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International Market Research.

Drive growth by breaking into new markets.

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We are the go-to partner for international market research

We work with global brands, conducting international market research studies to set them up for success in new and lucrative markets.

Our unrivalled knowledge of these countries means that we can interpret research findings through a cultural lens, and harness this to help brands develop products, services and campaigns that resonate at a local level.

10

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60+

green-speach-25x27 Languages

30+

global Years of global experience

15+

location-1 Years of Asian experience

1,000+

green-user-27x27 Employees

FAQs

Do you conduct research in the local language?

We believe that conducting research in the local language is crucial for gaining true depth of insight. Not only does it allow us to understand the intricacies of local nuance but also the wider culture that sits behind this. We’re proud of the multi-lingual team that enables us to do this. Between us, we speak over 40 languages!

How do you adapt international market research projects to account for cultural differences in each market?

As a global boutique market research agency, we have strong personal connections between our offices, fostered through secondments, international teams and regular global meetings. We collaborate with local market experts within our network on all international market research projects, harnessing their rich cultural understanding to guide the choice of methodology, shape the design of the study, and inform our analysis of the findings.

You have offices across the globe, but how do you approach research in countries where you don’t have a physical presence?
In addition to our global offices, we have an extensive network of trusted partners and local moderators. We work in close collaboration with these partners, conducting ‘cultural deep dives’ at the start of every project to ensure we have a rich understanding of the cultural context to inform the study. From Saudi Arabia to South Korea, we’ve worked with these partners to successfully deliver international market research projects across the globe.

FAQs

Do you conduct research in the local language?

We believe that conducting research in the local language is crucial for gaining true depth of insight. Not only does it allow us to understand the intricacies of local nuance but also the wider culture that sits behind this. We’re proud of the multi-lingual team that enables us to do this. Between us, we speak over 40 languages!

How do you adapt international market research projects to account for cultural differences in each market?

As a global boutique market research agency, we have strong personal connections between our offices, fostered through secondments, international teams and regular global meetings. We collaborate with local market experts within our network on all international market research projects, harnessing their rich cultural understanding to guide the choice of methodology, shape the design of the study, and inform our analysis of the findings.

You have offices across the globe, but how do you approach research in countries where you don’t have a physical presence?

In addition to our global offices, we have an extensive network of trusted partners and local moderators. We work in close collaboration with these partners, conducting ‘cultural deep dives’ at the start of every project to ensure we have a rich understanding of the cultural context to inform the study. From Saudi Arabia to South Korea, we’ve worked with these partners to successfully deliver international market research projects across the globe.

Sectors we serve

With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.

We bring this to bear to design the very best approach to meet your objectives.

Your Premier Market Research Agency

In today’s data-driven world, market research is the cornerstone of informed business decisions. As a leading market research agency, Kadence delivers tailored solutions that empower businesses to grow and thrive in competitive landscapes.

Why Choose Kadence for Market Research?

Global Reach with Local Expertise

Kadence is a market research agency that bridges the gap between international scope and local insights. Our global teams understand regional trends and consumer behaviour & consumer data, providing precise, actionable data and market insights that resonates locally and globally.

Customised Solutions

At Kadence, we recognise the unique challenges each business faces. As a dedicated market research agency, we customise our services to align with your specific project goals—whether it’s understanding consumer behaviour, analysing competitors, or assessing market potential.

  • Customer and Market Understanding
    We connect businesses with their customers and provide insights into the broader market to future-proof strategies.
  • New Product Development Research
    We collaborate with brands to create successful products, guiding them from concept development to pricing strategies.
  • Brand and Advertising Research
    We help brands craft impactful communications by identifying messages that truly resonate with their target audience.
  • Online and Offline Fieldwork Services
    As a trusted fieldwork partner, we deliver reliable data to top-tier organisations for informed decision-making.
  • Insight Activation
    We go beyond traditional debriefs, facilitating workshops and producing creative outputs to maximise the impact of research and turn insights into action.
Innovative Methodologies

Kadence employs cutting-edge methods to deliver results. Our market research agency uses qualitative interviews, quantitative surveys, and advanced analytics powered by AI to ensure accurate, timely, and comprehensive insights.

Driving Success with Market Research

As a trusted market research agency, Kadence helps businesses achieve success through:

  • Detailed Consumer Profiles: Gain a deeper understanding of your target audience to craft strategies that resonate.
  • Competitor Analysis: Identify opportunities and fine-tune your approach to stay ahead.
  • Product Testing: Validate your products against consumer expectations through robust testing.

Partner with Kadence for Market Research

Kadence is not just another market research agency—we are your partner in achieving business excellence. With a commitment to innovation, transparency, and delivering high-quality insights and research services, Kadence ensures you stay ahead of market trends. Contact us today and let our expertise fuel your next strategic move.

What is Market Research?

Market research is the systematic process of gathering, analysing, and interpreting information about markets, competitors, and customer behaviours. As the foundation of strategic business planning, market research enables businesses to anticipate customer needs, identify trends, and seize opportunities. With comprehensive qualitative and quantitative approaches, a trusted market research agency like Kadence transforms raw data into actionable insights, helping businesses create impactful products, refine marketing strategies, and drive sustainable growth.

Advertising
Advertising
Agriculture
Agriculture
Animal health
Animal health
Automotive
Automotive
B2B
B2B
Consumer goods
Consumer goods
Ecommerce
Ecommerce
Financial services
Financial services
Food and beverage
Food and beverage
Kids and youth
Kids and youth
Media
Media
Technology
Technology
Telecommunications
Telecommunications
Our Results

Our mission is to raise the impact of research – and we're delivering

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Innovation of the Year

Finalist

— The AURAs, 2021
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Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021
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Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021
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Consultant of the Year

Winner

— Agency of the Year Awards, 2020
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Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
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Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
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Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
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Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019
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Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
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Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019
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Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019
Free guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.

Download the report now
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We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.

Head of Research
Bloomberg

The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.

Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore

Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.

Performance Marketing & Analytics Director
Treatwell

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.

Senior Marketing Executive
Arla Foods

I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.

Head of Insights
Discovery

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