We Are
Kadence Thailand.

Discover why the top global brands trust Kadence

Explore our expertise

Trusted by

Our Thailand office

Kadence International is a leading market research company in Thailand.

We’re based in Bangkok but can conduct market research across Thailand and Indo-China countries. We work with brands on full service market research projects, helping them get closer to their customers and design products, services and comms that resonate in these markets. We can also work with organisations as a fieldwork partner, allowing them reach the right people in these countries.

As one of Kadence International’s global offices, our team in Thailand reflect our international outlook, having lived and worked across the globe.

We are consistently recognised as one of the top market research agencies globally

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021
Agency of the Year Awards, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Marketing Interactive Agency of the Year, Winner - Gold, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020
Agency of the Year Awards, 2020

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019
Best Data Collection, Finalist — Market Research Society's Operations Awards, 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
Market Research Society's Operations Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019
MRS Young Researcher of the Year

MRS Young Researcher of the Year

Finalist

— MRS, 2023
ESOMAR Best Congress Paper

ESOMAR Best Congress Paper

Winner

— ESOMAR, 2023

Meet our senior team

Hamano Hidekazu (Hide)

Hamano Hidekazu (Hide)

Specialist sectors B2B, Food & Beverage

Current location Thailand

Hide is passionate about helping B2B and B2C brands break into the Thai market. He has particular expertise in competitor intelligence research, using this to help brands understand the big picture and the market landscape so they can set themselves up for success in Thailand.

Kajornkiat Kiatsunthorn (Pom)

Kajornkiat Kiatsunthorn (Pom)

Specialist sectors Automotive, Healthcare

Current location Thailand

Pom’s experience spans a broad range of research and sectors. He works in partnership with clients, helping them to plan their brand strategies and monitor brand health, develop new products and understand customer satisfaction.
Samart Urit (Mor)

Samart Urit (Mor)

Specialist sectors Automotive, Food & Beverage

Current location Thailand

Mor has more than 25 years’ experience working in the market research industry. He started his career as methodologists and statistician and brings expertise in quantitative research, including concept and product testing and stakeholder management.
Chinese New Year - Group of staff holding red envelopes
Work With Us

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

See all vacancies

Sectors we serve

With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.

We bring this to bear to design the very best approach to meet your objectives.

Your Premier Market Research Agency

In today’s data-driven world, market research is the cornerstone of informed business decisions. As a leading market research agency, Kadence delivers tailored solutions that empower businesses to grow and thrive in competitive landscapes.

Why Choose Kadence for Market Research?

Global Reach with Local Expertise

Kadence is a market research agency that bridges the gap between international scope and local insights. Our global teams understand regional trends and consumer behaviour & consumer data, providing precise, actionable data and market insights that resonates locally and globally.

Customised Solutions

At Kadence, we recognise the unique challenges each business faces. As a dedicated market research agency, we customise our services to align with your specific project goals—whether it’s understanding consumer behaviour, analysing competitors, or assessing market potential.

  • Customer and Market Understanding
    We connect businesses with their customers and provide insights into the broader market to future-proof strategies.
  • New Product Development Research
    We collaborate with brands to create successful products, guiding them from concept development to pricing strategies.
  • Brand and Advertising Research
    We help brands craft impactful communications by identifying messages that truly resonate with their target audience.
  • Online and Offline Fieldwork Services
    As a trusted fieldwork partner, we deliver reliable data to top-tier organisations for informed decision-making.
  • Insight Activation
    We go beyond traditional debriefs, facilitating workshops and producing creative outputs to maximise the impact of research and turn insights into action.
Innovative Methodologies

Kadence employs cutting-edge methods to deliver results. Our market research agency uses qualitative interviews, quantitative surveys, and advanced analytics powered by AI to ensure accurate, timely, and comprehensive insights.


Driving Success with Market Research

As a trusted market research agency, Kadence helps businesses achieve success through:

  • Detailed Consumer Profiles: Gain a deeper understanding of your target audience to craft strategies that resonate.
  • Competitor Analysis: Identify opportunities and fine-tune your approach to stay ahead.
  • Product Testing: Validate your products against consumer expectations through robust testing.

Partner with Kadence for Market Research

Kadence is not just another market research agency—we are your partner in achieving business excellence. With a commitment to innovation, transparency, and delivering high-quality insights and research services, Kadence ensures you stay ahead of market trends. Contact us today and let our expertise fuel your next strategic move.


What is Market Research?

Market research is the systematic process of gathering, analysing, and interpreting information about markets, competitors, and customer behaviours. As the foundation of strategic business planning, market research enables businesses to anticipate customer needs, identify trends, and seize opportunities. With comprehensive qualitative and quantitative approaches, a trusted market research agency like Kadence transforms raw data into actionable insights, helping businesses create impactful products, refine marketing strategies, and drive sustainable growth.

Please select the type of enquiry