Knowledge hub

Are you reading this on a mobile device? If you are, you’re not alone. Over 50% of global internet usage is now on mobile devices, and this number will only continue to grow.  As we spend more and more time on our phones and tablets, it’s become increasingly important for brands to ensure that their […]

Imagine this: it’s the year 2033, and you’re a market researcher tasked with analysing a massive dataset of consumer responses to a new product launch.  In the past, this would have taken you weeks, if not months, of manually sorting through surveys, analysing focus group transcripts, and summarising the findings. But now, with the help […]

The workplace is changing rapidly, and one of the most significant drivers of this change is automation. From factory floors to office cubicles, machines are taking over many tasks humans once did. While this shift has undoubtedly brought benefits in terms of efficiency and productivity, it has also raised concerns about the future of work. […]

For our ‘People in Research’ series, we caught up with Harriet Jowett, a seasoned market research professional who recently joined Kadence International’s UK office as Insight Director and Head of People and Culture after a successful tenure at the Football Association (FA). With her extensive experience and expertise in the industry, we were excited to […]

Great branding doesn’t just happen overnight.  The most successful brands in the world owe their success, in part, to the strategic implementation of market research.  Every aspect of their branding— down to the last curve in the typeface, has been carefully crafted using insights gained through market research.  Think of any iconic brand, and you’ll […]

The world has long predicted the massive potential of Asia’s rise, but it’s time for the rest of the world to adjust its outlook. The reality is that the future has arrived even sooner than anticipated. According to the Asian Development Bank (ADB), developing economies in Asia and the Pacific are expected to experience faster […]

We have seen several instances throughout history where a new way of organising work has led to extraordinary improvements. Henry Ford’s assembly line in the early 20th century revolutionised how cars were manufactured. By breaking down the production process into small, repetitive tasks and using a conveyor belt to move materials from one worker to […]

“Businesses that are solely focused on their product without understanding their customers will ultimately fail.” – Michael Seibel, CEO of Y Combinator. This quote highlights the importance of understanding your customers and their needs, which is why market research is critical for any successful business. In today’s rapidly changing and competitive marketplace, it’s not enough […]

Nearly 9 in 10 parents say their kids influence their purchase decisions. Recent studies have identified children as the most important influencers in making daily household shopping habits more environmentally responsible.  Climate activist Greta Thunberg also began her climate change journey when she persuaded her parents to adopt lifestyle choices that reduced their carbon footprint. […]

The USD 500 billion beauty and personal care industry encompasses everything from skincare and cosmetics to hair care and personal grooming. This lucrative industry has seen a significant surge in influencer marketing campaigns to reach its target audience. In fact, beauty brands are some of the most-followed and active accounts on social media.  According to […]