Market research agency in Mumbai

Kadence is a market research agency in Mumbai trusted by organizations that need clear, reliable insight in complex markets. Our work in Mumbai is grounded in the realities of local industries while connected to a wider international research network.

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Kadence delivers market research from Mumbai for organizations seeking to understand Indian consumers, assess opportunity and reduce risk in strategic decision-making. We work with Indian and international brands to develop insight that informs growth planning, supports innovation and strengthens commercial strategy.

Rather than applying standardized approaches, our Mumbai team designs research around the specific context of each business, ensuring findings are both relevant and actionable.

Market research delivered from Mumbai

Kadence acts as a strategic research partner for brands operating in India and across regional and global markets. Working from Mumbai, we help organizations navigate competitive categories, diverse audiences and evolving behaviors through research that is considered, rigorous and commercially focused.

As a leading market research agency in Mumbai, our work spans customer and market understanding, product development, brand strategy and communication testing. Each study is designed to answer defined business questions, whether the focus is a city-level launch, national growth strategy or multi-market performance.

Our Mumbai-based researchers support both full-service research programs and specialist fieldwork projects. We work across sectors including financial services, FMCG, media, technology, healthcare and industrial markets. The insight we deliver is practical, grounded and designed to inform decision-making.

With more than three decades of experience, Kadence has partnered with many of the world’s most recognized brands. Our work includes understanding urban consumer behavior across India’s major cities and supporting regional research programs across Asia.

As part of Kadence International, the Mumbai team collaborates closely with colleagues across Asia, Europe and the Americas, ensuring each project benefits from cultural understanding and international expertise.

Our Mumbai office

Kadence’s Mumbai office plays a central role within our India and Asia-Pacific operations. From here, we conduct market research across India and manage projects spanning Asia and international markets.

We partner with organizations on full-service market research programs, helping them sharpen propositions, understand customers and strengthen go-to-market strategies. We also operate as a specialist fieldwork partner, supporting studies that require access to senior decision-makers, niche audiences or complex respondent groups.

Our Mumbai team combines strong local market knowledge with international experience, allowing us to deliver insight that reflects both commercial reality and strategic intent.

3

WI_real-estate Research offices

17

WI_real-estate Field offices

60+

WI_languages Languages

14

WI_location-1 Years of experience in India

30+

WI_global Years of global experience

9

WI_cup Award nominations and wins in the past 2 years

900+

WI_project projects globally each year

500,000+

chat CATI interviews in India per year

Mumbai market research services

Kadence provides end-to-end market research services from Mumbai for organizations operating in India and beyond. We support businesses throughout the research lifecycle, from early exploration through validation and strategic refinement.

Our research helps brands make informed decisions, identify opportunity and respond confidently to market change, whether launching products, refining customer experience or entering new regions.

 

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FAQs

How diverse is Asia Pacific culturally?

The short answer is that Asia is incredibly rich and nuanced from a cultural standpoint: the multitude of religious beliefs, histories, languages, and other cultural markers means that each market is more different than similar. This can make Asia Pacific market research challenging without the right partner to help you understand the intricacies of each country. That said, though, the ‘urban Asia’ experience is similar to some extent, and popular culture does form the basis to link up a couple of the Asian markets, so there can be ways to seek out common threads amidst the vibrancy of difference.

Do I need to do all my market research in Asia in local / vernacular languages?

As a rule yes. By conducting research in the local language, consumers will have the capability and confidence to express their thoughts and feelings toward the brands, products or services in question. Unlike some market research agencies in Asia, Kadence has a range of languages in-house thanks to our network of Asian offices, so local language moderation is a service we can provide. That said, it is possible to carry out research in English in some markets (e.g. Singapore, India, Philippines), depending on the subject matter and education level of the respondents you want to reach.

For large Asian markets like China and India, how many cities do we need to cover with our research?

We recommend at least a combination of 1st tier and 2nd tier cities, as well as 3rd tier and rural locations, if possible. On top of getting a read on geographic and demographic differences in the reactions to your products and services, lifestyle / intra-market attitudinal variations exist, so the wider you are able to carry out your research, the more comprehensive your resulting understanding of the market will be.

Are there certain research approaches or methodologies that work better in one Asian market, compared to another?

Yes. Cultural differences between Asian markets mean that you need to carefully consider your methodology. For instance, we find that in-depth interviews, rather than group-based discussions, can work better for some topics in markets like Japan, where there can be a tendency to ‘self-censor’. In contrast, the one-on-one format lends itself better to building trust and establishing bonds between interviewer and respondent, often leading to more productive conversations. 

You’ll also need to consider the technological infrastructure of the markets you’re researching. In India, for instance, you’ll need to take a mobile first approach for reaching those outside metros and tier 1 cities. This is also true of mobile-first markets like Indonesia and China. Whilst cultural considerations can be diverse and numerous, we’re on hand to help, based on our long history of conducting market research in Asia.

Does the sequence of which markets I do my research first in Asia matter?

Unless there are specific roll-out plans that have strategic importance for your product or service across markets, our experience has taught us that any order comes back down to organizational preference. Your internal stakeholders may want to start the research in a market that is a stronghold for the brand to establish ground understanding, then venture into unfamiliar grounds to gather ‘new news’, or vice versa. Ultimately, Kadence is flexible in terms of how / when / where to start a piece of research, and in the absence of real preference, is willing to provide our suggestions and justifications for any arrangements.

FAQs

What is it like to work with Kadence’s Mumbai office?

Working with Kadence’s Mumbai office means partnering with a team that understands the commercial pressures of India’s most competitive market. Our researchers tailor every study to your objectives and deliver insight in a clear, practical format. Clients value our collaborative approach, responsiveness and focus on outcomes.

What types of market research does Kadence deliver from Mumbai?

From our Mumbai office, we design and manage qualitative and quantitative research across customer understanding, brand strategy, product development and communication testing. We also lead multi-market studies across India and Asia-Pacific through Kadence’s global network.

 

Does Kadence’s Mumbai office only conduct research in Mumbai?

No. While the Mumbai office has deep local expertise, the team conducts research across India and manages projects throughout Asia and international markets as part of Kadence International.

Our Customers

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Bloomberg
Unilever
Samsung
Panasonic
Mitsubishi
Mars
Arla
Discovery Networks Asia Pacific
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How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.

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