Besides economic reasons (i.e. Tier 1 cities like Beijing, Shanghai, Shenzhen and Guangzhou are ‘wealthier’ than others), there are lifestyle / cultural / local language nuances that can have a bearing on how consumers live their lives / do business in these cities. Since products and services that have the strongest relevance in consumers’ lives generally do better, it’s important to ‘dig deep’ and understand how Chinese consumers differ. This will ensure that the launched product or service will have the greatest chance of success in the market at large, rather than only having a niche appeal in certain cities.
Helping brands uncover valuable insights
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
Senior Marketing ExecutiveKadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone
Sales & MarketingKadence helped us not only conduct a thorough and insightful piece of research, its interpretation of the data provided many useful and unexpected good-news stories that we were able to use in our communications and interactions with government bodies.
General Manager PR -Internal Communications & Government Affairs
Mitsubishi
General Manager PR -Internal Communications & Government AffairsKadence team is more like a partner to us. We have run a number of projects together and … the pro-activeness, out of the box thinking and delivering in spite of tight deadlines are some of the key reasons we always reach out to them.
Vital Strategies
Vital Strategies
Kadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions. The impact of the work is still being felt now, several years later.
Customer Intelligence Director
Wall Street Journal
Customer Intelligence Director