Knowledge hub.

Exploring the priorities of APAC’s business decision-makers —past, present, and future  Download the summary of our latest report The global business community was hit hard in 2020, with COVID-19 creating unprecedented challenges for organisations worldwide.  Supported by Kadence International, Bloomberg Media embarked on a research program with 3800 executive business decision-makers in six markets across […]

Download the summary of our latest report The automotive industry has a clear, shared vision of a dramatically transformed future with electronic vehicles, autonomous vehicles, connected cars, shared ownership, and subscriptions. But are consumers ready to transition just yet? The pandemic has changed how much people travel, and this leaves us with the big question: […]

Our ultimate guide answers key questions on consumer product testing including what is product testing and how does product testing work.

The first step in building or growing your international sales is understanding your opportunity using market research. In this guide we explain all.

How is international market research affected by language differences? We share our view from our experience of running global research projects.

Breaking down your market into segments is often harder than it sounds. Here are the 5 biggest challenges to market segmentation and how to overcome them.

We are delighted to share our recent successes at the Agency of the Year Awards in Singapore, winning 2 golds and 1 bronze. We took home Market Research Company of the Year Singapore as well as Consultant of the Year, marking the first time a market research company has ever won two awards in one […]

We’ve bolstered our India team, appointing Vipin Arora as an Executive Director. Vipin will head up the Insight Practice in India. He’ll also lead the firm’s business development efforts, helping to build and nurture valued client relationships in the country. Vipin has over 25 years’ industry experience. He brings expertise from senior positions at large […]

We are absolutely thrilled to be finalists at this year’s AURA Awards for Innovation of the Year in conjunction with Asahi Europe & International. The award nomination recognises our work using augmented reality to drive innovation in pack and concept testing. This new approach harnesses augmented reality models, built in-house by our design team, that […]

We are thrilled to announce that we’re finalists in 3 categories at Singapore’s Agency of the Year Awards. We’re shortlisted for: Market Research Agency of the Year Consultant of the Year Agency Leader of the Year The Agency of the Year Awards are organised by Marketing Magazine and seek to recognise the country’s best agencies. […]