Discover why the top global brands trust Kadence
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Why Kadence
Kadence International is a worldwide market research agency with a distinctly local feel. While our capabilities are global, your experience is radically personal. Afterall, your customers don’t fit in a box and your approach to research shouldn’t either.
We’re known for excelling when other agencies stumble. Have a difficult to reach audience? We’ve got it. Our experienced team has a way of connecting dots to ensure all voices are heard. And with an eye to the future, we are adept at marrying traditional methods with the latest modern tools.
Let us answer your most challenging questions so you can make elevated decisions. We make the tough look easy.
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Our Culture

A question unanswered is our favorite type of question. We relentlessly pursue answers to uncover hidden gems of knowledge. We help brands discover answers to the who, what, when, where, and why so they can make game-changing decisions.

Trust between our agency and our brand partners is at the very core of everything we do. We are reliable and true to our word. If we make a promise, we will move mountains to deliver.

We are adaptive and responsive to your changing research needs. We understand no research project is ever linear, consumer behaviours are constantly in flux, and your business needs often change. We are flexible to your changing needs.

We communicate and connect on a genuine level. With a true appreciation and understanding of your wants and needs, we strive to form trustworthy and reliable relationships with our clients and the brands we help. We want you to be successful and reach your goals, and you will feel it with every interaction between our company and yours.

We see patterns that help uncover future predictions in behaviors and results. We are always seeking to understand “what’s next” for you and your brand, and the best path forward to achieve your vision of success.
Our Story
Kadence International was founded in London in 1991. Since then, we’ve grown to support our clients as they seek to take advantage of new growth opportunities across the world, with offices across Asia, the US and Europe.
We have the global reach of a large research company but we’ve never lost the agility and personalised service of a small boutique. We’re nimble and collaborative, with genuine connections across our offices. The result? Wherever you’re based, you get access to the sector and methodological experts across our global network as well as the rich cultural understanding needed to set your project up for success.
Since 2017, we’ve been part of Cross Marketing Group, one of the leading market research houses in Japan. This has enabled us to further build on our successes, bringing new services, methodologies and innovation to meet our clients’ evolving needs.
Elevated research.
Elevated growth.
We passionately believe that great research is at the core of all business success so it’s our mission to raise the impact of research in organisations.
From Bloomberg to Panasonic, we work with some of the world’s best loved brands, empowering them with insight and translating this into new products, marketing campaigns and business strategies that drive growth.
We’re proud that the impact we have on our clients’ businesses has been recognised externally, through multiple award wins and nominations.
Meet our senior team








Kengo Kurokawa
Specialist sectors Technology Current location Vietnam


Join Kadence
We’re always on the lookout for bright, passionate, curious people to join our team.
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Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.
Head of Research
Bloomberg
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
At Panasonic, we’ve always believed in collaborative work. Here, Kadence has been instrumental in helping us understand our status quo, identify the key drivers of NPS and strategic improvement areas across our refrigerator, air conditioners and washing machine categories. Team Panasonic is grateful for the sincere efforts put in, this in turn, will help us serve our consumers better.
Panasonic – India
I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery