Emerging Trends in the Global Beverage Industry is an in-depth guide providing insights into key trends shaping the alcoholic beverage category in the U.S., U.K., Singapore, Japan, Indonesia, China, Thailand, Vietnam, and the Philippines, with examples and case studies from leading global brands.
This report is for beverage brands, retailers, distributors, investors, bars, restaurants, and anyone in the business of quenching a consumer’s thirst for innovative beverages.
This is a summary of all five emerging trends in the report and how brands globally keep up with dramatic shifts in consumer tastes and preferences and the stiff competition in the beverage industry.
Trend 1: Booze without the buzz.
The rise of no-to-low alcohol
As younger generations shun alcohol or reduce consumption, the low-to-no-alcohol (LNA) trend is here to stay.
Moderation, health, wellness, and a thirst for innovative flavours drive growth in this sub-category, and consumers are willing to pay for high-end innovative, non-alcoholic spirits.
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Apart from big brands, the global market is deluged with new, independent entrants. Read the full report to discover the brands in the LNA category and how they are responding to the sober curious movement.
Also, read the case study of a brand that sowed the seeds for the LNA category.
Trend 2: Spirit-based ready-to-drink beverages.
RTDs create a stir in the beverage industry
The demand for RTDs continues to grow, especially among younger consumers.
Variety, taste, and convenience are driving demand. The category includes hard seltzers, canned wines, ready-to-drink cocktails, hard coffee, hard tea, kombucha, wine spritzers, and coolers.
Download the report to discover why RTDs cater to the millennial lifestyle and how brands are delivering. Also, learn how Suntory is combatting low beer sales in Japan.
In our case study, we look closely at what made the US-based hard seltzer White Claw become a pop culture icon.
Trend 3: The Shift to drinking smart.
Low-cal, plant-based, and gluten-free options
Low-calorie or zero-carb drinks may cater to a different target audience than the no-to-low-alcohol beverage category.
These consumers are mindful of their caloric intake but may not be as concerned with the amount of alcohol they drink.
In response to the health-conscious consumer, a leading beer brand added transparency by adding a nutrition label on its pack. Also, explore a soy-based alcoholic brand, how it uses a nutritious by-product to create an innovative drink, and how Skinnygirl catapulted into a leading RTD brand.
Trend 4: Unlocking Craft Alcohol.
The popularity of mall-batch wine, spirits, and beer
This trend toward premiumization is a hot trend we will see well into the future.
In most industries, the major growth areas have been for premium products catering to niche consumer segments. The alcoholic beverage segment is no exception, and brands are catering to evolving tastes by improving their beverages through better craftsmanship and innovative flavours.
The growing demand for craft spirits is expected to be the primary trend in the future, even as we move into a downturn.
Also, discover how countries like Thailand and India are growing their wines. And if you have heard about the hype behind George Clooney’s famous tequila brand, read the case study to learn about Clooney’s journey into small-batch premium alcohol.
Trend 5: The future of packaging.
Innovative, sustainable, and inclusive design
The package material, shape, design, logo, colours, and messaging are all critical elements that help a brand tell its story.
So how do brands in the alcoholic beverage category balance it all? Download the case study to find out.
While brands focus on creating sustainable production methods, they also need to rethink packaging and distribution, just like the innovative flat wine bottles that fit through a mail slot. Read the complete case study in the report.
As people worldwide drink less, brands are working hard to quench their thirst and keep up with their changing tastes using market research insights and constant innovation.
To get an in-depth view of the emerging trends in the global alcoholic beverage industry, download the complete report today.
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