Campaign development.

Understand the unmet needs and emotional connection needed to power compelling creative.

By getting under the skin of consumers, we identify the core human truths that lie at the heart of great campaigns to help you in the early stages of ideation.

We partner with brands on campaign development studies designed to understand consumers’ meaningful connection with your brand. By exploring unmet needs, we can help you deliver consumer-centric campaigns.

We believe great creativity is anchored in core human truths that demonstrate a genuine connection with and understanding of consumers, their needs, attitudes and values. Working with our semioticians, qualitative gurus and online and offline specialists, we design research studies that unlock these truths, delivering an unparalleled understanding of your customer and your brand’s role in their lives. Armed with this, you’ll be able to produce powerful creative that captures the hearts and minds of your current and target customers.

Additionally, our tailored brand tracking studies allow us to evaluate the impact of your advertising over time. Using innovative techniques, including big data analysis, predictive modelling and artificial intelligence, we measure brand awareness, recall, perception and loyalty amongst your target market. These in-depth analyses give us a holistic understanding of how your campaigns shape consumer sentiment and how well your brand is positioned against competitors.

We extend our services to strategic consultation and direction, helping you translate these insights into implementable action points for your brand. Whether it’s aligning your communication strategies with your customers’ evolving needs or redesigning a product line to resonate better with them, we provide the data-backed insights you need to make informed decisions. You can be assured that our partnership will provide you with the tools and knowledge required to steer your brand towards success. By understanding your brand through the lens of the consumer, we can assist in creating meaningful and lasting relationships with your customers —a key driver in fostering brand loyalty and driving business growth.

The impact this research can have on your business:

Develop consumer-centric campaigns

By rooting campaign development in a rich, relevant and timely understanding of your consumers, you can create more compelling campaigns.

Build a real connection with consumers

By getting closer to consumers and what matters to them, you can develop meaningful content that will really resonate with your target audience.

Create cut through

By pairing consumer understanding with competitive analysis, we can find the whitespace and new ideas to ensure your campaigns stand out from competitors.

Our Customers

View all case studies

Demonstrating the value of advertising on the Bloomberg platform

Neuroscience helped Bloomberg show that its advertising platform is a cut above the rest and delivers better outcomes for advertisers.

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Establishing a pan-Asian Financial Health Index for GoBear

A collaborative and consultative qualitative & quantitative approach helped GoBear establish a Financial Health Index in key markets, thereby expanding its brand value beyond the current positioning.

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Understanding usage and perceptions of plug-in hybrid electric vehicles to shape future comms for Mitsubishi

A quantitative survey helped Mitsubishi Motors to understand how its vehicles were being used in the real world, informing how best to position communications about the role and value of PHEVs.

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Free Report

Redefining Beauty: Trends Shaping the Industry

This report explores the evolving global trends in the beauty and cosmetics industry, covering the rise of genderless beauty, the influence of technology like AI and AR, and the shift toward sustainability. It also highlights new direct-to-consumer brands, the booming men’s grooming market, and how beauty is embracing diversity and inclusivity.

Sectors we serve

With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.

We bring this to bear to design the very best approach to meet your objectives.

The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore

I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery

Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone

Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods

I have leveraged Kadence’s design and curation services extensively over the last year and continue to be wowed by their speed, agility, and quality of output. The team helped me turn multiple key presentations and infographics last year into WOW content, helping create compelling stories that were memorable and effective. Probably more than anything, I value their partnership and willingness to help, not just “sell” which is rare in today’s world!
Senior Insights Leader
Mars

Kadence team is more like a partner to us. We have run a number of projects together and … the pro-activeness, out of the box thinking and delivering in spite of tight deadlines are some of the key reasons we always reach out to them.

Vital Strategies