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When Demographic Segmentation is not Enough: Future-Proof Your Strategies with Segmentation Analysis.

In the fast-paced marketing world, a marketing leader in a large organisation faces unprecedented challenges. We live in an information-saturated world, with abundant information on techniques, facts, and figures to assist decision-making. However, without a proper way to harness and analyse this vast amount of information, marketers can quickly become overwhelmed by the constant influx […]

Sachit Gupta

People in Research Series —Sachit Gupta.

We had the opportunity to chat with Sachit Gupta, Vice President of Kadence International’s India office, as part of our ‘People in Research’ series. Sachit has a wealth of experience in the industry and an impressive grasp of the Indian market, which made him the ideal person to ask about the most recent market research […]

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panel research

Unveiling the Power of Panel Surveys: Capturing the Dynamics of Consumer Attitudes and Behaviours Over Time.

In today’s rapidly evolving market landscape, understanding consumer attitudes and experiences is crucial for brands to stay competitive. Traditional surveys provide valuable insights but often capture only a snapshot in time, limiting our understanding of how consumer opinions change and evolve. That’s where panel surveys step in, offering a more dynamic and comprehensive approach to […]


Beyond Numbers: The Art of Storytelling in Market Research.

In today’s fast-paced world, consumers are bombarded with messages from all directions. From social media ads to email campaigns and everything in between, it can be difficult for brands to stand out from the noise. One effective way to break through this clutter and connect with customers is through storytelling. When it comes to market […]

tips for field studies

Insider Tips for Conducting Effective Field Studies.

Field studies are crucial in providing brands with insights into customer behaviour, preferences, and attitudes. With the increasing accessibility of digital tools and mobile technology, conducting field studies has become more cost-effective than ever before. However, planning and executing a successful field study can still be challenging and requires careful consideration of various factors, such […]