Empowering Minds, Elevating Future.
At Kadence Indonesia, we’re about people, progress, and passion. We research the now with a keen eye to the future.

What It’s Like to Work Here
Working at Kadence Indonesia means joining a team that values both excellence and empathy. Whether you’re in the field conducting research or collaborating across borders, you’ll be surrounded by people who are passionate about what they do and committed to helping each other grow. It’s a place where initiative is encouraged, support is always within reach, and your contributions create real impact — for clients, communities, and your own career.
Explore Life at Kadence Indonesia

Key Benefits
At Kadence Indonesia, we believe in building a workplace that supports both personal well-being and professional growth. From flexible work setups to international exposure, here’s what makes our team experience unique.
Work that works for you
At Kadence, work-life balance means choosing where and when you work best through a flexible hybrid model. Employees have the autonomy to manage their time without burnout by focusing on outcomes over hours.
Supportive and Inclusive Environment
Supportive leadership is at the heart of our culture. Leaders lead with empathy, trust, and open communication—always ready to listen and help you grow. The environment is collaborative, inclusive, and built for balance, where everyone feels valued. It’s where you’re empowered to do your best work and feel good doing it.
Global Insight Exposure
Working at Kadence Indonesia offers valuable global insight, thanks to its connection with international teams and clients. You gain exposure to diverse markets, strategies, and perspectives beyond the local scene. It’s where local expertise meets global thinking, shaping you into a more well-rounded professional.

Career Growth
Growth at Kadence isn’t just a promise; it’s a practice. From your first day, you’ll be trusted with real responsibilities, supported by clear development pathways, and encouraged to keep learning every step of the way.
Continuous Learning Culture
Kadence fosters continuous learning, development and growth. From on-the-job training with our special learning platform to knowledge-sharing across teams, there’s always something new to explore. Employees are encouraged to ask questions, seek feedback, and develop professionally and personally. It’s a dynamic environment where curiosity and improvement are part of everyday work.
Clear Career Pathways
We provide clear career pathways that help employees grow with purpose. With structured development plans, regular 360 feedback twice a year, and opportunities for advancement, you always know where you’re headed. Leaders actively support your journey, ensuring your goals align with the company’s vision. It’s a place where ambition is recognized and guided.
Real Project, Real Impacts
At Kadence, you get to work on real projects from day one—whether it’s fieldwork, out-of-town assignments, client pitches, or presenting insights to senior leaders. Every task contributes to meaningful outcomes for clients and communities, helping you sharpen your skills. It’s hands-on experience that drives real professional growth.

Perks and Benefits
We believe great work deserves great appreciation. From extra holidays to cultural celebrations and recognition moments, our perks are designed to show you’re valued.
Employee Appreciation: Birthday Celebrations, Birthday Leave, Employee Awards
At Kadence, employee appreciation goes beyond words. It’s our way of showing gratitude and valuing every team member.
Cultural Events: Independence Day, Halal bi Halal, Christmas and year-end dinner, etc.
Kadence celebrates cultural diversity through vibrant events like Independence Day, Halal bi Halal, Christmas, and year-end dinners. These moments unite the team, strengthen bonds, and honor our shared values and traditions. It’s a workplace where culture and community are truly celebrated.
Kadence Holidays
Extra holidays for New Year’s and Eid Al-Fitr
Meet Our Senior Team

Febri Nugraha
Specialist sectors FMCG, Tobacco, Telco, Technology, Communications Current location IndonesiaFebri is an expert in helping local and multinational brands navigate the Indonesian market. He has 20+ years of experience in the industry, five of these spent client-side in the FMCG and pharmaceuticals sectors. Febri leverages this understanding to design market research solutions that equip client-side researchers with the information they need to drive growth and inform future strategy.

Digo Alanda
Specialist sectors Automotive, FMCG Current location IndonesiaDigo began his research career back in 2007 after graduating with a Master’s degree in Marketing Management in the United Kingdom. Having 15 years of experience as a research consultant is an invaluable learning experience on how to solve client business problems.
In particular, guiding some direction throughout the product life cycle and managing multiple stakeholders’ expectations. He is passionate about investigating issues relating to product and marketing. This helps to adapt to market changes and sustain a competitive advantage.

Safiudin Alwi
Specialist sectors Healthcare, Nutrition, Insurance and Servicing Current location IndonesiaSafi has more than ten years of experience in the research industry, honed at global research companies. He has broad experience spanning multiple methodologies, including brand health tracking, customer satisfaction, segmentation, market sizing estimation, usage and attitude, and retail tracking studies.

Anastasia Gracia
Specialist sectors FMCG, Financial Services Current location IndonesiaTasia brings a comprehensive understanding of consumers, marketing, and brand, with expertise spanning category exploration, segmentation and positioning studies, communications development, and lifestyle and trend studies. Her knowledge, experience, and passion for continual learning mean that she and her team can provide strategic analysis and actionable recommendations to our clients.

Zulfitriani Oktaria
Specialist sectors Insurance, Technology, Media, FMCG Current location IndonesiaFitri leads our business development team, bringing over 18 years of experience. Fitri is focused on understanding our clients’ needs and drawing on her tremendous sector and methodological expertise to design the best solution.

Dadang Stiawan
Specialist sectors FMCG, Telco, Pharma, and Financial Current location IndonesiaDadang has the experience of more than ten years as a researcher in the brand and communication areas. His expertise ranges from U&A, Innovation and Product Development, Segmentation, Pricing study, and Customer Satisfaction study.
Our Culture

A question unanswered is our favorite type of question. We relentlessly pursue answers to uncover hidden gems of knowledge. We help brands discover answers to the who, what, when, where, and why so they can make game-changing decisions.

