Discover why the top global brands trust Kadence

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Why Kadence

Kadence International is a worldwide market research agency with a distinctly local feel.  While our capabilities are global, your experience is radically personal. Afterall, your customers don’t fit in a box and your approach to research shouldn’t either.

We’re known for excelling when other agencies stumble. Have a difficult to reach audience? We’ve got it. Our experienced team has a way of connecting dots to ensure all voices are heard. And with an eye to the future, we are adept at marrying traditional methods with the latest modern tools.

Let us answer your most challenging questions so you can make elevated decisions. We make the tough look easy.

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Employees

Our Culture

Curious
Curious.

A question unanswered is our favorite type of question. We relentlessly pursue answers to uncover hidden gems of knowledge. We help brands discover answers to the who, what, when, where, and why so they can make game-changing decisions.

Dependable
Dependable.

Trust between our agency and our brand partners is at the very core of everything we do. We are reliable and true to our word. If we make a promise, we will move mountains to deliver.

Agile
Agile.

We are adaptive and responsive to your changing research needs. We understand no research project is ever linear, consumer behaviours are constantly in flux, and your business needs often change. We are flexible to your changing needs.

Genuine
Genuine.

We communicate and connect on a genuine level. With a true appreciation and understanding of your wants and needs, we strive to form trustworthy and reliable relationships with our clients and the brands we help. We want you to be successful and reach your goals, and you will feel it with every interaction between our company and yours.

Futurists
Futurists.

We see patterns that help uncover future predictions in behaviors and results. We are always seeking to understand “what’s next” for you and your brand, and the best path forward to achieve your vision of success.

Our Story

Kadence International was founded in London in 1991. Since then, we’ve grown to support our clients as they seek to take advantage of new growth opportunities across the world, with offices across Asia, the US and Europe.

We have the global reach of a large research company but we’ve never lost the agility and personalised service of a small boutique. We’re nimble and collaborative, with genuine connections across our offices. The result? Wherever you’re based, you get access to the sector and methodological experts across our global network as well as the rich cultural understanding needed to set your project up for success.

Since 2017, we’ve been part of Cross Marketing Group, one of the leading market research houses in Japan. This has enabled us to further build on our successes, bringing new services, methodologies and innovation to meet our clients’ evolving needs.

Elevated research.
Elevated growth.

We passionately believe that great research is at the core of all business success so it’s our mission to raise the impact of research in organisations.

From Bloomberg to Panasonic, we work with some of the world’s best loved brands, empowering them with insight and translating this into new products, marketing campaigns and business strategies that drive growth.

We’re proud that the impact we have on our clients’ businesses has been recognised externally, through multiple award wins and nominations.

Meet our senior team

Aman Makkar

Aman Makkar

Specialist sectors Automotive, Media Current location India

Bianca Abulafia

Specialist sectors Automotive, Media, Kids Current location UK
Cindi-collette

Cindi Collett

Specialist sectors B2B, B2C: CPG, Retail, Financial Services, and Healthcare Current location UK

Digo Alanda

Specialist sectors Automotive, FMCG Current location Indonesia

Ellie Tehrani

Specialist sectors Technology, B2B, Financial Services Current location USA
Febri Nugraha

Febri Nugraha

Specialist sectors FMCG, Tobacco, Telco, Technology, Communications Current location Indonesia
Iris Lorenzo

Iris Lorenzo

Specialist sectors Automotive, Technology, B2C & B2B Current location Philippines
Kengo

Kengo Kurokawa

Specialist sectors Technology Current location Vietnam
Kouei Kaku

Kouei Kaku

Specialist sectors FMCG, Kids Research, Technology Current location China
Sarvjeet Panesar

Sarvjeet Panesar

Specialist sectors Automotive, Telco Current location India
Hamano Hidekazu

Hamano Hidekazu (Hide)

Specialist sectors B2B, Food & Beverage Current location Thailand
Work with us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team.

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Get in touch

Press contact

Jodie Shaw

jshaw@kadence.com