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What are the benefits of market segmentation?

Market segmentations studies are powerful tools for businesses. They help organisations divide up the market into distinct segments that share specific attributes. The business can then focus on the most lucrative of these market segments. Segmentations can guide everything from marketing to product development right through to identifying new market opportunities. In this article we […]


What is top-down market sizing?

How do you calculate your market size and the serviceable obtainable market?? This is a crucial part of any business plan, allowing you to gain a clear idea of how many customers you can potentially reach and how much revenue you can generate. This allows you to make more concrete plans and secure budget and […]