Market Research Agency in England

We are market research agency in England trusted by organizations that need clear, dependable insight to support confident decision-making.

While our England-based work is led from London, our research supports brands operating across the country, from major cities to regional and specialist markets.

Download our agency credentials

Kadence delivers market research for organizations operating throughout England, helping them understand audiences, evaluate opportunity and make informed strategic choices. We work with UK-based and international brands to generate insight that informs growth planning, innovation and long-term performance.

Our approach is shaped by the realities of England’s varied markets, ensuring research reflects regional differences while supporting cohesive national strategy.

England-focused expertise with international perspective

Kadence acts as a strategic research partner for brands operating across England and international markets. Our team helps organizations navigate complex audiences, evolving behaviors and competitive categories through research that is rigorous, thoughtful and commercially focused.

As one of the most experienced market research agencies supporting England-based organizations, our work spans customer and market understanding, product development, brand strategy and communication testing. Each program is designed to address defined business questions, whether the focus is national rollout, regional optimization or international expansion.

Our researchers support full-service market research programs and specialist fieldwork projects across sectors including FMCG, financial services, technology, automotive, healthcare and professional services. The insight we deliver is practical, grounded and designed to inform action.

With more than three decades of experience, Kadence has partnered with many of the world’s most recognized brands. Our work includes supporting national studies across England as well as multi-country research programs spanning Europe and beyond.

As part of Kadence International, our England-based team works closely with colleagues across Asia, Europe and the Americas, ensuring every project benefits from cultural understanding and global expertise.

Our England office

Kadence’s England office is based in London and plays a central role within our global network. From here, we manage research programs across England and support projects throughout Europe and international markets.

We partner with organizations on full-service market research programs, helping them understand customers, refine propositions and strengthen go-to-market strategies. We also act as a specialist fieldwork partner, supporting studies that require access to specific audiences across England’s regions.

Our team combines strong national market knowledge with international experience, enabling us to deliver insight that reflects both regional nuance and strategic intent.

We are consistently recognised as one of the top market research agencies in London

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021
Agency of the Year Awards, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Marketing Interactive Agency of the Year, Winner - Gold, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020
Agency of the Year Awards, 2020

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019
Market Research Society's Operations Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019
Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019
MRS Young Researcher of the Year

MRS Young Researcher of the Year

Finalist

— MRS, 2023
ESOMAR Best Congress Paper

ESOMAR Best Congress Paper

Winner

— ESOMAR, 2023

Meet Our Senior Team

Bianca Abulafia

Bianca Abulafia

Specialist sectors Automotive, Media, Kids

Current location UK

Bianca helps businesses understand how to get the most out of qualitative research, working across our offices globally to design approaches that get to the heart of what’s driving behaviour. Bianca is a frequent conference speaker on all things qual – both in the US and the UK.

Cindi Collett

Cindi Collett

Specialist sectors B2B, B2C, CPG, Retail, Financial Services, Healthcare

Current location UK

Cindi is a seasoned market research professional with extensive experience in multiple market research disciplines. She has worked with clients from all over the globe in multiple sectors, including Food and Beverage, CPG, manufacturing, technology, and finance.

Rupert Sinclair

Rupert Sinclair

Specialist sectors Food & Beverage, Financial Services, Tech & Telco, B2B

Current location UK

Rupert is passionate about helping brands innovate. He’s a frequent conference speaker on the subject of innovation in market research, regularly sharing new techniques and technologies that are enabling brands to access previously untapped insights.
Amy-Lo

Amy Lo

Specialist sectors

Current location UK

Amy has worked at Kadence for over ten years, joining the global market research agency after starting her career in larger research agencies. She is passionate about delivering insights worth sharing—insights that make our clients proud to circulate within their businesses. Amy enjoys exploring innovative techniques and processes to maximise quality and efficiency as a mixed methods researcher.

FAQs

What is it like to work with Kadence's English office?

Working with Kadence means partnering with a team that understands both national and regional market dynamics across England. Our researchers tailor each study to your objectives and deliver insight in a clear, practical format. Clients value our collaborative approach and focus on outcomes that support confident decisions.

What types of market research does Kadence deliver from England?

We design and manage qualitative and quantitative research covering customer understanding, brand strategy, product development and communication testing. Our team also leads multi-market studies across Europe and international markets through Kadence’s global network.

Does Kadence's English office only conduct research in England?

Kadence’s English team operates from our London office, which serves as the base for research delivered across England. This structure allows us to combine strong national coverage with international connectivity.

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