Market entry research.
Break into lucrative new markets.
Entering a new market is high risk but high reward. Market research is fundamental to de-risking the process and designing a market entry strategy that will set your business up for success.
Our market entry research is a cornerstone service, aiding businesses to comprehend the viability of their operations in novel markets fully. With our strategically placed offices stretching from the dynamic growth regions of Asia, Europe, and the US, we’re in a prime position to assist businesses navigating this terrain. We leverage our extensive local knowledge and nuanced cultural comprehension, delivering insights that will give you the confidence to take your business into uncharted territories.
Utilising a fusion of primary and secondary data, we’ll map out the dimensions and potential of your target market, enabling you to make well-informed decisions regarding market penetration. Moreover, our market entry research doesn’t just scratch the surface —we delve deep to bring you closer to prospective customers. This allows us to help you tailor your product, pricing, and promotional strategy to the nuances of the new market, ensuring that your business not only survives but thrives.
Moreover, we recognise that market entry isn’t a one-size-fits-all proposition. Every market comes with its unique quirks and characteristics, and understanding these is crucial to successful market entry. We offer in-depth, tailored insights that consider the unique circumstances of your business and the specific market in question.
We utilise a multifaceted approach to our market research strategies, blending quantitative and qualitative methods to provide a robust, holistic view of the market landscape. This comprehensive approach aids us in identifying key market trends, demographic preferences, competitive scenarios, and potential barriers to entry – critical elements that directly impact your market entry strategy.
Finally, our market entry research isn’t just about information – it’s about transformation. We believe in turning data into action, insights into strategy, and strategy into success. Our goal is to ensure that you don’t just enter a new market but that you make a significant, lasting impact.
The impact our market entry research can have on your business:
Realise new opportunities
Our research doesn’t just explore the state of the market, it identifies the areas your business can capitalise on.
Understand the competitive landscape
We’ll help you understand the players you’ll be up against, and how to steal market share.
Get closer to customers
By building a rich understanding of your target customers in a new market, you can shape your strategy around their needs.
Our customers
View all case studies
Developing comms to deliver behavioural change for Vital Strategies
A hybrid qualitative approach helped Vital Strategies understand the relative effectiveness of its communication material in the real world among target audiences.
Embedding a customer-centric culture to inform all areas of business strategy for Havells
An ongoing customer understanding programme has helped Havells understand emerging needs, trends and competitor perceptions amongst its customers across various categories.
Understanding the elements of value driving recommendations for Panasonic
Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
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Redefining Beauty: Trends Shaping the Industry
This report explores the evolving global trends in the beauty and cosmetics industry, covering the rise of genderless beauty, the influence of technology like AI and AR, and the shift toward sustainability. It also highlights new direct-to-consumer brands, the booming men’s grooming market, and how beauty is embracing diversity and inclusivity.
Download the guide now
Why Scooters, Not Cars, Are Leading Asia’s Electric Future.
While the world watches Tesla, a more profound electric shift is unfolding in Asia. And it’s happening on two wheels. More than 9.6 million electric two-wheelers were sold across Asia in 2023, compared to fewer than 2 million electric cars. In India, electric scooter sales rose by over 36 percent year-on-year, led by local players […]
The Consumer Appetite Fuelling a Mushroom Revolution in Grocery.
In a trade hall packed with natural food startups and plant-based hopefuls, the mushroom drinks were among the first to sell out. Odyssey’s lion’s mane “cold brew” disappeared before lunch. Popadelics’ truffle-dusted shiitake chips were gone by midday. And when the Natural Products Expo West wrapped for the year, trend watchers were left with one […]
How Market Research is Adapting to the Attention Economy.
Every second, a huge amount of content competes for our attention—news feeds refresh, notifications alert us, and videos play automatically before we can skip them. People aren’t just scrolling through; they’re avoiding, filtering, and tuning out. This overload of information has made our attention very valuable. Recent studies indicate the average human attention span has […]
Inside Japan’s Overlooked Dental Crisis.
Japan has one of the longest life expectancies in the world. Yet many of its citizens skip the dentist until something hurts, and the results are catching up with them. While the country’s universal health insurance system provides broad access to dental treatments, from fillings to oral surgery, preventive habits remain inconsistent. Japan’s universal health […]
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Performance Marketing & Analytics DirectorWe’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Corporate Communications / Public RelationsI have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of InsightsKadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone
Sales & Marketing
Vital Strategies
Customer Intelligence Director