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Fireworks
Blog June 9, 2021

We’re finalists for Innovation of the Year at the AURA Awards

We are absolutely thrilled to be finalists at this year’s AURA Awards for Innovation of the Year in conjunction with Asahi Europe & International. The award nomination recognises our work using augmented reality to drive innovation in pack and concept testing. This new approach harnesses augmented reality models, built in-house by our design team, that […]

Woman walking in the sun
Blog June 7, 2021

Health and wellness trends 2021 – summary of our new report

The global health and wellness industry is booming. Already a top priority for many consumers pre-Covid, health and wellness has come into even sharper focus as a result of the pandemic. Research from McKinsey estimates that the global wellness market is worth $1.5 trillion and is growing fast – at a rate of 5-10% per […]

Spices in different bowls
Blog June 4, 2021

Market segmentation for FMCG products – the ultimate guide

Segmenting your market is incredibly important if you want to achieve success in any industry. It has many benefits, from improved marketing to making it easier to expand your offerings. FMCG (fast-moving consumer goods) are no exception. In fact, there are many reasons why market segmentation for FMCG products is sometimes even more important in […]

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Blog June 4, 2021

How to develop a market entry strategy for India

Why consider developing a market entry strategy for India? It’s very simple: India is a huge market. In population terms, it’s now on a par with China at around 1.3 billion people – and it’s likely to overtake its northern neighbour this decade. India is still a young country – 44% of its population is […]

Blog May 13, 2021

Design meets insight – a day with the global design team at Kadence

At Kadence we believe insights must be communicated clearly in order to generate maximum impact. We also believe that demonstrating the value of these insights, and embedding them across stakeholder groups, is vital. With this in mind, we pride ourselves on producing design output that is easily and effectively shared across organisations to inform, add […]