Sectors

Ash Awasthi Advertising Agency Market Research Lead

We work with advertising agencies to help them maximise the impact of their campaigns.

By marrying our expertise in market research with your creative capabilities, we can help you develop ads that cut through and deliver value for your clients. We can support you at the start of the process, unearthing the core human truths needed to inspire great creative. We can also test ads prior to launch, helping to refine campaigns so that they resonate with your client’s target audience and deliver against their objectives. Finally, post launch, we can help in evaluating overall ad performance, pinpointing opportunities for your clients to increase the impact of their marketing spend.

Our experience in this space is vast. We’ve helped ad agencies get closer to their target audiences and test ads across multiple markets – and with various audiences – from farmers to vets to investors.

Cindi Collett Agriculture Market Research Lead

We help agricultural businesses get closer to their customers so that they can design products and communications that meet their needs.

We have a wealth of expertise in agriculture market research having conducted research with farmers and growers across Europe, the US and Asia. Thanks to our deep sector understanding, we understand how to design studies to secure the participation of these groups and are able to build the rapport needed to uncover rich insights. What’s more, we’re able to reach other audiences in the sector beyond end customers, including dietitians and industry experts, to provide a valuable input to product development.

In our many years’ working in the sector, we’ve helped organisations with a range of challenges. We’ve brought a brand closer to its target audience of cut flower growers. We’ve explored the drivers and barriers to tractor purchases. And we’ve tested a range of agricultural products from farmers’ tools to crop protection products.

Amy Lo Animal Health Market Research Lead

We apply our expertise in animal health market research to drive insight-led action across a breadth of categories and a range of business challenges. We have direct access to vets through our in-house vet panel spanning several countries as well as extensive experience conducting in-depth research with pet owners.

Over the years we have worked some of the biggest animal health companies and pet food brands, forming long-term partnerships to provide animal health market research that shapes business strategy and drives more customer-centric thinking. In this time, we’ve conducted research across a broad range of categories including parasiticides, vaccines, ear infections and specialised pet food, building up strong knowledge of customer behaviour and attitudes within these areas. By unearthing high quality insights and running workshops that empower teams, we help animal health companies identify high value market opportunities and optimise their marketing and communication strategies to drive brand growth.

Bianca Abulafia Automotive Market Research Lead

We support automotive brands at every stage of the vehicle development cycle, harnessing insight to help clients understand their customers and their model needs.

Our team has worked with some of the biggest names in the industry – and helped them navigate some of their toughest challenges, as well as supporting them with day-to-day projects like early buyer studies. We've future proofed businesses, by helping them understand how to appeal to a new generation of drivers. We’ve developed best-in-class voice assist solutions. And we’ve helped underperforming models reverse the trend in their cycle refresh.

Ellie Tehrani B2B Market Research Lead

We help organisations deepen their understanding of their B2B customers to shape their strategy around their needs.

We have a long heritage in B2B market research, having started life over 30 years ago as a B2B agency. As such, we’re experts at conducting research with hard-to-reach B2B audiences across the world. From CMOs and CFOs to miners and machinery dealers, you can trust us not just to track down the people you want to reach but to design a research approach that will help you gain rich insights that would otherwise go uncovered.

Our research powers thought leadership, business consultancy and strategy development for leading B2B organisations. For instance, our work exploring the changing priorities of business decision makers in the face of COVID-19 has helped Bloomberg demonstrate its rich understanding of its B2B audience.

Janine Michalek Telecommunications Market Research Lead

We bring deep expertise in telecommunications market research. Over the years, we’ve conducted research across a broad spectrum of telecoms customers: from big corporates interested in data warehousing to SMBs concerned with basic IT functionality to end consumers interested in the latest offers and the best coverage and bundles.

Our telecommunications market research team has worked with some of the biggest names in the industry – and helped them navigate some of their toughest challenges, as well as supporting them with day-to-day projects like understanding how to differentiate their brand’s position on 5G.

We helped telco brands navigate the corporate buying journey to provide the technical reason to believe for IT professionals as well as the benefit/reward analysis for senior decision makers. And we’ve helped undertake complex choice modelling studies to identify the best bundle to attract consumers.

Digo Alanda Ecommerce Market Research Lead

We work with local and multinational ecommerce players to help them optimise their sites and grow their businesses through powerful ecommerce market research.
We know that ecommerce businesses have troves of customer data. But this can only get you so far. That’s why our focus is on delivering new news. Through qualitative research, we can understand the motivations behind the behaviours on your site, as well as the unmet needs, to help you to optimise the customer experience. And by going beyond your own data, we can explore perceptions of competitors or new feature ideas, to extend your knowledge and help you stay ahead of the pack. We’ve worked on a range of projects in the ecommerce space, helping clients with everything from tapping into new product areas to understanding how to increase online purchases on a B2B ecommerce platform.