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Blog April 27, 2020

Navigating the New Normal … Now

In times gone by (which, despite feeling like years ago, I only mean the start of 2020!) if you were in the UK, and making small talk, you would reference the weather. In Singapore, you would ask “have you taken breakfast?” But there is now a new form of small talk. At the start of […]

Blog April 22, 2020

Communicating effectively from a distance: 5 best practices in socialising insights through your business

Widespread remote working is creating obstacles in multiple forms for today’s teams, from productivity to technology to social connections.  The common thread running through this is maximising online communication. Visual storytelling through video is one of the most effective forms of online communication. Our brain processes information 60,000 faster when it is shared in video […]

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Blog April 15, 2020

Communities deliver on consumer craving for connection

Kadence Boston, in partnership with 2020 Research, has been running an online community to understand the impact COVID-19 is having on US consumers. Before we launched this community one month ago, we thought long and hard about whether this was the right thing to do. We didn’t want this research to be perceived as taking advantage […]

Blog April 9, 2020

Navigating The Pandemic – 10 Tips For Brands From A US Community

In the recent weeks we’ve been inundated with announcements by what seems like every company in America, large and small, announcing their approach to the COVID-19 pandemic. With much of the country at home, following the news, shopping online, viewing content and using social media more than before, American consumers are paying close attention to […]

Blog March 31, 2020

From the Ethnographer’s Desk: Unprecedented Uncertainty

In this unprecedented time of COVID-19, the world around us is changing daily, hourly, even by the minute, as news is near-instantly disseminated online and circulated via social media. In America, as in many other countries, the coronavirus has upended our economy, healthcare systems, jobs, and our daily lives. Our behaviors, feelings, needs, perceptions, attitudes, […]