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Our Philippines office

We are a leading market research agency in the Philippines.

Made up of over 7,000 islands, the Philippines is a diverse and complex market. We help brands understand how to win in the country, deepening their understanding of Filipino consumers so they can develop products, services and comms that meet their needs.

From our base in Manila, we can conduct market research across the entire country. This means we’re also able to act as a fieldwork partner, helping organisations reach respondents across the Philippines.

We are consistently recognised as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Meet Our Senior Team

Iris Lorenzo

Iris Lorenzo

Specialist sectors Automotive, Technology, B2C & B2B Current location Philippines

Mary Ann Lamigo

Specialist sectors FMCG, Pharmaceuticals Current location Philippines
Patrick Dailey

Patrick Dailey

Specialist sectors Technology, Energy, B2B Current location Philippines
Karlo Angelo Lazaro

Karlo Angelo Lazaro

Specialist sectors Pharmaceuticals, FMCG, QSR Current location Philippines

Mark Lever Dela Cruz

Specialist sectors Food and Beverage, Retail, Banking Current location Philippines

Marvin Cris Torre

Specialist sectors FMCG, Telco Current location Philippines
Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

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Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.

Download the guide now
Conducting Online Research in Asia 2
Blog

Jollibee is rewriting the rules of global fast food.

Jollibee is rewriting the rules of global fast food. After a strong financial year, the Filipino fast-food giant is entering 2025 with around USD 364 million earmarked to open as many as 800 new stores worldwide. That would push Jollibee’s total store count past 10,000, a staggering figure for a homegrown chain once dismissed as […]

online-gambling-study-in-the-philippines
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How Online Gambling Is Changing the Game in the Philippines.

The Philippine gambling industry operates within a structured but complex regulatory framework, with multiple entities overseeing different aspects of gaming. While legal, state-regulated gambling platforms thrive, underground gambling networks continue to exist, shaping the broader betting environment. Understanding these structures is essential to navigating the evolving landscape of both traditional and online betting. PAGCOR Regulates […]

Blog

Filipino Youth: A Generation in Pursuit of Equity and Opportunity.

With over 30% of the Philippines‘ population under the age of 15 and a total population exceeding 113 million, the country is positioned as a global powerhouse.  Forecasted to be among eight nations contributing to half of all global population growth by 2050, the Philippines’ youth are not just the face of tomorrow—they are the […]

Blog

Bridging Opportunity Gaps in the Philippines with Hybrid Work.

In the Philippines, the gap between opportunities in Metro Manila and the rest of the country is as vast as the sprawling urban skyline. Historically, the capital has been the epicentre of economic, educational, and professional growth, leaving rural areas in its shadow. However, the COVID-19 pandemic catalysed a profound shift in how work and […]