At Kadence International, market researchers are at the heart of our team. In this series, we honour some of our colleagues, asking them about their experience working within the market research industry and what the future holds for the industry.
Name: Arpan Jhingran
Position: Project Manager
Kadence Office: New Delhi, India
I joined the Kadence India office in February 2010.
What does a typical day or week look like for you in your current role? Or what are your primary responsibilities/duties?*
Client Servicing is a significant part of what I do for the project life cycle, starting from sharing the cost to the invoice raising and updating the client and senior management on a timely basis. Our responsibilities include solving the field operations query by speaking to the client and finding the best solution.
Tell us a little about your career so far. What was your first job or role? How did you get started with market research? What other roles (in market research) have you had?*
I had worked with ACC Concrete as a management trainee at their Mumbai location, then moved to Delhi. Kadence is my first company in the Market Research industry. I joined as Operations Executive and was promoted to Senior Field Executive. I have been a project manager for the past five years.
Did you always know that you were destined for a career in market research? Why? If not, what did you actually think your career would be, or what did you say you wanted to do “when you grew up” as a child?*
During my MBA, I was fascinated with the Market Research industry because of its involvement in every possible sector. I was also intrigued by the prospect of using different methodologies for deriving results and presenting those as findings and insights to brands.
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What is your favourite quote or the motto you live by?*
Live and let live
What is the best thing about the culture at Kadence?*
I love the open culture at Kadence, which allows you to work freely and use your experience to guide you in the right direction.
What essential skills are required to excel as a Market Researcher?*
Excellent and clear communication is paramount to building trust with the client.
What is unique about the market research field / and or consumers in your country/ region?*
There is much enthusiasm for trying new products or giving their opinions on topics we need data and insights on.
What is it about the field of market research you wish everyone knew?*
Much hard work goes behind every outcome to improve any product or idea.
What piece of advice would you give someone looking to start a career in market research?*
Clear communication is the key in any service industry to building confidence, and I would like to advise anyone inclined to join market research to hone their communication skills.
How have you seen consumer behaviour change in the past 2 – 3 years as a result of the pandemic? If so, what are your main observations?*
The expenditure pattern has changed drastically. People are ready to spend on what they want rather than save for the future.
For one of our projects in the healthcare field, we had to visit government hospitals and understand the conditions and processes by speaking to doctors, medical staff, and patients. Also, we had to talk to doctors without medical degrees and use medication based on their experience. That was great learning of my career.
If you could time travel into the future ten years, how would market research evolve?*
I see market research moving online compared to the current scenario of being an offline-dominated industry.
What do you like to do in your free time when you are not working? *
I enjoy spending time with my family or sometimes going out with my friends.
What is something you have accomplished in work or life that you are particularly proud of?*
A beautiful family.
What is your all-time favourite food or cuisine?
South Indian Food (particularly Dosas).
What is your all-time favourite travel or vacation spot, and why?
I love hill stations because of the drive up there and the weather.
How has Kadence’s remote work opportunity allowed you to achieve a work/life balance? We would love an example.
It gives me some more time to spend with my family.
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