of Subscription Fatigue.

In 2024, consumers juggled 12 active subscriptions, ranging from streaming platforms to pet supply deliveries. Once heralded for its convenience, the subscription model now faces a crossroads. Data shows subscription fatigue is growing: cancellations are rising, new sign-ups are slowing, and customers are demanding more flexibility and transparency. With almost every industry embracing the model, […]

Blog

How University Brands Can Appeal to Singapore’s Gen Z Students.

For many in Singapore, studying abroad has long symbolised a gateway to success, offering prestige, cross-cultural experiences, and broader career paths. However, as Gen Z begins to dominate the student population, their values and expectations reshape perceptions of overseas education. Driven by economic concerns, digital accessibility, and social responsibility, Gen Z is pushing universities to […]