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Market research is an essential activity for companies of all kinds. When entering a new local market or category, it’s crucial to do as much research as possible in a multitude of areas to ensure you’re as prepared as possible to launch a successful entry with minimal risk. When entering an international market, market research […]

Considering expanding into an overseas market? If so, you’ll need to do international market research, and there are many different methods involved. The difference between good and bad market research can make the difference between the success and failure of your product, and this is even more true when launching in foreign markets. All the […]

One of the most important tasks for any business is making sure your customers are satisfied. Without customers, your business is nothing, and dissatisfied customers are unlikely to stay customers for long. There are many ways to measure how satisfied your customers are with your current products, service, and brand. This article will take a […]

The market research industry in India is thriving, but it is not without its’ own challenges and complexities. Size of the Market Research industry in India According to Statista, the size of the market research industry globally is around US$74 billion, with more than half (US$47 billion) coming from within the U.S. At roughly Rs.1500 […]

It’s never been more important to gain an understanding of your market. This is how to write a market research report for a new product launch.

As the global food packaging market grows it’s never been more important for businesses to get food packaging right. Here’s how to get the most out of your packaging.

Understanding your customer is key to business success. Learn how to make your products or services meet customer pain points along the customer journey. Customers make or break businesses. Companies that meet buyers’ needs are more profitable, while those that don’t will lose buyers and may fail. Even so, some businesses pay little to no […]

Kadence was announced as a finalists for a Quirk's Award 2021

Exploring the priorities of APAC’s business decision-makers —past, present, and future  Download the summary of our latest report The global business community was hit hard in 2020, with COVID-19 creating unprecedented challenges for organisations worldwide.  Supported by Kadence International, Bloomberg Media embarked on a research program with 3800 executive business decision-makers in six markets across […]

Download the summary of our latest report The automotive industry has a clear, shared vision of a dramatically transformed future with electronic vehicles, autonomous vehicles, connected cars, shared ownership, and subscriptions. But are consumers ready to transition just yet? The pandemic has changed how much people travel, and this leaves us with the big question: […]