Trust between our agency and our brand partners is at the very core of everything we do. We are reliable and true to our word. If we make a promise, we will move mountains to deliver.

We are adaptive and responsive to your changing research needs. We understand no research project is ever linear, consumer behaviors are constantly in flux, and your business needs often change. We are flexible to your changing needs.

We communicate and connect on a genuine level. With a true appreciation and understanding of your wants and needs, we strive to form trustworthy and reliable relationships with our clients and the brands we help. We want you to be successful and reach your goals, and you will feel it with every interaction between our company and yours.

We see patterns that help uncover future predictions in behaviors and results. We are always seeking to understand “what’s next” for you and your brand, and the best path forward to achieve your vision of success.



Join Us at Kadence Indonesia
If you’re looking for a career where your ideas matter and your work makes an impact, Kadence Indonesia is the place for you. Explore our opportunities and take the next step in your career today.
Balancing Work and PurposeMy three years at Kadence have been an enriching journey of professional and personal growth. Starting as an intern and progressing to my current role as Senior Researcher has been both fulfilling and inspiring. From the beginning, Kadence’s culture emphasized ownership and welcomed challenges within a supportive environment. This culture encouraged me to take initiative and tackle complex problems. One of the most rewarding aspects has been traveling across Indonesia. These experiences allowed me to engage directly with consumers, gaining deep insights into their diverse cultures and market behaviors through various research methodologies. These insights have been invaluable in shaping our strategies.The hybrid work policy allows me to balance between professional responsibilities and personal life.
A Remarkable Journey That Began UnexpectedlyWhat started as a chance opportunity has grown into a meaningful and fulfilling career. I joined Kadence Indonesia with nearly two years of prior experience in the same industry, which helped me adapt quickly to the dynamic environment. The ever-evolving nature of our work constantly challenges me to learn and grow, and the supportive atmosphere, along with the guidance of dedicated mentors, has played a crucial role in my development. Over the past 12 years, I have witnessed the remarkable growth of Kadence Indonesia. Evolving from a junior role to leading a team of eight has been both a personal and professional milestone—one that I deeply value. I am proud to be part of a team that is passionate, committed, and driven by excellence. As we look to the future, I am confident that Kadence Indonesia will continue to grow and deliver exceptional value to all our clients—those who have been with us over the years and those we are just beginning to serve. At Kadence International, we work with dedication, integrity, and heart. We are here to support you every step of the way.
From Surveys to Software SolutionsKadence provided me with an incredible foundation for my career journey, which began as a Contract Staff for Questionnaire Development in Kadence Indonesia. From the outset, I was immersed in a dynamic environment with continuous opportunities for learning. I gained deep insights into market research and the power of data-driven surveys through building and automating complex questionnaires. The transition to a full-time role and subsequent promotion to Senior Questionnaire Developer reflect the opportunities for advancement within Kadence. The collaborative nature of the work, even across global teams, broadened my perspective significantly. Kadence’s commitment to employee development allowed me to explore my growing interest in Software.
Development and Automation skills were invaluable in my transition to Global IT for Cross Marketing Group. Today, I apply the knowledge and experience gained at Kadence globally, supporting and building solutions that enhance operational efficiency through automation and software development initiatives. If you’re seeking a company that recognizes potential from the start, fosters collaboration, and offers a pathway to global impact in market research with futurist technology, Kadence is an excellent choice.
Thriving Through Change and ConnectionI joined Kadence just two weeks before the world went into lockdown due to the COVID-19 pandemic. Starting a new role in uncertain times can be overwhelming, but the support I received from the team and the company made all the difference. Even in a remote working environment, I felt connected, valued, and part of something bigger. From day one, I felt like stepping into a place where people genuinely care, and it was a very positive environment, not just about the work, but about each other. There’s an energy here that’s hard to describe, where collaboration comes naturally and everyone’s ideas are welcomed. I’ve grown so much personally and professionally, all while feeling supported every step of the way. It really feels like a family, not just a company. Working across time zones and cultures has been a part of my remarkable journey at Kadence. The level of collaboration working within our local office or across global teams is seamless, and being part of a diverse and united group is inspiring. Together, we turn challenges into opportunities. This level of teamwork is invaluable and has significantly contributed to my success and enjoyment. I am grateful to be part of a company that invests in its employees and fosters a culture of excellence. Kadence is not just a place to work; it is a place to grow.
Collaboration That Fuels GrowthFrom my start as a Research Executive at Kadence Indonesia in 2019 to my current role as Senior Research Manager, the collaborative culture here has been truly special. I’ve consistently experienced a strong sense of teamwork, working seamlessly with both our Indonesia team and our international colleagues. This culture of support and shared success has been pivotal in my career development. At Kadence, collaboration is more than just a value; it’s fundamental to how we operate, learn, and grow together.
From Resilience to RecognitionNearly four years at Kadence have been a transformative rollercoaster. Starting as a Research Executive during COVID, I adapted quickly in a fast-paced, remote setting. Returning to the office allowed real connections with teammates during the 2023 outing. Collaborating with Kadence Singapore and Thailand exposed me to diverse working styles and broadened how I approach local clients. Promoted to Senior Research Executive, mentoring my first junior taught me lessons in leadership, empathy, and accountability. Becoming a Manager later on was something I never imagined. Looking back, the late nights and tough moments paid off. Hard work doesn’t go unnoticed; giving your all always brings value. Maybe not instantly, but certainly.
Your Next Chapter Starts Here
Whether you’re looking for your first role or the next step in your career, Kadence is where curiosity meets opportunity. Join us and be part of a team that’s redefining research.
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