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In our latest feature for the People in Research series at Kadence International, we’re thrilled to present an insightful conversation with Adhistya Febriani, Associate Research Director at our Indonesia office. Adhistya Febriani is the driving force behind many of Kadence International’s successes in Indonesia. Her journey in market research began in 2012 when she joined Kadence.  […]

Singapore boasts a population of over 5.45 million, with a significant proportion comprising expatriates and professionals from various corners of the world. This demographic blend presents a unique tapestry of consumer segments with distinct preferences, needs, and spending habits. Understanding these segments is not just beneficial; it’s a business imperative. In a world where personalisation […]

Japan, the world’s third-largest consumer market after the U.S. and China, offers cultural insights that trace their roots deep into history. As articulated in “Japanese Consumer Dynamics,” the interplay between swift periods of growth and resilient responses to crises has been pivotal in shaping Japan’s consumption habits. These patterns have both influenced and been influenced […]

It’s not every day that a nation undergoes an evolution as profound and meteoric as China has over the last few decades. The Middle Kingdom, once renowned for its ancient silk routes and intoxicating teas, has transformed into a powerhouse of modern commerce, technology, and consumerism, making the world sit up and take notice. Rewind […]

The United Kingdom, often depicted as a homogenised tapestry of afternoon tea and red buses, is a labyrinth of complexities that can confound even the most seasoned marketers. To the uninitiated, it’s easy to fall into the trap of seeing the UK as a monolithic entity, particularly when so many international perceptions are shaped by […]

In the game of global expansion, one economic behemoth stands above all – China. With a staggering GDP growth rate that averaged 9.52% from 1989 until 2021, the Middle Kingdom has transformed itself into a labyrinth of opportunity. The sheer scale of China’s market has made it a tempting prospect for brands worldwide. Recent success […]

The world has long predicted the massive potential of Asia’s rise, but it’s time for the rest of the world to adjust its outlook. The reality is that the future has arrived even sooner than anticipated. According to the Asian Development Bank (ADB), developing economies in Asia and the Pacific are expected to experience faster […]

Chocolate is a multi-billion dollar industry – a fact that comes as no surprise. Everyone loves chocolate, but does everyone like the same kind of chocolate? With hundreds of chocolate brands competing for market share in the world, our team at Kadence International conducted some research to understand how our taste buds define our preferences […]

When the US home improvement retailer Home Depot attempted to enter the Japanese market in the 1990s, it failed to gain traction due to intense competition from local retailers and cultural differences. And when UK supermarket giant Tesco attempted to enter the Japanese market in 2003, it failed to gain a foothold and eventually withdrew […]

Located in the heart of mainland Southeast Asia, Thailand —officially called The Kingdom of Thailand —and formerly known as Siam, shares its borders with Liam and Combodia in the east, the Gulf of Thailand and Malaysia in the south, the Andaman Sea and Myanmar in the west; and Laos and Myanmar in the north. The […]