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We’ve bolstered our India team, hiring Vipin Arora as an Executive Director

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Jodie Shaw

Jodie Shaw

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We’ve bolstered our India team, appointing Vipin Arora as an Executive Director.

Vipin will head up the Insight Practice in India. He’ll also lead the firm’s business development efforts, helping to build and nurture valued client relationships in the country.

Vipin has over 25 years’ industry experience. He brings expertise from senior positions at large research agencies including Kantar and Nielsen, as well as from disruptive digital start-ups leading the charge in online and mobile research.

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“We’re delighted to welcome Vipin to the team” said Aman Makkar, Managing Director of Kadence International’s India office. “We’re committed to investing in the right people to strengthen our offering and Vipin brings a unique blend of experiences that will help us achieve this. His broad ranging research expertise will benefit our team as we seek to grow our Insight Practice, whilst his experience in online research will be invaluable in helping us further build our capabilities in this area to meet clients’ evolving needs.”

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We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
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Arla Foods

Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
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Bridgestone

Kadence helped us not only conduct a thorough and insightful piece of research, its interpretation of the data provided many useful and unexpected good-news stories that we were able to use in our communications and interactions with government bodies.
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Mitsubishi

Kadence team is more like a partner to us. We have run a number of projects together and … the pro-activeness, out of the box thinking and delivering in spite of tight deadlines are some of the key reasons we always reach out to them.
Vital Strategies

Kadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions. The impact of the work is still being felt now, several years later.
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Wall Street Journal

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