Market Research Agency Dallas

Kadence is a trusted market research agency supporting organizations in Dallas with insight that drives confident decisions. As the commercial center of the Dallas-Fort Worth metroplex, the fourth-largest metropolitan area in the United States, Dallas offers scale, diversity and economic dynamism that few American markets can match.

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With offices across Asia, Europe and the Americas, Kadence brings over 30 years of global research expertise to a city where corporate headquarters, entrepreneurial energy and rapid population growth converge. Our work in Dallas spans industries from financial services and healthcare to technology and consumer goods.

Dallas' position in the US market

Kadence is suited to Dallas work because the briefs we see sit at the intersection of scale, pace and sector breadth, and our senior team runs that kind of project every week. Whether a study focuses on the city itself or reaches into the wider DFW catchment, the design principles stay the same: clear decisions first, then the shortest route to the answer.

Dallas projects typically draw on areas like customer and category understanding, product and proposition development, and brand and communications research, alongside the full breadth of Kadence's research capability. The shape of any study is built around the decision behind the brief rather than a fixed service menu. Most projects pull on more than one of those at once, and the commercial call behind the work usually lands with a Dallas-based team even when the research itself reaches into other markets.

Our Dallas work supports clients across sectors ranging from energy (with Dallas still acting as an HQ base for oil and gas majors) to financial services, technology, logistics and transportation, retail, telecom (AT&T, T-Mobile) and aerospace and defense, with full-service projects and specialist fieldwork sitting alongside each other. Project design reflects where audiences actually live and work, from Fort Worth and Arlington through to Plano, Frisco and the wider Metroplex, and it holds up when the scope opens out along the Texas corridor into Austin and Houston.

Across more than 30 years, Kadence has built a portfolio of work with many of the world's most recognized brands. Our Dallas work pairs that breadth with a feel for a market where Fortune 500 HQ movements and rapid demographic change mean category norms rarely sit still for long, and research needs to read that movement rather than freeze a snapshot of it.

Our US Offices

Kadence operates from offices across Asia, Europe and the Americas, with our US presence anchored by teams in New York and San Francisco. Our global network spans London, Tokyo, Singapore, Shanghai, Jakarta, Mumbai, Bangalore and beyond.

For Dallas-based organizations expanding internationally, our network provides seamless coordination and genuine local expertise in each market. For global brands establishing a US presence through Texas, our team provides the market understanding needed to connect with the metroplex's diverse consumer base.

We’re consistently recognised as a leading market research agency across multiple markets.

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021
Agency of the Year Awards, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Marketing Interactive Agency of the Year, Winner - Gold, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020
Agency of the Year Awards, 2020

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019
Market Research Society's Operations Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019
Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019
MRS Young Researcher of the Year

MRS Young Researcher of the Year

Finalist

— MRS, 2023
ESOMAR Best Congress Paper

ESOMAR Best Congress Paper

Winner

— ESOMAR, 2023

Dallas Market Research

From our US team, Kadence delivers end-to-end market research for organizations operating in Dallas, the wider DFW Metroplex and across the United States. Projects cover the full research lifecycle, from early exploration and category understanding through concept and product development, brand and advertising work, and into launch tracking and longer-term measurement. Some studies are tight sprints built around a single decision; others are multi-wave programs following a market over several years. Across both, the aim is the same: research that moves decisions forward at the pace the Metroplex actually moves.

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FAQs

How diverse is Asia Pacific culturally?

The short answer is that Asia is incredibly rich and nuanced from a cultural standpoint: the multitude of religious beliefs, histories, languages, and other cultural markers means that each market is more different than similar. This can make Asia Pacific market research challenging without the right partner to help you understand the intricacies of each country. That said, though, the ‘urban Asia’ experience is similar to some extent, and popular culture does form the basis to link up a couple of the Asian markets, so there can be ways to seek out common threads amidst the vibrancy of difference.

Do I need to do all my market research in Asia in local / vernacular languages?

As a rule yes. By conducting research in the local language, consumers will have the capability and confidence to express their thoughts and feelings toward the brands, products or services in question. Unlike some market research agencies in Asia, Kadence has a range of languages in-house thanks to our network of Asian offices, so local language moderation is a service we can provide. That said, it is possible to carry out research in English in some markets (e.g. Singapore, India, Philippines), depending on the subject matter and education level of the respondents you want to reach.

For large Asian markets like China and India, how many cities do we need to cover with our research?

We recommend at least a combination of 1st tier and 2nd tier cities, as well as 3rd tier and rural locations, if possible. On top of getting a read on geographic and demographic differences in the reactions to your products and services, lifestyle / intra-market attitudinal variations exist, so the wider you are able to carry out your research, the more comprehensive your resulting understanding of the market will be.

Are there certain research approaches or methodologies that work better in one Asian market, compared to another?

Yes. Cultural differences between Asian markets mean that you need to carefully consider your methodology. For instance, we find that in-depth interviews, rather than group-based discussions, can work better for some topics in markets like Japan, where there can be a tendency to ‘self-censor’. In contrast, the one-on-one format lends itself better to building trust and establishing bonds between interviewer and respondent, often leading to more productive conversations. 

You’ll also need to consider the technological infrastructure of the markets you’re researching. In India, for instance, you’ll need to take a mobile first approach for reaching those outside metros and tier 1 cities. This is also true of mobile-first markets like Indonesia and China. Whilst cultural considerations can be diverse and numerous, we’re on hand to help, based on our long history of conducting market research in Asia.

Does the sequence of which markets I do my research first in Asia matter?

Unless there are specific roll-out plans that have strategic importance for your product or service across markets, our experience has taught us that any order comes back down to organizational preference. Your internal stakeholders may want to start the research in a market that is a stronghold for the brand to establish ground understanding, then venture into unfamiliar grounds to gather ‘new news’, or vice versa. Ultimately, Kadence is flexible in terms of how / when / where to start a piece of research, and in the absence of real preference, is willing to provide our suggestions and justifications for any arrangements.

Our Customers

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Bloomberg
Unilever
Samsung
Panasonic
Mitsubishi
Mars
Arla
Discovery Networks Asia Pacific
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FAQs

Why is Dallas-Fort Worth strategically important for consumer research?

The DFW metroplex's combination of scale, demographic diversity, economic breadth and rapid growth makes it one of the most important US markets for consumer research. The region's mix of established Texan identity and growing cosmopolitan influence creates a consumer landscape that reflects many of the trends shaping the broader American market.

What industries does Kadence research in Dallas?

We work with organizations across the metroplex's key sectors, including financial services, telecommunications, energy, healthcare, technology, defense contracting and consumer goods. Our researchers understand the competitive dynamics and consumer behavior patterns specific to the DFW market.

How should research account for the differences between Dallas and Fort Worth?

Dallas and Fort Worth are distinct cities with different economic bases, cultural identities and consumer profiles. Dallas tends to be more corporate and cosmopolitan, while Fort Worth maintains a stronger Western heritage and independent identity. Effective research in the metroplex accounts for these differences rather than treating DFW as a single homogeneous market.

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