Knowledge hub

Establishing a global brand is complex. Companies looking to expand internationally must contend with significant challenges, including varying consumer behaviours, cultural differences, and economic disparities. These factors make maintaining a consistent brand identity complicated while adapting to local demands. However, the rewards for getting it right are substantial. Brands that successfully navigate these complexities can […]

Chocolate is a multi-billion dollar industry, with global sales projected to reach approximately $127.9 billion in 2024​. Our team at Kadence International researched the diverse preferences for chocolate across the APAC region, focusing on countries like Singapore, Thailand, India, Indonesia, Malaysia, Japan, Taiwan, China, and Australia. Taste: The Universal Priority Unsurprisingly, taste is the top […]

Vietnam is experiencing the peak of its demographic dividend, boasting a sizable youthful population —the driving force behind its consumer class. McKinsey & Company forecasts an additional 36 million individuals joining the consuming class by 2030, signalling a surge in disposable income and purchasing power. Projections indicate that more than half of Vietnam’s population will […]

In our latest feature for the People in Research series at Kadence International, we’re thrilled to present an insightful conversation with Adhistya Febriani, Associate Research Director at our Indonesia office. Adhistya Febriani is the driving force behind many of Kadence International’s successes in Indonesia. Her journey in market research began in 2012 when she joined Kadence.  […]

Singapore boasts a population of over 5.45 million, with a significant proportion comprising expatriates and professionals from various corners of the world. This demographic blend presents a unique tapestry of consumer segments with distinct preferences, needs, and spending habits. Understanding these segments is not just beneficial; it’s a business imperative. In a world where personalisation […]

Japan, the world’s third-largest consumer market after the U.S. and China, offers cultural insights that trace their roots deep into history. As articulated in “Japanese Consumer Dynamics,” the interplay between swift periods of growth and resilient responses to crises has been pivotal in shaping Japan’s consumption habits. These patterns have both influenced and been influenced […]

It’s not every day that a nation undergoes an evolution as profound and meteoric as China has over the last few decades. The Middle Kingdom, once renowned for its ancient silk routes and intoxicating teas, has transformed into a powerhouse of modern commerce, technology, and consumerism, making the world sit up and take notice. Rewind […]

The United Kingdom, often depicted as a homogenised tapestry of afternoon tea and red buses, is a labyrinth of complexities that can confound even the most seasoned marketers. To the uninitiated, it’s easy to fall into the trap of seeing the UK as a monolithic entity, particularly when so many international perceptions are shaped by […]

In the game of global expansion, one economic behemoth stands above all – China. With a staggering GDP growth rate that averaged 9.52% from 1989 until 2021, the Middle Kingdom has transformed itself into a labyrinth of opportunity. The sheer scale of China’s market has made it a tempting prospect for brands worldwide. Recent success […]

The world has long predicted the massive potential of Asia’s rise, but it’s time for the rest of the world to adjust its outlook. The reality is that the future has arrived even sooner than anticipated. According to the Asian Development Bank (ADB), developing economies in Asia and the Pacific are expected to experience faster […]