The cost-of-living crisis in the UK has emerged as a significant challenge, impacting the daily lives and prospects of countless individuals.
Our latest report delves into this pressing issue, revealing the struggles the UK population faces, their coping mechanisms, and their perceptions of government initiatives.
But there’s more to this story. Download our full report now to uncover how consumers in London, Ireland, Scotland, and Wales are coping with the surge in prices of everyday items.
The Financial Squeeze: More than Just Numbers
Since late 2021, the financial situation of most UK residents has worsened, with many predicting stagnation or further decline in the coming year. This isn’t just about numbers; it’s about the anxiety and mental health challenges that accompany financial instability.
How are people adapting to this new normal? And what measures can they take to regain control? Discover the untold stories of resilience and adaptation—download the report to learn how brands can align their strategies with these consumer realities.
Coping Strategies: Beyond the Obvious
As the cost of living rises, individuals across the UK employ various strategies to stay afloat. From reducing expenses and utilising savings to seeking additional income, the resourcefulness of the British public is evident. But are these measures enough? What other strategies could offer relief?
Understanding these coping mechanisms is key to staying relevant for brands. Download the report to explore how brands can adapt their offerings to meet consumers’ evolving needs.
The Government’s Role: A Question of Trust
With faith in the government’s ability to address the crisis at a low ebb, the public is calling for more robust support measures. There’s a demand for increased financial aid, tax reductions, and long-term strategies like rent control and price regulation on essential goods. But what does this mean for the future of UK policy? Can the government rise to the occasion? Brands can play a pivotal role in this space.
The full report offers insights into how brands can fill gaps and support consumers during this time. Download now to find out more.
Shifts in Spending: The New Normal
Our study reveals intriguing shifts in consumer behaviour. While many are cutting back on health and wellness services, a surprising number are reluctant to forego streaming services. What drives these decisions? And what does it say about our priorities in challenging times? Brands can gain valuable insights into consumer priorities and spending habits.
Policy Proposals: The Public’s Voice
Respondents have voiced their thoughts on potential policy changes, highlighting a desire for immediate relief and long-term economic stability. From tax reforms to subsidies for local production, the public’s suggestions paint a vivid picture of the UK’s aspirations. For brands, these insights can guide strategic decisions and innovations. Which proposals hold the most promise for meaningful change?
Download the report to examine the possibilities and see how brands can be part of the solution.
Unlock the Full Story
The UK’s cost-of-living crisis is a complex tapestry of challenges and opportunities. Understanding the impact on consumers and exploring potential paths forward is essential for brands looking to navigate this shifting landscape. Download our full report to dive into the data, uncover the narratives, and join the conversation on reshaping the UK’s economic landscape.
Download now to learn how your brand can thrive in these challenging times.
Senior Marketing Executive
Sales & Marketing
General Manager PR -Internal Communications & Government Affairs
Vital Strategies
Customer Intelligence Director