The challenge
A major airport in the Asia Pacific region wanted to accurately measure the impact of its marketing campaigns and brand performance. Their primary objective was to ensure their marketing investments were driving sustained brand growth and to understand which creative assets and messages resonated most with their target audiences.
What we did
We established a long-term partnership with the client, combining online surveys with digital ad tracking in key markets including Singapore, Indonesia, China, and Australia. This mixed-method approach allowed us to move beyond high-level brand metrics and provide granular, actionable insights into the performance of specific marketing materials.
The impact of the research
We provided the client with a clear understanding of their brand health and the effectiveness of their campaigns. By identifying key themes and messages that resonated most with consumers, we were able to guide the creation of more effective creative assets and optimise their marketing spend. This continuous, insight-led approach enabled the client to make informed decisions that have driven sustained brand growth and commercial success since 2015.
