How to approach segmentation in uncertain times – video

Segmentations are powerful tools for any business. But right now, at a time where we’re seeing extremes of behaviour – from lockdowns in some markets to a roaring twenties style reopening in others, how should you be approaching your segmentation?

We’ve brought together segmentation experts from across Kadence to share their top tips. In this short 10 minute video, we cover:

• How to know if you need to refresh your segmentation – (Hint – if you’re in an industry where behaviours have changed as a result of the pandemic, the answer is very likely to be a yes!)
• When you should embark on your segmentation refresh
• What you can do in the interim to ensure your segmentation delivers in the short-term
• What to do if you need to develop a segmentation now

To understand more about the best approach to segmentation, take a look at our ultimate guide or get in touch