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Blog August 15, 2020

The Definitive Guide to Concept Testing

Every marketer knows the stat: 80% of new products fail. Or 90%. Or 95%. The precise number differs, but the story is always the same.  By anyone’s standards, those are daunting odds for businesses that want to innovate and stay ahead of the curve. How can companies buck the trend and increase their success rate? […]

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Face to face live tracker
Blog July 20, 2020

Where can I conduct face-to-face research?

As lockdowns lift across the world, our live tracker shows you where you can start conducting face-to-face research, as well as the considerations you need to bear in mind. For those markets where face-to-face research is not possible just yet, online research is an effective alternative. This is an area where we have extensive experience. […]

Blog July 6, 2020

What does the future hold for education?

As a result of the COVID-19 lockdowns, education institutions across the globe have faced a myriad of challenges, including the move to distance learning and finding new ways to support pupils. Students have also had to adapt with the support of an in-person learning environment Now that some educational institutions are emerging from the pandemic, […]

Blog July 6, 2020

What does the future hold for automotive?

The automotive industry has been one of the hardest hit by the pandemic. Cars have lain dormant in driveways for months as a result of lockdowns across the world, and economic shutdowns hit supply chains, with reports of some manufacturers even resorting to flying parts across the world in suitcases. But as consumers emerge into […]

Blog July 6, 2020

What does the future hold for the media industry?

When we look the impact of COVID-19 on the media industry it’s a mixed picture. Whilst some areas, like video streaming services, have thrived as a result of increased time at home, others have come to a complete standstill, such as OOH advertising and cinema. But which trends in media will persist? In this article we […]

Blog July 1, 2020

What does the future hold for food and beverage?

Over the past few months, COVID-19 has had a significant impact on how we think and behave when it comes to food and beverage (F&B). When lockdowns were implemented in countries around the world, non-essential retailers were closed, dining-in was prohibited, and supply chains were tested. As a result, buying behaviours and attitudes have changed […]

Blog June 19, 2020

4 trends to guide your brand into the ‘new normal’

If you are anything like me, amidst the coronavirus and the global lockdown (even as some markets like Vietnam and Vienna are slowly returning to ‘normal’), you would be doing one of 3 things: Staying at home and minimizing social contact Trying to make home-based working happen while balancing all kinds of other personal life […]