Customer satisfaction research.

Optimise customer interactions across different channels to minimise churn rate and grow your business.

Small improvements in the customer experience can deliver big value for your business. By understanding your customers’ views, you can prioritise the areas to address.

We can help you to map the gap between customers’ expectations and your actual performance throughout the customer journey, helping to identify the priority areas for improvement.

By bringing together qualitative and quantitative methods, we can determine the key focus areas that will deliver the most value for your business and explore pain points to help you better meet your customers’ needs.

We can also integrate our customer satisfaction research with your CRM, helping you identify those with high satisfaction and loyalty, so you can target this lucrative segment.

In addition to identifying gaps and opportunities, we also provide actionable strategies to enhance customer engagement and loyalty. By analysing the nuances of your customer’s preferences, behaviours, and interactions, we can suggest personalised initiatives and interventions to make your customers feel truly valued and understood.

Our services also extend to benchmarking your performance against your competitors. We conduct comprehensive market surveys to understand the best practices in your industry and how your customer satisfaction metrics stack up against those. This valuable context can help inform your own strategies and spur your business towards continuous improvement.

Finally, we consider the longer-term view. As markets and customer preferences evolve, we keep you updated with the latest trends and insights so you can proactively adapt your strategies. By predicting customer needs and expectations before they arise, you can maintain a consistent, high-quality customer experience that fosters long-term loyalty and drives sustainable growth.

The impact customer satisfaction research can have on your business:

Generate more from your loyal customers

By linking satisfaction with loyalty, we can help you zone in on the segments that matter most.

Grow your customer base

Improving the customer experience will help you not only to increase repeat business but to leverage brand advocacy to attract new customers.

Improve internal process efficiencies

When you understand what’s important to customers you can revisit business processes, focusing your spend on the elements that have the greatest impact.

Our Customers

View all case studies

Premium home appliances fridge washing machine

Understanding the elements of value driving recommendations for Panasonic

Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.

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Embedding a customer-centric culture to inform all areas of business strategy for Havells

An ongoing customer understanding programme has helped Havells understand emerging needs, trends and competitor perceptions amongst its customers across various categories.

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Validating an internal brand proposition for SMU’s Post-Graduate Programme

A multiphase regional study helped SMU understand resonance and perceptions towards an internal branding effort for the postgraduate track.

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Free Report

Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Sectors we serve

With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.

We bring this to bear to design the very best approach to meet your objectives.

Your Premier Market Research Agency

In today’s data-driven world, market research is the cornerstone of informed business decisions. As a leading market research agency, Kadence delivers tailored solutions that empower businesses to grow and thrive in competitive landscapes.

Why Choose Kadence for Market Research?

Global Reach with Local Expertise

Kadence is a market research agency that bridges the gap between international scope and local insights. Our global teams understand regional trends and consumer behaviour & consumer data, providing precise, actionable data and market insights that resonates locally and globally.

Customised Solutions

At Kadence, we recognise the unique challenges each business faces. As a dedicated market research agency, we customise our services to align with your specific project goals—whether it’s understanding consumer behaviour, analysing competitors, or assessing market potential.

Customer and Market Understanding
We connect businesses with their customers and provide insights into the broader market to future-proof strategies.
New Product Development Research
We collaborate with brands to create successful products, guiding them from concept development to pricing strategies.
Brand and Advertising Research
We help brands craft impactful communications by identifying messages that truly resonate with their target audience.
Online and Offline Fieldwork Services
As a trusted fieldwork partner, we deliver reliable data to top-tier organisations for informed decision-making.
Insight Activation
We go beyond traditional debriefs, facilitating workshops and producing creative outputs to maximise the impact of research and turn insights into action.

Innovative Methodologies

Kadence employs cutting-edge methods to deliver results. Our market research agency uses qualitative interviews, quantitative surveys, and advanced analytics powered by AI to ensure accurate, timely, and comprehensive insights.

Driving Success with Market Research

As a trusted market research agency, Kadence helps businesses achieve success through:

Detailed Consumer Profiles: Gain a deeper understanding of your target audience to craft strategies that resonate.
Competitor Analysis: Identify opportunities and fine-tune your approach to stay ahead.
Product Testing: Validate your products against consumer expectations through robust testing.

Partner with Kadence for Market Research

Kadence is not just another market research agency—we are your partner in achieving business excellence. With a commitment to innovation, transparency, and delivering high-quality insights and research services, Kadence ensures you stay ahead of market trends. Contact us today and let our expertise fuel your next strategic move.

What is Market Research?

Market research is the systematic process of gathering, analysing, and interpreting information about markets, competitors, and customer behaviours. As the foundation of strategic business planning, market research enables businesses to anticipate customer needs, identify trends, and seize opportunities. With comprehensive qualitative and quantitative approaches, a trusted market research agency like Kadence transforms raw data into actionable insights, helping businesses create impactful products, refine marketing strategies, and drive sustainable growth.

The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore

I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery

Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods

Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell