Campaign development.

Understand the unmet needs and emotional connection needed to power compelling creative.

By getting under the skin of consumers, we identify the core human truths that lie at the heart of great campaigns to help you in the early stages of ideation.

We partner with brands on campaign development studies designed to understand consumers’ meaningful connection with your brand. By exploring unmet needs, we can help you deliver consumer-centric campaigns.

We believe great creativity is anchored in core human truths that demonstrate a genuine connection with and understanding of consumers, their needs, attitudes and values. Working with our semioticians, qualitative gurus and online and offline specialists, we design research studies that unlock these truths, delivering an unparalleled understanding of your customer and your brand’s role in their lives. Armed with this, you’ll be able to produce powerful creative that captures the hearts and minds of your current and target customers.

Additionally, our tailored brand tracking studies allow us to evaluate the impact of your advertising over time. Using innovative techniques, including big data analysis, predictive modelling and artificial intelligence, we measure brand awareness, recall, perception and loyalty amongst your target market. These in-depth analyses give us a holistic understanding of how your campaigns shape consumer sentiment and how well your brand is positioned against competitors.

We extend our services to strategic consultation and direction, helping you translate these insights into implementable action points for your brand. Whether it’s aligning your communication strategies with your customers’ evolving needs or redesigning a product line to resonate better with them, we provide the data-backed insights you need to make informed decisions. You can be assured that our partnership will provide you with the tools and knowledge required to steer your brand towards success. By understanding your brand through the lens of the consumer, we can assist in creating meaningful and lasting relationships with your customers —a key driver in fostering brand loyalty and driving business growth.

The impact this research can have on your business:

Develop consumer-centric campaigns

By rooting campaign development in a rich, relevant and timely understanding of your consumers, you can create more compelling campaigns.

Build a real connection with consumers

By getting closer to consumers and what matters to them, you can develop meaningful content that will really resonate with your target audience.

Create cut through

By pairing consumer understanding with competitive analysis, we can find the whitespace and new ideas to ensure your campaigns stand out from competitors.

Our Customers

View all case studies

Demonstrating the value of advertising on the Bloomberg platform

Neuroscience helped Bloomberg show that its advertising platform is a cut above the rest and delivers better outcomes for advertisers.

Find out more

Establishing a pan-Asian Financial Health Index for GoBear

A collaborative and consultative qualitative & quantitative approach helped GoBear establish a Financial Health Index in key markets, thereby expanding its brand value beyond the current positioning.

Find out more

Understanding usage and perceptions of plug-in hybrid electric vehicles to shape future comms for Mitsubishi

A quantitative survey helped Mitsubishi Motors to understand how its vehicles were being used in the real world, informing how best to position communications about the role and value of PHEVs.

Find out more

Free Report

Redefining Beauty: Trends Shaping the Industry

This report explores the evolving global trends in the beauty and cosmetics industry, covering the rise of genderless beauty, the influence of technology like AI and AR, and the shift toward sustainability. It also highlights new direct-to-consumer brands, the booming men’s grooming market, and how beauty is embracing diversity and inclusivity.

Sectors we serve

With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.

We bring this to bear to design the very best approach to meet your objectives.

Your Premier Market Research Agency

In today’s data-driven world, market research is the cornerstone of informed business decisions. As a leading market research agency, Kadence delivers tailored solutions that empower businesses to grow and thrive in competitive landscapes.

Why Choose Kadence for Market Research?

Global Reach with Local Expertise

Kadence is a market research agency that bridges the gap between international scope and local insights. Our global teams understand regional trends and consumer behaviour & consumer data, providing precise, actionable data and market insights that resonates locally and globally.

Customised Solutions

At Kadence, we recognise the unique challenges each business faces. As a dedicated market research agency, we customise our services to align with your specific project goals—whether it’s understanding consumer behaviour, analysing competitors, or assessing market potential.

Customer and Market Understanding
We connect businesses with their customers and provide insights into the broader market to future-proof strategies.
New Product Development Research
We collaborate with brands to create successful products, guiding them from concept development to pricing strategies.
Brand and Advertising Research
We help brands craft impactful communications by identifying messages that truly resonate with their target audience.
Online and Offline Fieldwork Services
As a trusted fieldwork partner, we deliver reliable data to top-tier organisations for informed decision-making.
Insight Activation
We go beyond traditional debriefs, facilitating workshops and producing creative outputs to maximise the impact of research and turn insights into action.

Innovative Methodologies

Kadence employs cutting-edge methods to deliver results. Our market research agency uses qualitative interviews, quantitative surveys, and advanced analytics powered by AI to ensure accurate, timely, and comprehensive insights.

Driving Success with Market Research

As a trusted market research agency, Kadence helps businesses achieve success through:

Detailed Consumer Profiles: Gain a deeper understanding of your target audience to craft strategies that resonate.
Competitor Analysis: Identify opportunities and fine-tune your approach to stay ahead.
Product Testing: Validate your products against consumer expectations through robust testing.

Partner with Kadence for Market Research

Kadence is not just another market research agency—we are your partner in achieving business excellence. With a commitment to innovation, transparency, and delivering high-quality insights and research services, Kadence ensures you stay ahead of market trends. Contact us today and let our expertise fuel your next strategic move.

What is Market Research?

Market research is the systematic process of gathering, analysing, and interpreting information about markets, competitors, and customer behaviours. As the foundation of strategic business planning, market research enables businesses to anticipate customer needs, identify trends, and seize opportunities. With comprehensive qualitative and quantitative approaches, a trusted market research agency like Kadence transforms raw data into actionable insights, helping businesses create impactful products, refine marketing strategies, and drive sustainable growth.

The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore

I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery

Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone

Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods

I have leveraged Kadence’s design and curation services extensively over the last year and continue to be wowed by their speed, agility, and quality of output. The team helped me turn multiple key presentations and infographics last year into WOW content, helping create compelling stories that were memorable and effective. Probably more than anything, I value their partnership and willingness to help, not just “sell” which is rare in today’s world!
Senior Insights Leader
Mars

Kadence team is more like a partner to us. We have run a number of projects together and … the pro-activeness, out of the box thinking and delivering in spite of tight deadlines are some of the key reasons we always reach out to them.

Vital Strategies