Market Research Agency Australia

We are a trusted market research agency supporting brands across Australia with insight that drives confident decisions. We combine deep understanding of the Australian consumer landscape with the perspective of a global research network spanning Asia, Europe and the Americas.

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With over 30 years of experience, Kadence has partnered with some of the world's most recognizable brands. Our researchers understand the competitive dynamics, cultural diversity and digital sophistication that define the Australian market, and we design every study to deliver clarity that informs real business decisions.

 

Research expertise across Australia

Australia's economy is mature, diverse and deeply connected to the Asia-Pacific region. Key sectors including financial services, mining and resources, healthcare, retail, technology and education operate at significant scale, while a highly urbanized population with strong digital engagement creates both opportunity and complexity for brands.

Consumer expectations in Australia are high. Audiences are well informed, brand-aware and increasingly values-driven. Research that succeeds here needs to account for regional variation across major metros like Sydney, Melbourne, Brisbane and Perth, as well as the cultural diversity of a population shaped by immigration from across Asia, Europe and the Pacific.

Kadence helps organizations understand these dynamics. Whether the objective is to enter the Australian market, grow an existing presence or understand shifting consumer sentiment, our research is built around the specific business question, not a one-size-fits-all approach.

As part of Kadence International, every Australian project benefits from our global network. For brands expanding from Australia into Asia, or international organizations entering the Australian market, we coordinate multi-market research seamlessly across our offices.

Our Global Expertise for Australia

Kadence operates from offices across Asia, Europe and the Americas, with teams in Shanghai, Tokyo, New Delhi, Mumbai, Bangalore, Jakarta, Manila, Singapore, Bangkok, London, New York, San Francisco and Ho Chi Minh City. This global footprint means every Australian project benefits from cross-market perspective, proven methodology and cultural understanding that extends well beyond a single region.

For Australian brands with ambitions in Asia, our deep presence across the region is a particular strength. We bring local knowledge from each Asian market combined with the coordination and consistency that comes from working within a single global agency.

Our team combines strong familiarity with the Australian business environment with the breadth of a genuinely international research network.

We are consistently recognised as one of the top market research agencies across many markets.

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021
Agency of the Year Awards, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Marketing Interactive Agency of the Year, Winner - Gold, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020
Agency of the Year Awards, 2020

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019
Market Research Society's Operations Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019
Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019
MRS Young Researcher of the Year

MRS Young Researcher of the Year

Finalist

— MRS, 2023
ESOMAR Best Congress Paper

ESOMAR Best Congress Paper

Winner

— ESOMAR, 2023

Australia Market Research

Kadence delivers research across every stage of the brand and product lifecycle for Australian organizations. Our consumer understanding work helps brands map customer journeys, segment markets and identify the factors that drive Australian purchasing decisions. We design studies that account for the regional variation between Sydney, Melbourne, Brisbane, Perth and beyond.

For brands bringing new products to the Australian market, we run concept testing, proposition validation and pre-launch research to reduce risk and improve market fit. Brand health tracking and advertising evaluation ensure that marketing investment delivers against objectives in a competitive media landscape.

Our fieldwork capability covers the full range of qualitative and quantitative approaches, from online panels and video interviews through to face-to-face research across metropolitan and regional Australia. Every study is built to deliver practical, commercially focused insight.

FAQs

How diverse is Asia Pacific culturally?

The short answer is that Asia is incredibly rich and nuanced from a cultural standpoint: the multitude of religious beliefs, histories, languages, and other cultural markers means that each market is more different than similar. This can make Asia Pacific market research challenging without the right partner to help you understand the intricacies of each country. That said, though, the ‘urban Asia’ experience is similar to some extent, and popular culture does form the basis to link up a couple of the Asian markets, so there can be ways to seek out common threads amidst the vibrancy of difference.

Do I need to do all my market research in Asia in local / vernacular languages?

As a rule yes. By conducting research in the local language, consumers will have the capability and confidence to express their thoughts and feelings toward the brands, products or services in question. Unlike some market research agencies in Asia, Kadence has a range of languages in-house thanks to our network of Asian offices, so local language moderation is a service we can provide. That said, it is possible to carry out research in English in some markets (e.g. Singapore, India, Philippines), depending on the subject matter and education level of the respondents you want to reach.

For large Asian markets like China and India, how many cities do we need to cover with our research?

We recommend at least a combination of 1st tier and 2nd tier cities, as well as 3rd tier and rural locations, if possible. On top of getting a read on geographic and demographic differences in the reactions to your products and services, lifestyle / intra-market attitudinal variations exist, so the wider you are able to carry out your research, the more comprehensive your resulting understanding of the market will be.

Are there certain research approaches or methodologies that work better in one Asian market, compared to another?

Yes. Cultural differences between Asian markets mean that you need to carefully consider your methodology. For instance, we find that in-depth interviews, rather than group-based discussions, can work better for some topics in markets like Japan, where there can be a tendency to ‘self-censor’. In contrast, the one-on-one format lends itself better to building trust and establishing bonds between interviewer and respondent, often leading to more productive conversations. 

You’ll also need to consider the technological infrastructure of the markets you’re researching. In India, for instance, you’ll need to take a mobile first approach for reaching those outside metros and tier 1 cities. This is also true of mobile-first markets like Indonesia and China. Whilst cultural considerations can be diverse and numerous, we’re on hand to help, based on our long history of conducting market research in Asia.

Does the sequence of which markets I do my research first in Asia matter?

Unless there are specific roll-out plans that have strategic importance for your product or service across markets, our experience has taught us that any order comes back down to organizational preference. Your internal stakeholders may want to start the research in a market that is a stronghold for the brand to establish ground understanding, then venture into unfamiliar grounds to gather ‘new news’, or vice versa. Ultimately, Kadence is flexible in terms of how / when / where to start a piece of research, and in the absence of real preference, is willing to provide our suggestions and justifications for any arrangements.

FAQs

Can Kadence conduct research across all Australian states and territories?

Yes. We manage fieldwork across metropolitan and regional Australia, including all major cities and surrounding areas. Our methodologies are adapted to suit urban and regional audiences, ensuring representative coverage regardless of geography.

How does Kadence support Australian brands expanding into Asia?

With offices across Asia including Shanghai, Tokyo, Singapore, Jakarta, Mumbai and Bangkok, Kadence provides seamless coordination for Australian brands entering Asian markets. We bring local knowledge from each market combined with consistent methodology, so research findings are comparable across regions.

What makes Australian consumer research different from other markets?

Australian consumers are highly digitally engaged, brand-aware and increasingly values-driven. The market's cultural diversity, influenced by immigration from across Asia, Europe and the Pacific, means research needs to account for a wide range of cultural backgrounds and consumer expectations within a single city.

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