Knowledge hub

Stay up to date with our latest thinking and access useful resources to support you in your role

Filter

Showing 61-70 of 732
Blog

The Rise of the Wellness Economy.

The wellness economy isn’t just growing – it’s taking over. What started as a niche industry of boutique fitness studios and green juice bars has exploded into a $1.8 trillion global powerhouse. Today, wellness means AI-powered health diagnostics, biohacking retreats, and personalised longevity plans tailored down to the cellular level. Consumers aren’t just tracking steps […]

Blog

How Nintendo Conquered the UK Market and Changed Gaming Forever.

In 2005, Nintendo was teetering on irrelevance in the UK. Once a dominant force, the gaming giant had been eclipsed by Sony’s PlayStation and Microsoft’s Xbox, holding a mere 5% market share in a space increasingly dominated by high-powered consoles and competitive gaming. Gaming had become synonymous with young, tech-savvy male audiences – a niche […]

Blog

The Marketing Teams of the Future.

The marketing department, as we know it, is obsolete. Generative AI develops millions of personalised ads in milliseconds. Consumers shape brand narratives in real-time. Predictive algorithms anticipate needs before customers even recognise them. The traditional marketing playbook isn’t just outdated; it’s collapsing. Legacy teams, built on rigid hierarchies and campaign cycles, are being outpaced by […]

Blog

Why Brand Loyalty is Turning Into Tribalism.

Brand loyalty is no longer about what you buy – it is about who you are. Consumers do not just choose brands; they pledge their allegiance. Jeep Wrangler owners – called Jeepers, Apple users, Patagonia advocates, and Nike loyalists are not just customers – they are tribes bonded by shared values, identity, and purpose. A […]

Stay ahead

Get regular insights

Keep up to date with the latest insights from our research as well as all our company news in our free monthly newsletter.

Blog

The Toy Industry’s Next Big Bet.

Once upon a time, toy stores decided what lined the shelves and, in turn, what kids begged their parents for. Not anymore. Social media can turn an obscure plush toy into a global obsession overnight, artificial intelligence is blurring the line between play and companionship, and a new wave of adult collectors is redefining what […]

Blog

Fast Food Enters the Subscription Era as Brands Bet on Customer Loyalty.

In early 2022, Panera Bread introduced its Unlimited Sip Club, a subscription service granting customers unlimited self-serve beverages for a monthly fee. It was among the first major fast-food chains to test a subscription-based model, shifting from traditional loyalty programs to a strategy aimed at securing recurring revenue and increasing customer visits. Subscription models are […]

Blog

How Rising Food Prices Are Changing Buying Habits in Japan.

Food prices in Japan have surged since 2022, shifting consumer habits in ways that brands cannot afford to ignore. A nationwide study by our sister company, CMG Inc., reveals the extent of this shift, showing how inflation influences where, what, and how often people buy groceries. Japanese consumers have long prioritised quality and brand loyalty, […]

Blog

How Brands Can Adapt to the Social Media Detox Trend.

For years, brands have poured billions into social media, banking on its power to capture consumer attention. But many users are logging off, exhausted by algorithm-driven content, relentless ads, and digital fatigue. The rise of the social media detox movement presents an inconvenient truth for marketers: the platforms once considered indispensable may now push consumers […]